For two straight years, we watched ecommerce sales boom as a result of rapidly changing consumer buying habits. And as a result, the 2021 Q4 shopping season saw several brands and platforms testing live shopping to further enhance the online shopping experience. In 2019, live shopping generated approximately $60 billion in total global sales, with…
Meta-owned messaging application WhatsApp isn’t just for one-on-one conversations, and it reinforced that notion with last week’s introduction of a Communities option, as well as new features for its existing groups functionality. Communities will enable WhatsApp users to bring separate groups together under a single umbrella and share updates to the entire community, as well…
Peacock saw a more than five-fold increase in revenue, but Comcast shed a record 512,000 cable TV subscribers.
In light of afrobeat artist Burna Boy making history today as the first Nigerian to headline and sell out Madison Square Garden, Twitter has unveiled the #AfricaToTheWorld hashmoji to spotlight African influencers and voices who impact their community. Like Burna, Twitter is highlighting Africans who are their community’s “firsts” and how they’ve made a mark…
For as long as people have browsed the Internet, advances in ad tech have made it easier for advertisers to reach their intended audience with ads. But that unfettered growth in targeting and data collection ultimately led to this point in time where privacy advocates and governments are clawing that capability back. Facebook’s recent less-than-stellar…
Arena promotes its Cobra Ultra Swipe swim goggles.
Retailers have been increasingly turning to augmented reality as a way for consumers to try on products remotely, especially as the pandemic has made the prospect of visiting a physical fitting room potentially dicier at times. Much of these efforts have focused on categories like makeup, shoes and sunglasses, where this technology is somewhat easier…
A flying camera named Pixy was the star of the annual Snap Partner Summit Thursday, and this year’s theme is Back to Reality. Snap described Pixy as a pocket-sized camera that operates without controllers or complicated setup, floating a few feet above a person’s head and capturing photos and videos, which are then downloaded to…
Non-profit organization Asians in Advertising has quickly established itself as a prominent advocate for the advancement of Asian American and Pacific Islander (AAPI) professionals in the marketing industry. Now it’s teaming up with Adweek to honor its creative community for AAPI Heritage Month. Beginning May 1, Adweek will host the AAPI Creative Spotlight series, a…
Before making the move to brand-side with Chobani, Eddie Revis spent a decade doing just about everything in the agency world. This has contributed meaningfully to his success: “I jumped at opportunities that benefitted my toolkit. I moved from media to design strategy and design thinking. The most deadly marketers have spent time on the…
Apple TV+’s Severance, AMC’s Better Call Saul and … a Scotts Miracle-Gro ad? In the age of prestige TV, Magnolia Network is trying something different: creating its own version of prestige advertising. “Targeting is one thing, but having people believe and listen to you … is a whole other thing,” Greg Regis, evp of ad…
The dean of the state’s political press corps, he was well positioned to grill, vet and analyze a new crop of presidential candidates every four years.
Cross-screen advertising is the future of TV, from planning to buying to attribution, but how do you choose the right partner to achieve your goals?
British premium ale brand Old Speckled Hen aims to target 33- to 55-year-old drinkers through a stylish new animated campaign that champions the benefits of being more curious in life. Featuring the brand’s mascot, Henry the Fox, the ads speak to audiences who wish to broaden their horizons with the food and drink they consume,…
In what could be one of its final quarters as a publicly traded company, Twitter reported revenue of $1.2 billion for the first three months of 2022, up 16% versus the first quarter of 2021. Twitter said Monday that it officially entered into an agreement to be acquired by an entity wholly owned by mega-entrepreneur…
As more brands seek a better ROAS (return on ad spend), new ad measurement tools are ascending. Case in point, iSpot.tv, which received a $325 million round of funding from Goldman Sachs Asset Management on Wednesday. iSpot.tv is a 10-year-old platform that measures the performance of every ad on television in real time. With the…
For decades, we’ve been feeding our dogs the wrong food in the wrong amounts. Food that’s often unfit for human consumption. Food that the supermarkets wouldn’t touch. And because of this, nearly half of all Australian dogs are overweight or obese and millions of them die way before their time.
ilume is an Australian based dog food/tech startup that allows dog owners to track their dog’s activity data and feed them the right amount of healthy food made by hand in their kitchens. Instead of kibble and carbs, dogs receive the right amount of proteins and vegetables to lead long and active lives.
After giving birth, new moms are met with a new reality at the most transformational moment of their lives. Women feel pressure to be the perfect mom and aren’t given the space to talk about the overwhelming challenges that actually come with motherhood. As a result of these pressures, one in five new moms experience serious mental health conditions in the postpartum period: including Baby Blues, Postpartum Anxiety, and Postpartum Depression.
To shed light on the real experiences of new mothers, Baby Dove introduces a short film, titled: “Under Pressure.” The film features stories of real challenges new moms face, to destigmatize conversations around the struggles of the postpartum experience and is set to a modern rendition of Queen’s “Under Pressure,” performed by Claudia Gomes, a new mom facing her own postpartum pressures.
A Gerando Falcões inicia sua atuação no metaverso com o lançamento do game “Missão Favela X”, representando a primeira ONG a trabalhar nesse novo ambiente virtual com impacto social. O projeto conta com a parceria da Accenture Interactive e a experiência imersiva foi produzida na plataforma “Roblox”, com o objetivo de educar e conscientizar as crianças e os jovens …
Leia ? Gerando Falcões inaugura metaverso social com experiência para crianças e jovens na íntegra no B9.
The deal is the latest in a wave of consolidation among digital publishers.
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