Apr
29
McDonald's plans next Russia moves after shutting down stores
Posted in: UncategorizedThe fast-food giant has spent $127 million on salaries and rent in Russia and Ukraine since it closed restaurants there last month.
Apr
29
Leo Burnett Chicago and Change the Ref Take Top Spots at the Clio Awards
Posted in: UncategorizedLeo Burnett Chicago’s gun violence protest campaign for Change the Ref, “The Lost Class,” took home numerous honors at this year’s Clio Awards, including several Grand Clios. “The Lost Class” was honored in several categories, including Grand Clio wins in Experiential/Activation, Integrated Campaign and Print. The campaign featured NRA leaders delivering a speech to 3,044…
Apr
29
Apple sales top estimates on strong iPhone and services demand
Posted in: UncategorizedThe results helped allay concerns about a slowdown in demand for smartphones.
Apr
29
Netflix fires employees in marketing effort restructuring
Posted in: UncategorizedThe streaming service announced layoffs at Tudum but said it’s not getting rid of the site.
Apr
29
Burger King chooses OKRP for creative account
Posted in: UncategorizedOmnicom Group’s PHD wins media account for BK and siblings Popeyes and Tim Hortons.
Apr
29
James Corden Will Leave CBS’ The Late Late Show in 2023
Posted in: UncategorizedAfter seven years of relative stability, the late-night TV landscape is about to undergo a significant change. James Corden will exit The Late Late Show next spring, after eight years as host of the CBS late-night program. Corden, whose contract was up this summer, has extended his deal until next spring, after which he will…
Apr
29
Roku Surpasses 20 Billion Streaming Hours as Supply Chain Woes Continue
Posted in: UncategorizedDespite macroeconomic factors that are throttling the U.S. television industry, Roku grew to 61.3 million active accounts in the first quarter of the year, though the platform did see a continued slowdown in adds. Roku added 1.1 million active accounts, down from the 3.7 million it added to close out 2021, it said Thursday afternoon…
Apr
29
Burger King Names OKRP Its US Creative Agency of Record
Posted in: UncategorizedBurger King is moving on from its longtime incumbents, selecting independent agency O’Keefe Reinhard & Paul as its creative agency of record for the U.S. market and picking Omnicom’s PHD as RBI’s media agency of record in the U.S. for Burger King, Popeyes and Tim Hortons. Sources familiar with the review told Adweek that for…
Apr
29
James Corden Says He’ll Leave His CBS Show Next Year
Posted in: UncategorizedThe British-born host, who was a successful actor and comedian before joining the network’s late-night lineup, has been signaling for some time that he was considering leaving.
Apr
29
Amazon's ad revenue grows to $7.9 billion while e-commerce sales slow
Posted in: UncategorizedRetail giant releases first-quarter report and forecasted sales revenue that were lower than Wall Street expected.
Apr
29
5 New Details That Could Affect G/O Media’s Acquisition of Quartz
Posted in: UncategorizedG/O Media announced Thursday morning that it had acquired the business publisher Quartz, beginning a new chapter for both media companies and inviting a host of questions about the compatibility of the two organizations. On paper, the pairing makes some sense: As the media industry consolidates, publishers large and small will continue to gravitate toward…
Apr
28
IPG organic revenue rose 11.5% in first quarter
Posted in: UncategorizedThe holding company raised its full-year organic revenue growth forecast to about 6%.
Apr
28
Meta Adds New Capabilities to Its Spark AR Platform
Posted in: UncategorizedMeta’s Spark AR platform added new capabilities this week for creators using it to craft augmented reality effects across Instagram and other surfaces. The company said the new releases can be combined with hand and body tracking, which debuted last November, to help creators build more immersive, realistic AR experiences. The updates introduced this week…
Apr
28
Panera Bread and T-Pain Gear Up for a Full Day of ‘Craveable’ Exclusive Merch Drops
Posted in: UncategorizedAs more brands continue to integrate with the fashion world, nothing is left unturned as Panera Bread reminds us of the endless creativity driving these unconventional moments of brand merchandising. In celebration of Panera’s new Chef’s Chicken Sandwiches, the caf? chain teamed up with rapper and producer T-Pain and North American livestream shopping platform NTWRK…
Apr
28
Coke is growing its fashion and retail presence
Posted in: UncategorizedThe brand debuts first European brick-and-mortar shop in London, highlighting sustainable products.
Apr
28
Beats by Dre Recruits Diddy and Top NFL Draft Pick for New Campaign
Posted in: UncategorizedBeats by Dre pulls a page out of its own successful playbook by featuring a top-performing athlete and an unreleased track from a musical superstar in its new campaign. The work, starring University of Oregon standout Kayvon Thibodeaux and snippets of a single from Sean “Diddy” Combs, premieres just as the 2022 NFL Draft kicks…
Apr
28
Snapchat Adds Assistive Devices to Bitmoji
Posted in: UncategorizedSnapchatters can now add the three most requested assistive devices–canes, hearing aids and wheelchairs–to their Bitmoji. Snap Inc. said in a blog post last week that users with the latest version of the application can adorn their avatars with stickers featuring a cane, hearing aids in several colors or 3D poses with a wheelchair. The…
Apr
28
Snap outlines plans to grow social commerce
Posted in: UncategorizedThe platform reveals new creator tools and drone at annual Partner Summit.
Apr
28
ATTN: to Continue TikTok for Good Partnership
Posted in: UncategorizedTikTok and ATTN: renewed the content partnership they entered into last April, under which the media company that bridges entertainment with topical issues was handed the keys to the @TikTokForGood account. ATTN: has been responsible for all of the channel’s creative, production and strategy over the past year, and its efforts helped boost the follower…
Apr
28
High on Its Own Supply: 4/20 Breaks Records With $154 Million in Sales
Posted in: UncategorizedWhether it was the appeal of deep discounts, the return of live festivals or the flood of savvy marketing–or some combination of those factors–April 20 has written a new page in the cannabis history books, with $154.4 million in legal sales on the Black Friday of weed. Though it fell on a Wednesday, typically a…
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.