Hasta La Creative!

Enjoying a drink at the pub doesn’t always come with a history lesson, but there’s no denying that alcohol has played a major role in countless world events. Oftentimes to learn about the past, one need look no further than the label on the beverage they’re drinking. With an eye toward the backstory that inspired…

Sometimes you come across an ad campaign which takes you on a journey so unexpected that you have to watch it at least twice just to confirm you’ve seen what you think you’ve seen. And with this campaign for Castorama, the French DIY brand, there is definitely the need for a second viewing. To introduce…

Social media giant Meta is courting the attention of small to medium businesses (SMBs) in an attempt to get them investing in its various platforms and tools, including WhatsApp, Messenger, Stories, Reels and Personalized ads. The company which owns Instagram, Facebook and Whatsapp generated $118 billion in revenue last year, a year-on-year increase of 37.18%,…

Kia’s “Robo Dog” premiered at the Super Bowl and became an instant fan favorite, ranking fourth among 64 ads on USA Today’s Ad Meter and No. 1 among auto ads. In the ad, Robo Dog sits in a store window, longing to be adopted. Eventually it spots the perfect pet owner–an electric car driver–and gives…

The handing down of a car from parent to child is a rite of passage that ends up with them trying to look cool while driving a sky-blue Fiat Punto, hoping to impress their friends. That’s an issue that online marketplace eBay has focused on in its latest ad as it continues to promote its…

Television is hooked on scripted dramas based on real life. But they rarely measure up either to actual life or to actual drama.

Meta began testing two new ways for creators to monetize their presence in Horizon Worlds. The company explained in a blog post Monday, “The metaverse–by nature of its not being limited by physical space–will bring a new level of creativity and open up new opportunities for the next generation of creators and businesses to pursue…

The PR person for a beloved brand once pulled me aside and scolded me for a tweet I’d posted on an agency account about our work for them. The issue was the word “created.” “You didn’t create this,” she said, pointing at the house-sized structure we’d conceived of, designed and built for them. “You need…