Fundación Relaciones Sanas: If the room could talk…

Fundación Relaciones Sanas Print Ad - If the room could talk...
Fundación Relaciones Sanas Print Ad - If the room could talk...
Fundación Relaciones Sanas Print Ad - If the room could talk...

On many occasions there are indirect witnesses of child abuse but they decide not to take action because they think they may be wrong or minimize the action.

The reality is that the only people who can take action are those outside the problem. However, many times people out of fear or indifference do not denounce child abuse even when they hear about it up close.

We commemorate the international day against child abuse by launching a campaign to raise awareness about the importance of “Don’t look the other way” what happens behind those walls scares us all and there is no reason to let it go.

15 executives leading sustainability efforts in marketing and advertising

Here’s a look at some of the brand and agency leaders who are prioritizing environmentally-friendly initiatives.

Xandr Enables Multiple Currencies for Linear Campaigns Ahead of Upfronts

Xandr is the latest company to jump on the alternative currencies train. Ahead of the upfronts, the ad-tech company partnered with data providers 605, Comscore, EDO, Samba TV, TVision and VideoAmp to create a new framework that it hopes will enable the TV ad market to activate alternative data currencies. The company said that by…

Blake Lively on Betty Buzz’s Rapid Growth and Starring in Her Brand’s First Ad

Most startups can’t wait to produce their first ads, but for Blake Lively’s Betty Buzz line of alcohol-free mixers, there wasn’t too much of a rush. That’s because since the Hollywood star launched her brand in September 2021, it’s seen strong support from fans and retailers alike, giving the new beverage challenger a chance to…

Instagram: How to Use the Coachella Chat Theme

Weekend 2 of the 2022 Coachella Valley Music and Arts Festival will take place April 22-24. To honor the occasion, Instagram released a Coachella chat theme that adds a pastel landscape background to users’ chats. Our guide will show you how to use the Coachella chat theme in the Instagram application. Note: These screenshots were…

McDonald’s plant burger gets PETA boost

The chain finds an unlikely ally in the animal rights group, which bought McPlant burgers in bulk for a giveaway.

This Catchy Pop Song Warns Brands, Stop Greenwashing or Face a Lawsuit

According to the European Commission, 42% of brands are guilty of wildly exaggerating their green credentials. As we race towards Earth Day, sustainability platform Whereform wants to do its bit to tackle the issue with a catchy pop song it hopes will inspire change. “Stop the Wash” puts a humorous spin on the serious problem…

How agencies' pet policies have changed as workers return to the office

Shops offer pet insurance, doggy daycare and other pet perks as a means to keep employees in the fold.

Clean-Room Partnership Points to the Power of Second-Party Data

This week, customer data platform ActionIQ and data clean-room platform InfoSum announced a partnership combining the CDP’s customer toolkit ActionIQ CX Hub with InfoSum’s Secure Data Clean Room. The announcement is another signal of the potential for data clean rooms as brands and publishers figure out audience targeting. Through this partnership, brands and publishers can…

Fidelity enters the metaverse with financial education

The brokerage firm opened an experience in virtual platform Decentraland.

Reebok Looks to Make Bank With Money Heist Merchandise

Following the end of any captivating TV series, dedicated fans are often left wanting more–more answers, more missions and, most importantly, more content. In collaboration with Netflix’s series La Casa de Papel–known in the U.S. as Money Heist–Reebok has launched the Reebok x La Casa de Papel Collection of apparel and footwear. As a nod…

Why Creator Content Studios Are the Future of Esports

While winning gaming tournaments will always be the main objective for esports brands, original content creation has evolved into an important factor in cultivating an audience in the growing industry. There will be 29.6 million monthly esports viewers in the U.S. in 2022, according to Insider Intelligence. That figure is up 11.5% from last year….

The Bike Designed to Climb Trees to Help Prevent Deforestation

The creativity of the advertising community can be put to great use to solve real-world problems on occasion–and one of the greatest ongoing issues faced is the rapid deforestation of rainforests. Working with automaker Honda, Ogilvy Peru has engineered a piece of technology to potentially solve the indiscriminate cutting down of palm trees to reach…

Wieden+Kennedy elevates three key executives in its ongoing transformation

Portland shop appoints Kathryn Addo global brand director on Nike, Jacqueline Steele to chief growth officer, and Rebecca Groff to chief marketing officer.

Drugs, Planes, Bail: The Wild Story of George Jones’s Lost Recordings

Plans to market long unheard tapes by the country star — discovered in a court storage vault decades after being posted by narcotics traffickers — are at the center of a bitter dispute.

Deadline alert: Ad Age Small Agency Awards entries are due Wednesday

Final deadline for 2022 submissions is April 27.

Oatly’s Editorial Team Aims to Break Storytelling as We Know It

Best known for its boisterous billboards and TV ads mocking dairy-loving dads, Swedish plant-based brand Oatly has never been afraid to take risks. Recent investments in a spoof true-crime podcast and a puppet-fronted YouTube series show this ethos is bleeding into its branded content too. So much so, it’s been quietly building an entire editorial…

Boots to measure water rising / La même idée au millimètre près?

THE ORIGINAL?
Rain Level Boots – 2010
Click the image to enlarge
Source : Craziest Gadgets

Sold via an Online Store (Italy)
LESS ORIGINAL
Tretorn x Sea Life Trust “Sea Level Re-Boot” – 2022
Watch the Case Study Video
Source : Clio Awards Shortlist
Agency : Forsman & Bodenfors (Sweden)

Top 5 Reasons To Have A Spa Break

A spa or medical wellness break helps to rejuvenate your mind and body, after a hectic week. It helps you to explore and relax your mind and body luxuriously. It is the perfect way to enjoy your weekend, away from the hustle and bustle of the city. If you want to know how spa breaks can help you live a healthy and peaceful life, keep reading this article.

They Help To Promote Your Well-Being

Stress, depression, and anxiety can hamper your mental and overall health. When your mind is at peace, you will feel healthier and more active. Productivity is also dependent on your mental peace; when you feel exhausted, you will not be able to concentrate on anything. Going for spa breaks would help in promoting your well-being. Whether it is a deep tissue massage or stone therapy, you would end up feeling refreshed and much better.

It Improves Blood Circulation And Maintains Blood Pressure

Millions of people in the UK are affected by high blood pressure, which is the root cause of several diseases. High pressure and irregular blood circulation can increase the risk of heart diseases, and can even cause death. It can also lead to chronic kidney diseases. Through procedures like hydrotherapy and heat therapy, you can improve the blood circulation in your body.

It Helps To Improve Your Sleep Cycle

Anxiety and stress are accompanied by sleep issues and insomnia, which can further degrade your health. Everyone must sleep at least 7-8 hours a day; anything less than that can cause several physical and mental health issues. Studies have revealed that sleep deficiency can cause heart diseases and diabetes. It can also reduce the functioning capability of your brain. Going to spas would make you feel relaxed, and rejuvenated, and as a result, your sleep pattern will improve.

It Gives Relief From Pain

People might think that pain management becomes easy with pain killers, but it has drastic effects on your health in the long run. If you are suffering from chronic pain or need medicine to alleviate aches, then try going to a spa once. Go for hydrotherapy and messages, which help to release the tensions in your muscles. But before you go consult a doctor to find the right treatment procedure according to your needs.

Your body needs to detoxify once in a while and a spa is a right place to do so. It cleanses your body and helps you to get rid of all the impurities in your blood. Going to spas, your body will get a break from bad things like fast food, tobacco, alcohol, etc., which will help your body to breathe and repair the cells. By following the healthy lifestyle in a spa, you will start feeling energized, rejuvenated, and ready for upcoming challenges.

The post Top 5 Reasons To Have A Spa Break appeared first on 10AD Blog.

Gen Z Gamers Explore the Metaverse, Find It to Their Liking

VICE Media and Razorfish recently surveyed Gen Z gamers and learned that they spend twice as much time hanging out with friends in the metaverse than they do in real life. Survey respondents spend 12.2 hours per week playing video games versus 6.6 hours hanging out with friends in person. These gamers don’t only view […]

The post Gen Z Gamers Explore the Metaverse, Find It to Their Liking appeared first on Adpulp.