The Black media collective and accelerator Group Black announced a new partnership at its upfront event Wednesday evening. The collective is collaborating with media company Ziff Davis on Group Black Amplify which will pair the diverse voices of Group Black publishers with the distribution power of the Ziff Davis portfolio. The partnership sees Ziff Davis…
In the U.S., HBO and HBO Max have 48.6 million customers.
DoorDash launched its first-ever custom created Spanish & English multi-platform marketing campaign titled ‘Antojo’ aimed at authentically connecting with the Latino community.
The creative campaign is rooted in the perspective that cravings are a common experience in culture, but “antojos” are a part of the way Latinos live life. And there are all sorts of antojos; about food, a flavor, or a memory about grandma’s cooking. But it does not stop there–there are also antojos for moments, for opportunities, for fulfilling goals. DoorDash’s intention in creating the ‘Antojo’ campaign was to reinforce its focus on growing and empowering the antojos of local Latino communities.
The creative campaign debuted today across national TV, digital, and social activations. The creative was inspired by the old superstition “Dicen que cuando se te cae algo es porque a alguien se le antojó” or in English, “They say that when your food falls, it’s because someone craved it.”
We might not want to admit it, but unconscious biases influence a vast majority of our decisions. Mental shortcuts lead to snap judgments that often don’t reflect our more conscientious side.
Supradyn has created a gender bias test that’s disguised as an online memory test. By piggybacking off the online test trend, it made people acutely and impactfully aware of their own unconscious bias.
Warner Bros. Discovery is starting with a strong streaming foundation. HBO and HBO Max combined to reach 76.8 million subscribers in the first quarter of the year, a gain of 3 million from the quarter prior. While (former) parent company AT&T said that growth was primarily driven by international markets, there are 48.6 million U.S….
How do you get Annie Leibovitz on board with Celebrity Cruises? By helping her bring everyone else aboard as well. The superstar Rolling Stone, Vanity Fair and Vogue portraitist joined a host of other high-profile photographers for Celebrity Cruises’ All-Inclusive Photo Project (AIPP). Touted as “the world’s first diversity-focused open-source image library,” the AIPP gallery…
Each owner and pet have a unique story, the owner pours all his love into the pet, Although pets do not know words, they must be grateful. Happiness and loss, accompany each other to grow up, just like a movie montage.
This brand campaign uses a cinematic approach to promote the brand image, highlighting the doting relationship between the owner and the dog Telling their stories & feelings instead of hard selling products. Make the brand more warm and humane, connect with consumers and strengthen the sense of resonance.
A lot of people I know are starting agencies, and a lot of them come to me for advice on public relations–asking something like, “How do we get our share of the attention before we have the clients or the work?” Don’t think about PR yet, I tell them. You’re not ready for it. The…
HS will definitely give you the wrong first impression, from the outside it’s a cool looking SUV, with the right ground clearance and boot space, yet the moment you step inside that’s when you are truly flabbergasted. With it’s unexpected premium material, sporty seats , the feel of the alcantara, leather paddings and not to forget the red button sitting right under your finger tips, completely transforming the car from the normal SUV you thought it was to the real face of craziness it’s been hiding underneath. It’s a mix of personalities that leaves you confused.. what is this car!
When an employee requests time off for bereavement, it is usually because there’s been a death in their family. But grief comes from a wider range of pain points; Jacquie van der Veur wants more workplaces to recognize that. The senior communications manager at VMLY&R has faced multiple miscarriages, and when she went public with…
More clients are looking to their media partners for creative guidance. It’s forcing the industry to once again ask what, exactly, a media agency does and if creative is part of it. A creative practice within a media agency is no new concept, but traditionally they’ve been small. Now, a changing industry characterized by fewer…
Real Betis Balompié is one of the historic clubs in Spanish football, but it had been 17 years since they played in a final.
This year, on April 23, he will play the final of the Copa del Rey and he will do so for the first time in his city, Seville.
But it is a club with one of the best fans in Europe, that’s why when everyone talks about the final being played at home, Joaquín, player of the current team, international with Spain and champion of the last Real Betis final, remembers in an emotional speech great milestones experienced by him, of matches in Europe and in Spain where the fans have always made them feel as if they were playing at home. Even in the Liverpool field where the club’s anthem sings that they will never walk alone, he says that those who did not walk alone in that game in Liverpool were the Betis players thanks to the fans of the Sevillian team.
Ad Age’s take on the top brand TikTok videos of the past month.
AR GUERRILLA FROM NGO RAPARIGAS DA BOLA PROVES THAT THERE IS NO LACK OF NEWS-WORTHY, FEMALE-ATHLETE STORIES.
If the newspaper don´t give column space to women athletes, then they took it by force, or rather, by intelligence.
The group Raparigas da Bola (English translation: Ball Girls) released its latest guerrilla activation to try and reduce gender inequality in sports media coverage.
In the week that marks International Women’s Day, the group highlighted the following message: what’s the point in celebrating the date if the front covers of sports newspapers are still predominantly covering only male athletes.
The latest advertisement for Luminor Bank is dedicated to a younger audience, who tend to live with parents, dorm mates, flatmates and sooner or later are starting to lack personal space.
The suggestion to buy your own home is portrayed in an ironic video story about a family’s father who surprises his unprepared son and girlfriend with some morning “alone moment” moves.
Presenting the future of travel in our campaign with Vertical Aerospace.
Ahead of its first flight later this year, the company introduces its eVTOL prototype: the VX4. From stunning cinematic wide shots, to a behind-the-scenes tour with Vertical’s president Michael Cervenka, we take a glimpse into a new world of cutting-edge technology and electric, zero-carbon aviation that promises an exciting future for safe, sustainable, fast and affordable flying.
For the new Tropico campaign, the objective was to deepen the “True Colors” communication territory and to make the brand a real springboard for its core target,
through the highlighting of three talents:
Kauda Pharaon – designer and creator,
Abdoulaye Traoré – actor, model and dancer,
Lean Chihiro – musical artist with a passion for pop culture.
An ode to plurality, testifying to the energy and optimism of a whole generation.
Since its inception, Patreon has provided a space for independent creators to make additional income while connecting directly with their most fervent supporters. For many marginalized creators, the membership platform is a vital, if not wholly necessary, extension of their small business or portfolios. But any venture is only as effective as the resources at…
This just in: Randi Stipes, CMO of IBM Watson Advertising & Weather, has led an exceptionally successful career leading, learning and leaning into the constantly evolving media and technology and landscape. From content to new product development to ad sales and partner solutions, Stipes has continued to bet on herself, encouraging women in our industry…
Instagram released an “Earth” chat theme in honor of Earth Day April 22. This theme adds bees and vines to a conversation’s background. Our guide will show you how to use the Earth chat theme in the Instagram application. Note: These screenshots were captured in the Instagram app on iOS. Also note, this Earth chat…
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