Through the acquisition of Finland-based agencies Bob the Robot and Dunning, Kruger and Associates (DK&A), The North Alliance (NoA) has formed NoA Finland as it develops its global ambitions. Prior to these deals, the creative-tech group NoA employed over 1,000 people across four countries–Sweden, Norway, Poland and Denmark–with 23 agencies that included &co, Anorak, Oakwood…
5 strategies to protect agencies and marketers alike.
Ask most people what they think about b-to-b marketing, and you’ll likely hear the words dull and dry. The truth, however, is that the content itself is anything but boring. Some of the most consistent themes today include digital transformation, the future of work, talent retention and employee engagement–none of which is boring. If anything,…
New categories have been added this year, recognizing the people within agencies that make the work work.
The Lone Star State is No. 1 by a wide margin in U.S. House race media outlay, with $11.6 million spent so far, according to Ad Age Datacenter analysis.
Will Ferrell must have strong feelings about the Nordics. He wrote and starred as an Icelandic singer in the 2020 film Eurovision Song Contest: The Story of Fire Saga. In his last commercial role, playing himself in General Motors’ Super Bowl ad, he got very worked up about Norway. His latest advertising appearance sees him…
A new state agency has a $10 million budget to regulate Google, Facebook and others. But first it needs to be created.
Between the advent of online gambling, college athlete monetization and cryptocurrency, the business of sports has changed rapidly over the last two years–and Front Office Sports wants to capitalize on that disruption. The independently-owned publisher announced Tuesday the launch of its new platform, Front Office Sports Learning, a permanent landing page on its website that…
(TrendHunter.com) Exercise machines are often constructed with a utilitarian form that is meant for working out but doesn’t maintain a very stylish design, which is something the conceptual ‘Beam’…
The move will affect 200 holding company employees in the country.
Gender-based violence is an international problem and it’s one that tends to worsen during public crises. The difficulties that many victims encounter when seeking protection indicate a need for global solutions, and for many that begins with open discussion. Hoping to raise awareness around the troubling statistics around gender-based violence and start a dialogue about…
In a ranking of retail media networks from ad buyers created by eMarketer, eBay topped the list.
Munchiez, Sani and Bastrop Cattle could teach the largest marketers what works in social commerce.
Should you ever want to talk with an expert on brand logos, it’s hard to do better than Jason George. A 30-year-old resident of Mumbai, George is not a CMO or even a marketer. He’s not even a consultant. Often called “the Human Billboard,” George is a tattoo artist who has covered most of the…
Interpublic Group is suspending operations in Russia following the continued invasion of Ukraine. Following in the footsteps of Accenture and WPP earlier this month, IPG chief executive Philippe Krakowsky wrote to staff and posted on LinkedIn a note outlining the reason for taking the step. He initially highlighted the company’s decision to support its staff…
A roundup of what’s happening in Austin.
Some of the longest lines in Austin are here for metaverse startups like Fluf World and Doodles.
South by Southwest 2022 has officially started, with in-person events returning–under a new ownership team–after Covid has kept attendees at home since 2020. On this week’s episode of Yeah, That’s Probably an Ad, we are joined by Adweek’s sustainability editor Kathryn Lundstrom and senior emerging tech reporter Patrick Kulp are on-site in Austin. They preview…
From finding consistent compensation to having the ability to secure resources, pursuing a passion as a viable career can be a significant challenge, especially for the Latinx community. To address this, beer brand Estrella Jalisco launched its “Vive Tu Estrella” campaign aimed at providing the resources needed for a career opportunity. To lead the campaign,…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
