Hasta La Creative!

Screwfix, the UK’s largest multi-channel retailer of trade tools, accessories and hardware products, launches its brand campaign called ‘The Choice of Champions.’ As a uniquely customer centric business, the new direction created by Chime360, reveals a complete refresh of the Screwfix brand identity. It is the first campaign since Chime360 won the business last year.

Putting its customers at the very heart of the campaign, the new work debuts a new direction for the Screwfix brand which underscores its mission to be ‘The Choice of Champions.’ The brand campaign will go live across the UK, and represents an end-to-end overhaul of Screwfix’s brand identity, which extends across the company’s main consumer touch points including website, catalogue, company collateral, and across all instore retail assets.

‘The Choice of Champions’ signals Screwfix’s established positioning as the ‘champion of the makers and doers’. This disruptive, brand campaign focuses on talent, skill, strength and dedication of real tradespeople reframing them in a different light, banishing the outdated, stereotypical category codes that have been wrongly affiliated with the construction industr

To show the fundamental role of the brand in the transition towards the future, Norauto selected BETC Paris x BETC Fullsix to create a new strategic platform and execute a new brand campaign. The campaign will be supported by a 90 second film “Moving you every mile of the way” that highlights the services and commitments of Norauto.

This campaign is a first step for the brand in affirming its new brand mission: mile after mile, we also drive motorists forward.

This promise of sustainable mobility is shown in the film with the father/daughter duo. So different from each other, yet they manage to bridge the generational gap between themselves, thanks to mutual learning about small daily acts, be it on the road or in the house. Together, they are building a more virtuous future, with the support and assistance from Norauto.

Brands all over the world mark the 8th of March each year, as a day when a ‘She’ should be celebrated for what she can be. For what ‘She’ could have been. Not many acknowledge the ‘Her’ for what she is. And what’s has been. Being born in the cradle of creativity, Whyletz believes that artistic expressions have changed the world narrative across times, across eras. And most of this iconic art was possible & inspired because of ‘Her’. We endorse ‘Her’, to be the Mother of all creative inspiration.

To showcase the powerful Nightography camera feature of Samsung’s new Galaxy S22 ULTRA, we decided to give it the ultimate test: a night dive in the ocean. We worked together with one of Vietnam’s most famous young ocean explorers, Zen Le and a team of experienced underwater cinematographers to unveil Vietnam’s oceanic life after dark. The results were simply mind-blowing.

In an epic voice-over, Brufen addresses those who suffer from migraines, back pain, and menstrual pain. And who tried out different homemade remedies to ease their suffering like cinnamon, green tea, head-wrap, and hot pads. But these remedies were depicted as inefficient in tackling the pain as well as Brufen Rapid that relieves the pain quickly at its source.

At the beginning of 2020, when the whole world was filled with fears and changes, facing isolation and an uncertain future, Puratos, a brand of pastry supplies, decided to pay tribute to those workers who made an effort to maintain the country. This message invited everyone to move forward because “The recipe is in our hands” to overcome everything.

Together we can Peru