Western news outlets are engaging in a tense debate over balancing an urgent need to bear witness with journalists’ ability to report freely under strict new laws there.
Panera Bread drives highly personalized customer experiences for its Unlimited Sip Club program with the Adobe Real-Time Customer Data Platform.
Social platforms setting up shop on other social platforms has been around, well, as long as social platforms, and the latest example emerged over the weekend when Facebook created an account on TikTok. The account is verified and had roughly 14,600 followers at the time of this post, but it had not shared any videos…
The flurry of press releases, LinkedIn announcements and new partnerships last year signaled that 2022 is surely going to be “the Year of the Self-Service First-Party Retailer DSP”–which is admittedly a mouthful but has a nice ring to it. Target Roundel led the pack early on in 2019. Then Walmart made their debut with The…
In this campaign, Will Ferrell plays Will Power, an over-the-top life coach/ money guru with a confidence slightly bigger than his skills (and hands). He is constantly dropping life wisdom quotes on how to become rich and powerful. The answer to all questions of life is to download the Lunar app and get going!
There’s more to a woman than meets the eye. Her beauty is but one layer to the immense depths of character she embodies as a human being filled with ambition, spirit, and zest. And that’s the picture we should paint of women.
To celebrate World Down Syndrome Day (21 March 2022) CoorDown launches their global awareness campaign “JUST THE TWO OF US”, to promote the right of people with Down Syndrome to experience romantic and sexual relationships and receive correct and accessible information to enjoy a full and healthy sexual freedom.
Through a crescendo of scenes bordering on the absurd, the campaign video makes use of hyperbole to show how families, especially when it comes to romantic relationships, can become a cumbersome presence in the lives of people with intellectual disabilities. Amid smiles and emotions that are too openly “shared”, the message of the starring couple leaves no doubt: “Love needs space”. It is a difficult balance for parents and carers to find, balancing protectiveness with being supportive and wanting their loved ones to live life to the fullest. The video unfolds to the tune of a cover of the song “Just The Two Of Us” by Grover Washington Jr. and Bill W
(TrendHunter.com) Taiwanese automaker Yamaha has unveiled its newest future-forward e-bike concept called the Yamaha B-01. The new concept arrives on the heels of the brand’s release of two off-road e-bikes,…
The group is asking for compensatory damages estimated at more than $4.6 million.
CEO Arthur Sadoun confirmed the decision to Publicis employees in a video.
In its ’90s heyday, under the creative eye of Tom Ford, Gucci’s billboards were all about sex, glamour and Kate Moss. More recent campaigns have been fronted by A$AP Rocky, Tyler the Creator and Iggy Pop. However, at the start of this year the fashion house made its boldest move yet when it turned to…
It’s a financial rule to have a diversified investment portfolio. That’s how we should also view our lives–let’s call it a “Portfolio of Life.” Diverse experiences can be beneficial to our lives, careers and the companies we work for (or start). When we think about career trajectory in past decades, most people did one job…
Publicis Groupe is to stop all operations, engagement and investment in Russia with immediate effect, with CEO Arthur Sadoun saying it “strongly condemns” the country’s “unilateral aggression against Ukraine.” The French-owned ad network has ceded the ownership of its agencies in Russia, which include Starcom, Zenith and Leo Burnett, to the founding chairman of Publicis…
Following the brand’s campaign slogan – More From Sport – we developed a brand movie for @decathlon.malta that highlights the work and dedication that athletes put in their training in order to succeed.
We created a concept that showcased different athletes training for different sports disciplines, all the while showing the vast array of sports equipment and clothing available at Decathlon.
Through the advert, we aimed to aspire athletes to work hard, challenge themselves and never give up, claiming that “The more you give, the more you get back”
The end-product resulted in an inspirational brand movie that aligns itself with Decathlon’s core values and mantra.
Pierre Zakrzewski was killed outside of Kyiv, in the same incident that injured a Fox News correspondent, Benjamin Hall, who remains hospitalized.
‘Shark Tank’ investor makes predictions on the future of Web3.
Google detailed a host of new gaming ad features from Google Ads and AdMob at its Google for Games Developer Summit 2022 Tuesday. The company said in a blog post Tuesday, “Players are spending more time in-game–in fact, our recent study shows that existing players increased their playtime by 42% in 2021. Google’s latest slew…
To find new employees and communicate career at Nordea as a good choice, we decided to employ truly unique campaign heroes. They took the shape of Scandinavian animal species and embodied the brand’s nordic heritage. Their names were used as copy builders, and their images allowed us to create an original, attention-grabbing campaign which provided a steady pipeline of candidates and won numerous employer branding awards in Poland. Through employing various animals we also played into Nordea’s global Diversity & Inclusion strategy, highlighting that despite the differences we can all cooperate. This goes in line with our campaign’s title: “Different types. One team.” The visual side of the campaign was consistent throughout all the channels – digital, OOH, ambient, and print.
Franke brings out a new sink that is incredibly big. To dramatize that, we took Inspiration from Kubrick’s Space Odyssey and created a surprising film for a global audience.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
