Mar
25
Agency news you need to know this week
Posted in: UncategorizedIn this week’s Agency Brief: A virtual WNBA experience, GroupM’s $15 million investment in talent, and more.
Mar
25
Lessons in Allyship From the Blunderful World of Disney
Posted in: UncategorizedDisney has made significant progress when it comes to its diversity, equity and inclusion efforts–the content itself has come a long way since I was a little brown girl watching white princesses on the big screen. Disney now includes content warnings and an explanation for racism that shows up in classic films. They now have…
Mar
25
Discrimination Charity Cards Wish UK Moms an Unhappy Mother’s Day
Posted in: UncategorizedIt’s Mother’s Day in the U.K. this Sunday March 27, but for maternity discrimination charity Pregnant Then Screwed it’s actually “Unhappy Mother’s Day”–an occasion for moms to share their experiences and let loose their frustration at the country’s “unaffordable child care” system. In collaboration with Wonderhood Studios, Pregnant Then Screwed is flipping the annual celebration…
Mar
25
Surrey Hospitals Foundation: In Your Hands
Posted in: Uncategorized
The lives in our surgeon’s hands are in your hands too. Everyone knows that when patients are on the operating table they’re putting their lives in the hands of their surgeon. What may be less obvious is that those surgeons rely on donations from people in the community to ensure they’re able to perform at their best. This campaign directly connects the surgeon with the support they receive from donors.
Mar
25
Aid Legion: Casual War
Posted in: Uncategorized
Aid Legion is a charity foundation. We deliver aid from the whole World to Ukrainians defending freedom and to innocent civilians displaced by the war.
Mar
25
Larco Museum: TOUCH YOUR ANCESTORS’ BALLS
Posted in: Uncategorized
For the first time in history, a Peruvian museum allowed visitors to touch its most emblematic pieces, with more than 1500 years of antiquity: ancient ceramics in the shape of male genitalia. A never-before-seen action that seeks to grab the attention of all media, but above all to save lives.
Mar
25
Google: Google Play Points ‘Orc’
Posted in: Uncategorized
With 120.7 million mobile gamers, Indonesia ranks among the “Big Six” mobile gaming countries. Google Play Points (GPP), a rewards platform that allows users to earn and redeem points wanted to tap into this growing market. So, to launch the platform in Indonesia, we tapped into gaming culture to inform and shape our creative spot.
To bring the story alive, we created an orc, much like the ones gamers were used to seeing in popular games they played. Except ours was different. Ours was a gentle giant – a lovable orc. To make the point about GPP, the story follows him as he goes about his day earning and redeeming points for doing the things he loves. And since diversity and inclusivity were core to the story – as a twist – the orc is later revealed to be the gaming persona of an elderly lady.
Mar
25
Watch the newest commercials from SodaStream, Canva, Truly Hard Seltzer and more
Posted in: UncategorizedLizzo’s “Water Me” serves as the soundtrack for the latest spot from SodaStream.
Mar
25
7 Digital Marketing Strategies to Boost Lead Generation
Posted in: UncategorizedIt’s never been easier, or more challenging, to find and engage with new customers. But for sustainable revenue growth through steady customer acquisition, generating leads isn’t enough. You need to make these leads convert. And that’s where the money lies. Before discussing the top ways to generate leads, you first need to understand that different…
Mar
25
Ukrainian Talent for Hire: Creative Director and Copywriter Yaroslav Lerman
Posted in: UncategorizedFollowing the displacement of millions from Ukraine after Russia’s violent invasion in recent weeks, sites such as Hire for Ukraine have launched to connect Ukrainian professionals with paying projects and sources of employment. Over the coming days, Adweek will profile some of the creative talents featured on Hire for Ukraine. We encourage you to connect…
Mar
25
How Personalization Helped Alex and Ani Boost Conversions 65%
Posted in: UncategorizedJewelry maker Alex and Ani is no stranger to adopting new technology to connect with customers. But a serendipitous meeting between two executives recently took this practice to another level. Kate Robinson, evp of strategy for the brand, met Shachar Orren, co-founder and CMO of Disney-backed content platform Ex.co, met at a networking event for…
Mar
25
Four Best Picture Contenders Are Remakes. Does That Matter to Oscar Voters?
Posted in: UncategorizedAcademy history offers clues about how “Nightmare Alley,” “West Side Story,” “CODA” and “Dune” might fare on Sunday.
Mar
25
Instacart slashes its valuation by almost 40% to $24 billion
Posted in: UncategorizedInstacart hopes the move will boost recruiting and retention efforts.
Mar
25
The New York Philharmonic Gets a Modern Refresh in Time for Spring
Posted in: UncategorizedThe Spring season is known for its themes of rebirth, and for many, it can be a time to reimagine possibilities that may have once seemed too grand. With the New York Philharmonic’s recently reimagined David Geffen Hall and updated aesthetic, the optimism of Spring might be ringing truer, and more necessary, than ever. With…
Mar
25
VCCP Wins Incumbent Shoot Out for Virgin Media O2 Ad Account
Posted in: UncategorizedThe advertising account to promote Virgin Media O2, following the merger of the two British telecoms companies last year, has been awarded to VCCP. Following a two-way pitch between the incumbents from both companies, VCCP will be retained to work with the newly combined business. Virgin Media O2 is the new company that launched last…
Mar
25
Hornbach: Unleashed
Posted in: Uncategorized
HORNBACH kicks off the gardening season with a campaign that only the No.1 project hardware store could conceive. At the heart of what’s probably HORNBACH’s most complex spring campaign of all time is a madcap advert of epic proportions (2:14 minutes long), showing what can happen if you don’t look after your garden in spring: It will simply find its own way to the nearest HORNBACH store – even if it must steal your car to get there. Not surprisingly, chaos ensues, including illegal car races and vomiting bushes.
Mar
25
ésika: Red Power
Posted in: Uncategorized
Red Power invites latin women to express their power.
Mar
25
Four Best Picture Contenders Are Remakes. Does That Matter to Oscar Voters?
Posted in: UncategorizedAcademy history offers clues about how “Nightmare Alley,” “West Side Story,” “CODA” and “Dune” might fare on Sunday.
Mar
25
Instagram: How to Use the Lo-Fi Chat Theme
Posted in: UncategorizedInstagram users have a new theme to choose from when customizing the look of their direct message conversations. The Lo-Fi chat theme adds a picture of a city skyline and a relaxing cat to a conversation’s background. Our guide will show you how to use the Lo-Fi chat theme in the Instagram application. Note: These…
Mar
25
Deutsch LA and Reonna Johnson Launch Candid Podcast About the Black Creative Experience
Posted in: UncategorizedWhile there is no singular, universal experience that encompasses every person in the marketing industry, many marginalized creatives can speak to a certain professional culture that underscores their successes, struggles and overall treatment. Now, a new podcast by Reonna Johnson, Deutsch L.A.’s vp and director of growth and strategy, Three’s a Crowd co-founder and 2021…
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