Edelman ‘Still Refusing to Look Up,’ Says Climate Scientist Who Inspired ‘Don’t Look Up’ Film

In Adam McKay’s 2021 apocalyptic film Don’t Look Up, public relations firms aren’t part of the story that plays out on screen. As a planet-killing asteroid hurtles toward Earth, scientists, journalists, politicians, pundits, conspiracy theorists and celebrities are all satirized by a star-studded cast including Meryl Streep, Jennifer Lawrence, Leonardo DiCaprio, Jonah Hill and Ariana…

Three key trends for agencies to watch in 2022: 4A's report

Association’s Look Ahead report highlights sustainability, the metaverse and the future of work.

Dificuldade em atender demanda pelo PS5 leva Sony a aumentar produção do PS4

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A Sony segue com dificuldades para atender a demanda do PlayStation 5, mas não por querer. A falta de materiais para a fabricação dos chips do console tem sido uma dor de cabeça para a fabricante desde o lançamento do aparelho no fim de 2020 e, depois de prever em maio, a situação se confirmou: …

Leia Dificuldade em atender demanda pelo PS5 leva Sony a aumentar produção do PS4 na íntegra no B9.

Meet Eva Nosidam—the new production agency from Gary Vaynerchuk

Award-winning producer Maya Brewster-Dorian announced as chief production officer.

Maya Angelou torna-se primeira mulher negra a estampar moeda nos Estados Unidos

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Poeta americana e ativista dos direitos civis, Maya Angelou agora tem seu rosto estampado na moeda de 25 centavos nos Estados Unidos. Ela é a primeira mulher negra escolhida para o programa “American Women Quarters“, por meio do qual a Casa da Moeda pretende homenagear figuras femininas da história estadunidense pelos próximos anos. Angelou é retratada …

Leia Maya Angelou torna-se primeira mulher negra a estampar moeda nos Estados Unidos na íntegra no B9.

NBC Universal and RTL Agree International Partnership to Extend Media Inventory

Media and entertainment companies NBCUniversal (NBCU) and RTL Group have agreed an international partnership to deliver access to their TV and digital inventory. The agreement will run with RTL AdConnect, the international sales house of RTL Group, which provides advertisers with access to video inventory and claims to reach around 165 million potential consumers across…

Dear Recruiters, It’s Time to Check Your Unconscious Bias

I was recently contacted by a recruiter and to say the conversation didn’t go well is an understatement. From the tone as he delivered his opening line, I knew this conversation was unlikely to be a fruitful one. “How would you like to work at a general market agency?” If he knew me, he’d know…

Your brand’s been canceled. Now what?

Three ways marketers can respond when facing social media backlash.

Despite Lower Traffic, The Guardian US Exceeds End of Year Donation Revenue Goals

The Guardian US generated $1.6 million in single and recurring donations during its 2021 end-of-year appeal, which ran for 43 days from Nov. 22 to Jan. 3. The campaign exceeded its anticipated target of $1.25 million by 28% and was the biggest donation drive in the four-year history of the program, said president Regina Buckley….

Avocados From Mexico Launches a Homey Digital Experience Ahead of Super Bowl 56

As the Super Bowl quickly approaches, more brands are unveiling their advertising plans for the Big Game, including Avocados From Mexico (AFM). The brand previously announced plans to return to the event in November. Now, AFM has launched a multifaceted digital campaign–along with a new partnership with eCommerce Acceleration platform, MikMak. Titled “House of Goodness,”…

Loophole in the Ozone Layer: the Varying Shades of ‘Green’ Mutual Funds

Environmentally conscious investors seeking to “do well by doing good” are shifting their money to funds that promise “fossil-free investing.” But their good intentions are often thwarted by mischaracterizations in prospectuses and marketing materials. Although claims of fossil-free investment funds are perfectly legal, advocates like nonprofit social investing watchdog As You Sow are pressing the…

An ad agency created this EV beast called 'Thundertruck'

While others puzzled and baked bread, L.A.-based Wolfgang made an ambitious concept car during pandemic

Media.Monks Strengthens Data Capabilities With 4 Mile Analytics Merger

Media.Monks has completed its first merger deal of the year with 4 Mile Analytics as it expands its data and digital media capabilities. The merger will see the Californian-based data consultancy join the holding company S4 Capital’s fold to bring in its analytics capabilities–as well as data engineering, governance, software engineering, UX design and project…

Get Rid Of All Your Worries By Choosing Rubbish Collection Specialists

If one faces the issue of disposing off garbage each and every day of his life, this might as well be quite taxing. To stand in a queue and dispose off the daily garbage can be quite a task. It consumes a lot of one’s time hence making it difficult for him to focus on other activities. However, there are companies that are experts in waste clearance, its collection and subsequently dealing with its disposal. All that one needs to do is to get in touch with them and the rest shall be sorted by both parties. And if one lives in Middlesex, he should no longer worry about waste collection. Rubbish collection Middlesex experts know exactly what to do with your waste. They are well equipped with vehicles like lorries and have a team of highly skilled and dedicated professionals who know just what to do. Since they have been in the business for a considerable number of years, they are adept at getting your thing done in a jiffy. What you get is a relief and a huge smile on your face.

In case you happen to chance upon their website, you will get to understand what kind of services they offer. Home rubbish is something that is undeniable and has to be done away with. To ensure that one’s house does not get stuffed with garbage to a point that it begins to stink, it is very important to take it from one house located in the city and dispose of it where it ought to be. Rubbish collection Middlesex does just this. They are trustworthy and reliable which make them the chosen ones amongst all. They know the best methods to dispose off waste that too in a scientific way. Their lorries are just the perfect vehicle to get ones rubbish to where it actually belongs.

Client testimonials on their website are proof enough of the kind of service they provide. Not only do they specialise in the removal of house waste but commercial waste too. This makes them versatile enough to serve multiple client requirements. The prices are economical and would not drill a hole in one’s pocket. If one has not thought about this and invests most of his time in disposing off rubbish himself, it is time that he gives rubbish collection Middlesex a change to serve him. He surely would not be disappointed! The prices are not only economical but flexible enough to incorporate your monthly or yearly needs. All that one needs to do is get in touch with them, let them know of what he wants and the rest they shall be eager to take forward. So, why wait any longer!

The post Get Rid Of All Your Worries By Choosing Rubbish Collection Specialists appeared first on 10AD Blog.

Behind Hormel's strategy for Planters

The brand’s head of marketing talks about Hormel’s big deal, and its plans for the iconic peanut brand.

Dentsu International Hires Nnenna Ilomechina as New COO

Dentsu International has hired Nnenna Ilomechina as its new global chief operating officer. She will join the company in May, taking over for the retiring Neil Gissler. Ilomechina comes to dentsu from Accenture Strategy, where she has been managing director and partner, head of communications, media and high tech (CMT) strategy practice for the U.K….

Meta Drops 36 Spots on Glassdoor’s Best Places to Work in 2022 List

Meta saw a revolving door of departures from its C-suite throughout the course of 2021. Based on the new Best Places to Work in 2022 (https://www.glassdoor.com/Award/Best-Places-to-Work-LST_KQ0,19.htm) list from Glassdoor, a provider of insights about companies and jobs, the rank and file are less satisfied, as well. After finishing at No. 11 on the 2021 list…

Court Denies Meta’s Request to Dismiss FTC Antitrust Suit

Score one for the Federal Trade Commission in its ongoing antitrust lawsuit against Meta, as U.S. District Court Judge James Boasberg denied the company’s second motion to dismiss, filed last October, ruling that the case may proceed. Late last June, Boasberg dismissed separate antitrust lawsuits filed against Facebook by the FTC and 48 state attorneys…

Meta Adds DoorDash CEO Tony Xu to Board of Directors

DoorDash co-founder and CEO Tony Xu was elected as an independent member of Meta’s board of directors. Xu has been CEO and a member of the board of directors at DoorDash since May 2013, and he was appointed chair of the board in November 2020. Meta’s board now consists of: Peggy Alford, executive vice president,…

What Bored Apes Can Teach CMOs About Guiding Their Companies Into the Future

I love digital. It’s shorthand for solutions. It’s a medium. But it’s also bigger than any channel. It’s tactical tools, part of UX, fluidity and feel. But it’s also powered culture. Digital has turned brands into memes. And put movies on streams. And your currency into the cloud. The reality is that digital is all…