In an unlikely media deal, the big-city tabloid will become a subsidiary of the nonprofit organization that brings listeners “Wait Wait . . . Don’t Tell Me.”
Consumers have so far reacted to price hikes better than in the past, Chief Financial Officer Andre Schulten said.
Patrocinadora da Maratona de Paris, uma das mais tradicionais corridas de rua do mundo e que acontece no próximo dia 3 de abril, a Asics promove um projeto especial que levará corredoras brasileiras à França para participarem da prova. A marca promove um processo de preparação para seis atletas amadoras e influenciadoras, e que inclui uma …
Leia Asics apresenta projeto que levará atletas amadoras para Maratona de Paris na íntegra no B9.
The concept is to use sand of graphite to show the main ingredient of our product, and make the copy “LIKE GRAPHITE” be reflected into the user so that when they use this product they will feel elegant and bold just like graphite. The main palette is in black and white shades to show it more luxurious and simple
Brand marketing veteran Micky Onvural is leaving her role as CEO of men’s clothing retailer Bonobos to become chief marketing and communications officer for retirement investment services firm TIAA. Onvural will report to Thasunda Brown Duckett, president and CEO of the company whose full name is Teachers Insurance and Annuity Association of America-College Retirement Equities…
Warehouse retailer Sam’s Club is making its Super Bowl debut in 2022 with a 30-second spot featuring actor Kevin Hart. The ad will focus on what the retailer calls its “VIP-worthy” experience, which includes the Scan and Go feature it launched in 2019. Scan and Go allows members to scan products and skip the checkout…
With great storytelling comes great responsibility. Navigating decisions of where and when to participate remains a tightrope as consumers scrutinize content more closely than ever to discern what is genuine action and not “woke-washing.” Writer, activist and comedian Baratunde Thurston joined Adweek’s Outlook 2022 event to offer insights from conversations in his new podcast, How…
Bloomberg Media detailed a global multiyear renewal of its partnership with Twitter Wednesday. The pact covers all major media markets across Africa, the Asia-Pacific region, Europe, Latin America, the Middle East and North America. Bloomberg said the partnership will combine original reporting and analysis from its editorial team with data from Twitter, and new projects…
The metaverse is poised for rapid growth and rife with opportunities for marketers from AR and VR to NFTs and the creation of virtual worlds. Through immersive experiences and bold digital ads, brands are just scratching the surface in their capabilities to reach new generations of consumers. Tim Clark, chief digital officer at NASCAR, joined…
The series, “The Lord of the Rings: The Rings of Power,” will take place thousands of years before the events of the “Lord of the Rings” trilogy.
The partnership seeks to provide clarity in a space fraught with misinformation.
O Ano Novo Lunar ou Ano Novo Chinês começa em fevereiro e muitas marcas de luxo começaram a apresentar coleções em sintonia com o animal que vai representar esse período: o tigre. A Gucci não ficou de fora e sua mais recente coleção em edição limitada, chamada “Gucci Tiger”, é inspirada no grande felino. Na campanha …
Leia Tigres de campanha da Gucci são alvo de preocupação com direitos dos animais na íntegra no B9.
When it comes to branding, Megan Thee Stallion has had a banner year. After heating things up with CashApp, Nike and Popeye’s in 2021, the Grammy-winning artist continues her hot streak with her next major win: a starring role in Flamin’ Hot’s Super Bowl ad. Today, Frito-Lay confirmed Megan Thee Stallion as its big celebrity…
Twitter debuted its new Birdseye Report Wednesday, in which eight Twitter Official Partners each analyzed conversation on the social network related to a specific industry. Lauren Jenkins, head of the Twitter Official Partner program, said in a blog post Wednesday, “Over the past year, businesses from across every industry have had to alter how they…
Newzoo’s Game Trends report breaks down players’ social media usage.
Leading pain relief brand, Nurofen, launches a new integrated campaign from DEC PR and Momentum Worldwide this week, in celebration of its new initiative to help keep our nation’s life-saving heroes doing the great work they do.
Built from the insight that the proudest moments of our lives are sometimes only achieved when we don’t give into pain, whether achieving greatness or just getting on with the daily grind, the campaign kicks off with a sponsorship of emergency service not-for-profit, CareFlight. Pilots from CareFlight relentlessly give their all, day after day, to safely fly patients and aeromedical teams around the country in critical scenarios – not letting pain stand in the way of getting the job done, when the job is protecting others.
Fresh on the heels of launching their new brand platform, Subaru Canada is introducing a new and uncommon Winter campaign.
Using an integrated, multi-media approach, the campaign demonstrates Subaru’s uncommon capability and safety in threatening, winter environments. Within the launch spot we see a Subaru Outback and Forester taking on treacherous conditions that leave the viewer on the edge of their seats. We open on both vehicles driving down a winding, icy mountain road, in what looks like a daunting situation. As the drivers approach each other, the driving shots rapidly cut between both parties. The tension quickly rises as viewers can feel the drama building inside and outside of the vehicles. Just as they meet up and pass by each other, we see that the everyone is safe and that both Subaru’s are more than capable at handling the harsh conditions.
It’s been 11 years since Egypt was the home for the African Cup of Nation and for the Egyptians; being a football fanatics, this one is non-negotiable. Fans will do anything to bring the African cup back home, hence, they will start being super protective over the Egyptian national team players. Accordingly, fans will start preventing players from any thing that will affect their wellbeing, eating healthy, sleeping well and avoiding any physical injuries. we are having 3 different situational films, each one is featuring different player from Egypt national team dealing with the fans being over protective.
Sam’s looks to the Big Game to step out from giant sibling Walmart’s shadow.
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