Focusing on direct consumers’ changing needs and their right to privacy is becoming increasingly critical–and challenging–than ever. Mary Lunghi, IKEA U.S.’ senior vp of consumer insights and analytics along with Mozilla’s CMO Lindsey Shepard, spoke at Adweek’s Outlook 2022 event about the ever-evolving strategies to understand consumers and protect consumers’ privacy and engender their trust….
Letter sent to IPG, WPP, Edelman charges that their campaigns “obfuscate or downplay risks posed by the climate crisis.”
Today Stagwell agencies MMI and Media Kitchen combined to form a single agency. The brands are consolidated under the MMI name, and MMI CEO Maggie Malek is leading the combined agency. The move allows MMI, a boutique full-service agency, and Media Kitchen, a small agency specializing exclusively in media, to offer more to their clients…
Bloom, the professional network created to champion women in communications, has named a new leadership team. Caroline Mastoras, senior account executive for media at Salesforce, takes on the mantle of president while Sophia Durrani, head of strategic planning for the U.K. government account at Manning Gottlieb OMD, becomes vice president. The organization, which involves hundreds…
(TrendHunter.com) This tiny backyard home has been designed and constructed by Cover as a living space that embraces the California lifestyle to provide inhabitants with a decidedly airy place to call home. The home…
Identifying a gap in media strategy, the delivery brand is focusing on emotions in new campaign.
We’re seeing tried-and-true marketing strategies come full circle, with the strategy known as community-led growth as the hot “new thing.” Except a community-focused marketing approach is not new. Luxury vehicle companies like Harley-Davidson and Jaguar have tapped into their community meetups to empower brand advocates for decades. As for ancient history, religions became widespread entirely…
The smart brevity publisher Axios launched its first paid subscription product Wednesday morning, a series of three newsletters covering investment and acquisition news in the financial tech, health tech and retail industries. Called Axios Pro, the newsletters cost $599 per year individually or $1,799 for All Access, which includes the three existing newsletters–as well as…
(TrendHunter.com) The conceptual Brewster DCM5000 automatic coffee maker is an ultra-modern take on the classic kitchen appliance that would provide professionals with the ability to craft premium java in an on-…
Trademark filings hint at intriguing possibilities—like Walmart Connect using crypto to byass financial players.
Deal would bring new communities, commerce and advertising potential to the tech giant.
The Golden State Warriors distanced themselves from a minority stakeholder, Chamath Palihapitiya, who said “nobody cares” about the Uyghurs, the ethnic group that has faced a deadly crackdown in China.
Limited-edition skincare accessory plays on the self-care trend.
(TrendHunter.com) Lita Sea Glass Jewelry has recently released the ‘TURTLE SEA GLASS NECKLACE.’ Every piece of jewelry made by the brand comes from genuine and authentic, ocean-tumbled sea glass that has…
Some players, unhappy with Activision in recent years, said the Microsoft deal could reverse a decline in quality.
Nick Tran abruptly stepped down as global head of marketing at TikTok, according to a report by Jessica Toonkel and Sarah Krouse of The Information. TikTok had not responded to a request for comment at the time of this post. Tran joined TikTok in April 2020 from Hulu, where he had been vice president of…
Former Publicis exec succeeds Lynn Lewis, who becomes global CMO of IPG MediaBrands.
Characters invented for ad campaigns like NBC Sports’ Ted Lasso and Geico’s cavemen have proven so popular they’ve spawned their own TV shows. Treena the Traveling Tree Woman invented by Harmon Brothers might not be guaranteed that same success, but the Utah-based video ad agency packs plenty of personality into its three-and-a-half-minute spot for discount…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
