Jan 24

Campanha de Fórmula E usa metáfora de corrida contra mudanças climáticas

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Segundo o site Adweek, a Fórmula E (versão elétrica da Formula 1) resolveu investir em campanhas antes do começo da temporada. No vídeo mais recentes, os pilotos não estão apenas competindo pelo título do campeonato, mas também para combater as mudanças climáticas.  Desde sua estreia em 2014, a Fórmula E fez uma pressão para que veículos elétricos também …

Leia Campanha de Fórmula E usa metáfora de corrida contra mudanças climáticas na íntegra no B9.

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Jan 24

Ação da 99 no BBB22 traz estreia de nova campanha da marca

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99-bbb22

No último domingo, 23/01, a 99 estreou como anunciante no BBB22, e aproveitou o momento para lançar o conceito “Chega Junto 99”. A empresa de tecnologia voltada à mobilidade apresentou a dinâmica durante o Almoço do Anjo, no qual Rodrigo Mussi recebeu mensagens dos familiares e amigos, e desfrutou de uma bela refeição ao lado …

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Jan 24

Why brands should avoid ‘West Elm Caleb’ and similar TikTok trends

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One brand has already taken down its response to the social media phenomenon. 

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Jan 24

The National Library Board (NLB) of Singapore: Wall of Haikus

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The National Library Board (NLB) of Singapore Print Ad - Wall of Haikus
The National Library Board (NLB) of Singapore Print Ad - Wall of Haikus
The National Library Board (NLB) of Singapore Print Ad - Wall of Haikus
The National Library Board (NLB) of Singapore Print Ad - Wall of Haikus

The National Library Board (NLB) has partnered with Japanese lifestyle company MUJI as part of ongoing efforts for the National Reading Movement (NRM) to engage the community and share the love of reading.

As part of the partnership, creative partner Ogilvy Singapore was tasked to create an in-store wall design that could encourage people to read books and download the NLB Mobile app.

The creative team saw an opportunity to create an in-store installation that pays homage to popular Japanese literary culture and encourages reading. NLB worked with MUJI on the launch of a new campaign titled “Wall of Haikus”.

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Jan 24

Ella’s Kitchen: Eat. Play. Love

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For years, we have been teaching children not to play with their food; Ella’s Kitchen, however, has a fresh perspective. In line with their ‘Eat. Play. Love.’ slogan, the brand preaches that when mealtime is playtime, love for food lasts a lifetime. Its spirited new ad, delivered by Havas London and Great Guns, shows us just that.

Video of EAT. PLAY. LOVE. | Ella’s Kitchen

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Jan 24

LinkedIn Kicks Off ‘Welcome Professional 2.0’ Integrated Brand Campaign

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LinkedIn’s newest fully integrated brand campaign continues to explore what makes its members professionals. The professional network’s “Welcome Professional 1.0” campaign kicked off last Nov. 24, including two television spots, “Professionals” and “Priorities.” LinkedIn said it has seen increased engagement from its members over the past two months, and it has seen those members express…

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Jan 24

Kohl’s Puts Its $240 Million Media Account Up for Review

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Kohl’s has put its media account into review, Adweek has learned. Publicis Groupe’s Zenith has previously held the retailer’s media account for the past nine years. Sources familiar with the review told Adweek that Kohl’s began the review late last year and sent RFPs to multiple holding companies. Kohl’s last awarded its media business to…

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Jan 24

Can Super Bowl Ads Make Expedia Group the Nike of Travel?

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Expedia is old enough to remember when tech companies like Pets.com and Electronic Data Systems bought Super Bowl ad time. At more than 25 years old, however, it also knows that it has to adapt if it wants to remain more relevant than those bygone brands. The pandemic has only increased that urgency, with hotel…

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Jan 24

Email remains direct marketers' top choice despite social media rise, ANA study finds

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Direct mail ROI tops email, social and others, but marketers plan to ramp up email use in 2022 

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Jan 24

Irish Spring Will Air Its First Super Bowl Ad

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Irish Spring, the 50-year-old soap brand made by CPG manufacturer Colgate-Palmolive, has never run an ad during the Big Game. That streak ends this year, as the brand plans to air a 30-second spot during the 4th quarter of Super Bowl 56. A short teaser of the commercial, produced by creative agency Ten6, shows a…

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Jan 24

Messenger Kids: How to Delete Sticker Packs

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The Messenger Kids application allows users to download sticker packs containing embellishments that they can send in conversations. Once users download one or more sticker packs to their devices, they have the option to delete sticker packs they no longer want to use. Our guide will show you how this is done. Step 1: Open…

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Jan 24

NBCUniversal, TikTok Add 2022 Winter Olympic Games, Paralympics to Their Partnership

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NBCUniversal added some heat from the Olympic flame to its existing partnership with TikTok. The media giant and the video creation platform will team up on content and advertising experiences for audiences and marketers on TikTok tied to NBCU’s coverage of the 2022 Winter Olympic Games and Paralympic Games from Beijing. NBCU said its Olympics…

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Jan 24

Messenger Kids: How to Turn On Sleep Mode

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The Messenger Kids application doesn’t require children to have Facebook accounts to use the platform. However, parents and guardians need to have Facebook accounts in order to create Messenger Kids profiles for their children. Once adults create a Messenger Kids account for their child, they can access parental controls for their child’s profile within the…

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Jan 24

‘Encanto’ Soundtrack Returns to No. 1, Beating Gunna and the Weeknd

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Disney’s latest animated film is the first since “Frozen” with music topping the Billboard 200 for multiple weeks.

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Jan 24

NBCUniversal strikes Olympics deal with TikTok allowing brands to test new ad formats on the platform

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The decision follows an Olympic-related RFP that the broadcaster issued to social media platforms in November.

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Jan 24

Inhotim estreia podcast que une arte, botânica e ciência

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inhotim-podcast

O Instituto Inhotim estreia no próximo dia 27 de janeiro o Inhotim Podcast, projeto que busca pensar as relações com o mundo através de um olhar vindo do instituto. A temporada de estreia chamada “Território Específico” é composta por seis episódios, nos quais o ouvinte percorre os caminhos do instituto entre jardins, obras, plantas e …

Leia Inhotim estreia podcast que une arte, botânica e ciência na íntegra no B9.

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Jan 24

Nintendo reabre antiga sede como hotel e permite que fãs visitem passado da empresa

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A antiga sede da Nintendo em Kyoto, no Japão, foi transformada em um hotel de luxo! Batizado de Marufukuro, o ele está localizado no prédio que Fusajiro Yamauchi usou a partir de 1933, quando a empresa, antes chamada de Yamauchi Nintendo, fabricava cartas de baralho japonesas e ocidentais. De acordo com o site Time Out, desde 1959 a …

Leia Nintendo reabre antiga sede como hotel e permite que fãs visitem passado da empresa na íntegra no B9.

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Jan 24

Twitter cria ações especiais para divulgação de documentário da Netflix sobre Neymar

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O lançamento da nova série documental da Netflix sobre a vida e carreira de Neymar Jr. acontece amanhã (25/01). E para promover a estreia de “Neymar: O Caos Perfeito”, o Twitter preparou uma série de ações na plataforma. Para conferir e comentar sobre os três primeiros episódios do doc, o jogador participará de uma conversa …

Leia Twitter cria ações especiais para divulgação de documentário da Netflix sobre Neymar na íntegra no B9.

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Jan 24

Billie Touts Its Internet Fame to Launch on Walmart Shelves

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After the Federal Trade Commission halted the sale of DTC shaving brand Billie to Procter & Gamble in 2020, Schick parent company Edgewell Personal Care bought the digitally native brand for $310 million in November 2021. Part of the stated goal of the merger was to move the brand into brick-and-mortar retail. That expansion begins…

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Jan 24

How to Be a C-Suite Unifier

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Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today’s column is the second installment from McKinsey’s Kabir Ahuja on 2022 growth imperatives. Below, in his own words, he outlines ways to grow as a leader and help teams perform…

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