Jan 24

NBCUniversal, TikTok Add 2022 Winter Olympic Games, Paralympics to Their Partnership

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NBCUniversal added some heat from the Olympic flame to its existing partnership with TikTok. The media giant and the video creation platform will team up on content and advertising experiences for audiences and marketers on TikTok tied to NBCU’s coverage of the 2022 Winter Olympic Games and Paralympic Games from Beijing. NBCU said its Olympics…

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