Jan
25
Devika Bulchandani named global president of Ogilvy
Posted in: UncategorizedBulchandani gets expanded role only a year after joining the WPP agency as CEO of North America.
Jan
25
OkCupid doubles down on controversial campaign with pro-choice ad
Posted in: UncategorizedDating platform will also donate for every “like” received on a homophobic rant about its campaign
Jan
25
4 Trends That Will Supercharge Health Comms In 2022
Posted in: Uncategorized2022 will be the year when health communications finally catch up to the hype. In the past two years, we’ve become more connected with our health than ever before, and more aware of our own responsibilities when it comes to managing it. This trend is providing a shot in the arm for health creatives who…
Jan
25
OkCupid Relaunches ‘Every Single Person’ Campaign to Champion Reproductive Rights
Posted in: UncategorizedOne less-discussed element of the ongoing Covid-19 pandemic is the effect it has had on daters, with the conflicting concepts of social distancing and meeting new people causing trepidation for many. Likewise, a desire to discuss politics has shot up in recent years, creating further obstacles for casual dating. With these barriers in mind, OkCupid…
Jan
25
thortful: Dolphin
Posted in: Uncategorized
UK leading online greeting card marketplace thortful have launched their first major integrated campaign that illustrates the true potential and impact of giving the perfect card to the right person.
The campaign, by independent creative agency isobel, launches with its first TV ad, for Valentine’s Day, with the brand line: ‘that’s really really really really really really really thortful’.
‘Dolphin’ features a couple who break into their unique language of love (dolphin noises, obviously), triggered by one giving the other a thortful Valentine’s Day card. The spot breaks in a Channel 4 Premier Break partnership on 25th January @ 10pm, during Davina McCall’s Language of Love. During this initial campaign phase, thortful will launch their new ‘really really’ sonic branding, with three different film versions appearing in the same ad break.
Part of Collection
Jan
25
Peter Dinklage Calls Disney’s ‘Snow White’ Remake ‘Backward’
Posted in: UncategorizedThe actor said on Marc Maron’s podcast that he was stunned to learn that “Snow White and the Seven Dwarfs” would be made into a live-action film.
Jan
25
Byron Allen’s discrimination lawsuit against McDonald’s can proceed
Posted in: UncategorizedThe complaint was amended to include additional detail after a previous version of the suit was thrown out in late November for lack of evidence.
Jan
25
Savage X Fenty’s AR Sizing Tech Knows What Will Look Best on You
Posted in: UncategorizedAs it prepares to open its first-ever retail locations, lingerie brand Savage X Fenty said its inaugural store in Las Vegas will feature augmented reality (AR) technology from apparel matching platform Fit:Match. The AR tech uses body shape data–not standard measurements–to help brands match customers with the best-fitting products. Once a Savage X Fenty customer…
Jan
25
Twitter Forced 4.7M Tweet Removals During First Half of 2021
Posted in: UncategorizedTwitter updated its Twitter Transparency Center with data covering the first half of 2021, revealing that users were required to remove roughly 4.7 million tweets during that time period for violations of the Twitter Rules. The social network said 68% of those tweets had tallied fewer than 100 impressions before being taken down, and 24%…
Jan
25
NBC and Fox Will Simulcast the USFL’s Inaugural Football Game in Prime Time
Posted in: UncategorizedTo celebrate the kickoff of the United States Football League, broadcast partners Fox and NBC will do something that hasn’t occurred on TV in 55 years: simulcast a sports competition on two broadcast networks. Top line NBC and Fox will televise the USFL’s inaugural game, between the New Jersey Generals and the Birmingham Stallions, on…
Jan
25
Trek Finds a New Holiday Marketing Tradition With Fundraising Effort
Posted in: UncategorizedThis past holiday season, Trek tried out a new approach to its holiday marketing strategy, one that might become an annual tradition for the brand. Since 2005, the bike maker has partnered with bicycle distribution nonprofit World Bicycle Relief to bring Buffalo Bicycles to disadvantaged people in countries such as Colombia, Kenya, Zambia and Zimbabwe….
Jan
25
Derrick Henry’s Little Mistake Leads to Big Fortune for a Small Business in FedEx Spot
Posted in: UncategorizedIt’s no secret that small businesses play a significant role in powering the economy. However, the pandemic has hit small businesses the hardest, making supporting and buying local even more essential. To bring small businesses to the forefront, FedEx collaborated with NFL star Derrick Henry, running back for the Tennessee Titans, for its new campaign,…
Jan
25
DraftKings Promotes Stephanie Sherman to CMO Ahead of Super Bowl
Posted in: UncategorizedAs it revs up for Super Bowl 56, DraftKings announced that it has promoted Stephanie Sherman to the role of chief marketing officer. The online betting service will have a 30-second ad in Super Bowl 2022, produced by creative agency VaynerMedia, running during the first quarter. Over the past two years, Sherman has led DraftKings’…
Jan
25
CBS scores massive ratings with Chiefs-Bills playoff game
Posted in: UncategorizedThe ratings are good news for media giants like CBS parent ViacomCBS Inc., Comcast Corp.’s NBC, Fox Corp. and Walt Disney Co.’s ESPN.
Jan
25
Twitter Website Clicks & Conversions Objective Renamed Website Traffic
Posted in: UncategorizedTwitter introduced three ad products Tuesday with the aim of improving the performance of campaigns aimed at driving traffic to websites: Site Visit Optimization, Aggregated Measurement and Events Manager. The social network also renamed its Website Clicks & Conversions objective to Website Traffic, saying that it has evolved since its debut, and the new name…
Jan
25
Amazon Goes to the Suburbs
Posted in: UncategorizedAmazon’s cashierless retail concept Amazon Go is expanding into the suburbs of Seattle and Los Angeles with what it calls a “new store format.” Also operating under the moniker Amazon Go, the first store in Washington will “open in the coming months.” A store in California will open in a similar timeframe. Amazon did not…
Jan
25
Watch the newest commercials from Apple, FedEx, Mint Mobile and more
Posted in: UncategorizedApple makes a point about the durability of its iPhone 13 in a spot that shows that the smartphone is “toddler resistant.”
Jan
25
UK government: Get the Jump
Posted in: Uncategorized
The government has launched a new integrated communications campaign to help young people make their next step in education and training. “Get the Jump” launches with M&C Saatchi as the lead strategic and integrated creative agency following a competitive pitch last year.
M&C Saatchi, leading a team of agencies across M&C Saatchi Group, has partnered with the Department for Education to develop and deliver a strategic approach and creative proposition for the integrated campaign, which aims to empower young people aged 14 to 19 to make more informed decisions about their future options.
The push is based on the insight that young people want to move forward with their training or education, but they don’t feel ready to make a forever decision. Many feel confused or daunted by the post-16 choices landscape, so the campaign sets out to simplify their future options, signpost to further information and help them to feel more confident to make their next step.
The campaign idea, “Get the Jump”, is at once a call to action and a promise of progress. Different executions give young people the low down on all their choices, uniting many routes under one new creative banner. With its reassuring tone, the campaign diffuses fears of making the wrong choice, and shows how gaining new skills can help them wherever life might take them.
Jan
25
Ace & Tate: A Frame for Every Face
Posted in: Uncategorized
HALAL Studios, the newly launched creative studio of HALAL Amsterdam, starts the year with a bang – a new campaign for leading Dutch eyewear brand Ace & Tate. ‘A Frame For Every Face’ is a multimedia campaign, with the film components directed by one of HALAL’s most exciting emerging directors Camille Boumans, and photography by acclaimed Dutch photographer Nick van Tiem.
Jan
25
How Black//Brown and Brunner Are Illustrating the Impact of Diversity in Marketing
Posted in: UncategorizedBrands and agencies too often try to bake diversity into a marketing campaign toward the tail end of its creation instead of planning from the onset to create an inclusive campaign. For instance, brands will search for a diverse cast of influencers after a campaign is designed to fill a diversity quota instead of thinking…
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