The Christmas and New Year period is one of the most dangerous times of year for drunk driving collisions. But, problematically, risk perception of drunk driving has fallen among young male drivers over the past year. To combat this issue, the U.K.’s Department for Transport has brought back its long-running Think! road safety campaign with…
Twitter detailed the next steps it will take to provide expanded transparency about content moderation actions on its platform. Legal, policy and trust and safety lead Vijaya Gadde and head of site integrity Yoel Roth said in a blog post that the Twitter Moderation Research Consortium will debut early next year, bringing together a global…
This year promised a return to normalcy, but like many expectations for 2021, social marketing for commerce’s busiest days of the year was not out of the 2010’s playbook. Brands advertising around Black Friday and Cyber Monday had to spend more to reach the same customers in an inflationary environment, relied less on targeting in…
(TrendHunter.com) Ranging from moon-charged candles to positive affirmation lighters, this list of gift ideas for candles lovers is sure to delight fans of the wax illuminators.
One notable example is the demure…
A coalition of news outlets, which includes The New York Times, said the government’s proposed order to prevent Mr. Bannon from releasing documents to the public would violate the First Amendment.
Discovery+ says “there’s something for everyone” to stream on its platform.
Combs founded the fashion and lifestyle brand in 1998.
A Heineken traz ao Brasil o robô B.O.T (Beer Outdoor Transporter), sucesso nos Estados Unidos desde que foi lançado em junho deste ano. Desenvolvido para ser uma solução inovadora durante o verão, o robô é capaz de conduzir de forma autônoma um cooler com até 12 latas de cerveja. O B.O.T possibilita que os consumidores …
Leia Depois de sucesso nos EUA, robô-cooler da Heineken chega ao Brasil na íntegra no B9.
One in four women in Ireland who have been in a relationship have experienced domestic abuse. To help raise awareness of this issue, Allianz Ireland has launched a campaign as part of a new three year partnership with Women’s Aid, a national charity dedicated to making women safe from domestic abuse.
Nothing will ever match the courage and resilience of women living with domestic abuse, and the journey they’ve been on. Walking on eggshells every day, trying to keep themselves and their children safe. In reality, they’re jaw-droppingly brave. They’re resilient, resourceful and powerful. In fact, they are ‘The World’s Strongest Women’.
Meta is expanding access to its Facebook Protect extra security options for people most likely to be targeted by malicious hackers, such as government officials, human rights defenders and journalists. Head of security policy Nathaniel Gleicher said in a Newsroom post Thursday, “These people are at the center of critical communities for public debate. They…
I started interviewing people when I was 18 years old and a freshman at Franklin & Marshall College. One thing I know about myself—I have a journalist’s temperament, which I bring to the ad business, sometimes successfully. In this new collection of 18 interviews with 19 advertising professionals, there’s a series of successful moments where […]
The post Job Number One: Ask Good Questions and Take Good Notes appeared first on Adpulp.
The Recording Academy has made various changes to its list for the 64th awards, adding Linda Chorney, whose name appeared on an earlier version of the ballot, back to the competition.
Não deu nem uma semana que Jack Dorsey deixou o comando do Twitter e a outra empresa que ele ainda atua como CEO também vai passar por uma mudança grande – mas só de nome. Na última quarta-feira (1), a Square confirmou que será rebatizada de Block, de forma a contemplar melhor sua expansão para …
Leia De olho no mercado de criptomoedas, Square muda de nome para Block na íntegra no B9.
Children’s Hospital Foundation of Richmond, VA launches an integrated campaign today to celebrate children’s healthcare solutions made possible through philanthropic support for the ongoing development of the Wonder Tower, a stand-alone world-class inpatient facility devoted specifically to the healthcare needs of children. The Wonder Tower is the new home of the Children’s Hospital of Richmond at VCU. The spot was helmed by creative animation studio LOBO, directed by Isa Littger.
Volvo cars are universally known for their safety, innovation and comfort. Parents magazine named Volvo XC90 as one of the safest family cars of 2021.
When choosing a car, parents tend to prioritize reliability and safety for the youngest members of their family. Our target audience clearly appreciates this, and we saw an opportunity here; how could we make the launch campaign more appealing and emotionally engaging to the parents? Of course by portraying Volvo through the eyes of children.
The COVID-19 pandemic has had significant impact on the performing arts in this country. Canada’s largest professional theatre for young audiences, Young People’s Theatre (YPT), has partnered with Zulu Alpha Kilo and Meta to launch an innovative campaign using augmented reality (AR) technology to celebrate the positive impact theatre has on young people.
The “Star in AR” campaign allows Canadians to use an interactive augmented reality experience with the children in their lives to showcase the invaluable lessons that children learn through theatre experiences.
Returning for its second year, the Brandweek Sports Marketing Summit was held from November 15-18. For four days attendees heard from marketers and executives from the major sports leagues as well as current and former sports professionals as they discussed the sports landscape of the past year and what the future holds. The themes explored…
When Kate Huyett made the decision to leave business school early on in her career, the last role she expected her path to lead her to was CMO of apparel brand, Bombas. Huyett had always used her love of learning as her “north star” and trusted that having an MBA would land her exactly where…
Electric bike retailer VanMoof’s chief creative officer Pascal Duval has joined Amsterdam production company Halal to begin a new strategy and creative development arm within the business. Duval, who has also held the position of head of creative at ASOS, will become the creative director of Halal Studios, a new direct-to-client offer that aims to…
Looking to make inroads in its fan experience and community initiatives, Taco Bell has named Sean Tresvant global chief brand officer. In the role, Tresvant will spearhead worldwide marketing efforts that drive culture and initiate change. He will also work on strategic omnichannel initiatives and digital customer touch points while sharpening the Yum Brands company’s…
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