Peloton’s new ‘Sex and the City’ ad with Chris Noth has been removed from social channels following accusations of sexual assault against the actor.
Sensitive content warning: This article mentions sexual assault. Mr. Big, is in fact, dead–again. Peloton confirmed to Adweek that actor Chris Noth, who plays Mr. Big in the Sex and the City franchise, will no longer appear in the company’s much-talked about video ad following reports alleging that he sexually assaulted two women. “Every single…
One of the biggest blockers to the spread of electric vehicles around the world is the infrastructure required to keep them charged. Volvo Car Brazil has built about 1,000 chargers around Brazil, but as the “Volvo Recharge Hijack” campaign created in partnership with Grey Brazil shows, Volvo customers aren’t the only ones who benefit. A…
Meta is integrating Messenger into the Ray-Ban Stories smart glasses it introduced with EssilorLuxottica in September. CEO Mark Zuckerberg said in a Facebook post that Ray-Ban Stories users can now send messages, hear message readouts and make calls, all hands-free and all via Messenger. Voice commands also enable people to control volume and pause or…
The influential marketer described as a “guiding light” in the advertising world wished us a farewell last year as he stepped down from his storied, four-decade career concluding at Facebook as the global CMO. But his impact and personal work are far from over in terms of revolutionizing the industry. We couldn’t think of a…
The ongoing Covid-19 pandemic has hit the entertainment industry particularly hard, with shipping delays and show cancellations being just the tip of the iceberg when it comes to its impact on creators and crew. Yet, many artists have stepped up to these challenges with increased versatility, creating new experiences for fans. For the first time…
Steve Easterbrook, ex-CEO do McDonald’s, precisou devolver US$ 105 milhões em prêmios de ações e dinheiro para a empresa. A quantia foi definida no acordo de uma ação judicial que a rede de fast-food moveu contra o ex-chefe, considerando o que chamou de “má conduta, mentiras e esforços para impedir as investigações de suas ações”. …
Leia CEO demitido do McDonald’s devolve US$ 105 milhões à rede de fast food na íntegra no B9.
When Vox Media and Group Nine Media announced their merger on Monday, the benefits of scale to the newly formed Vox Media were clear: It would reach 115 million unduplicated visitors per month, immediately boosting its appeal to marketers and shoring up its first-party databank, multiple sources told Adweek. However, the consolidation did leave a…
With a degree in chemical engineering, Linda describes her path to CMO as a series of doors that opened to new opportunities. Her resume boasts research and brand roles at CPG giants like P&G, General Mills–not to mention two CMO roles prior to becoming CMO of Campbell Soup Company. Now, Lee is talking all about…
Meta is hoping white hat researchers turn their attention to data scraping, adding two areas of research along those lines to its Bug Bounty and Data Bounty programs. The company said in a Newsroom post that it has awarded more than $2.3 million to researchers this year, from more than 46 countries, and it has…
Peacock’s gritty The Fresh Prince of Bel-Air reboot, Bel-Air, has a release date. The NBCUniversal streaming service will debut the series on Feb. 13, the same day it airs the Super Bowl alongside sibling NBC. Top line The one-hour drama is a darker reimagining of the ’90s sitcom, which helped turn Will Smith into a…
Audio streaming platform Spotify said Thursday that it acquired Whooshkaa, a podcast technology platform based in Australia that gives brands, broadcasters, independent creators and publishers the means to distribute, host, monetize and track their on-demand audio efforts. Radio broadcasters in particular can tap a specialized tool from Whooshkaa to turn their existing audio content into…
With a year to go before California’s Privacy Rights Act (CPRA)–which aims to prevent businesses from sharing peoples’ data–comes into effect, big tech companies and their lobbyists are actively engaged in limiting the impact of the law. In the public comments released by the state regulatory body California Privacy Protection Agency (CPPA), tech giants like…
The settlement calls for McDonald’s to buy 13 restaurants owned by former pro baseball player Herb Washington, who sued the fast-food giant.
Neymar Jr. é o novo rosto de criação de conteúdo do Facebook Gaming. A Meta anunciou nesta quinta-feira (16) que o astro do Paris Saint-Germain fechou acordo com a empresa para realizar lives de jogos e campeonatos com exclusividade na plataforma de games do Facebook. Os trabalhos, de acordo com a empresa, já começam nesta …
Leia Neymar Jr. fecha contrato de exclusividade com a Meta para lives de games na íntegra no B9.
The sale to investment firm Nexus Capital Management includes R.W. Knudsen and TruRoots assets and trademarks.
The space is launched along with Mediahub’s Discord channel as a way to recruit talent and educate clients.
A marca adidas Originals já é consolidada quando se fala em moda e artigos esportivos. No entanto, agora, os novos projetos da empresa chegam também ao metaverso e ao mundo dos tokens não fungíveis. O grupo lança hoje (16) seu primeiro drop de NFTs vestíveis e produtos físicos chamado “Por Dentro do Metaverso”. Segundo comunicado …
Leia “Por Dentro do Metaverso”: Adidas e os desafios das marcas em chegar ao metaverso na íntegra no B9.
When it comes to global crises, many take to social media to express support, sadness or even outrage. In a new campaign, the International Committee of the Red Cross (ICRC) is reminding people that we can put value behind those reactions on social media. The ICRC, a humanitarian organization based in Geneva, and agency Wunderman…
The brand is the latest to enter the metaverse.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
