Hasta La Creative!

Para celebrar o Halloween deste ano, o Burger King de Porto Rico criou uma mini versão do Whopper Jr, que já é uma “versão reduzida” do Whopper. A ideia da rede de fast-food é entregar aos clientes o mini burgers, embrulhados como bombons, no lugar dos tradicionais doces da temporada. Em comunicado, Daniel Pérez, vice-presidente …

Leia Em Porto Rico, Burger King cria mini Whopper Jr. para entregar no lugar dos doces de Halloween na íntegra no B9.

“If you are serious about climate change and climate change innovation, there is no better place to be present in the world than at the biggest environmental conference of the century,” explains Hitachi Europe’s group public affairs officer Hans Daems, who is also the company’s chair of the board of CSR in the region too….

Though trick-or-treaters have barely had time to sort through their Halloween candy stashes, Target isn’t wasting any time rolling out its holiday messaging. Today the value-oriented department store banner unveiled a 30-second hero spot, along with a bevy of other assets that celebrate diversity, equity and inclusion. This latest creative effort is part of a…

Four major advertising holding companies and thousands of smaller shops around the world are awaiting their fate as part of the Coca-Cola Company’s global marketing and media review. The potential impact of the outcome, which should be announced within the next couple weeks, could completely change the industry landscape due to the size of the…

In early 2020, as we realized the Covid-19 pandemic and its colossal impact would not be short-lived, it was natural to wonder how our world of media, advertising and brand would be impacted. Naturally, many initial conversations centered around canceled launches and events or delayed content partnerships and campaigns. As the initial dust settled, the…

What comes up must go down. When Covid-19 hit, publishers of all stripes saw historic traffic highs translate to historic subscription highs. Not all of them could be kept. The New York Times CEO Meredith Kopit Levien, Adweek’s Publishing Executive of the Year, explains that, after a year of historical subscription growth, some churn is…

In every company, there is the face of the organization and there are those who keep the body and brain operating smoothly and efficiently. Our annual Adweek 50 honors those behind-the-scenes luminaries in marketing, media and tech, offering them much-deserved recognition on their paths toward becoming household names. This year’s honorees brought their organizations safely…

The outbreak of the pandemic in 2020 rippled across the globe as all communal spaces were shuttered in response to the worldwide public health crisis. Everything from school and work to doctor visits and spin classes went virtual. The steady but gradual ecommerce growth gave way to a 10-year acceleration in just three months, changing…

Journalists and tech executives seem to be fighting each other to a draw in a battle that has no end in sight.