Sep
01
Facebook's ad 'bug' is latest issue for advertisers under Apple's privacy rules
Posted in: UncategorizedFacebook reported faulty metrics to brands as it adjusts to new privacy controls in the industry.
Sep
01
From Elite to Street: How the USTA Is Making Tennis More Accessible
Posted in: UncategorizedIt’s hard to see yourself in the culture of a sport if you’re observing it from behind a fence. Tennis knows it has an image problem in the United States: that it’s viewed as a cloistered refuge of the wealthy. Its largest domestic event, the U.S. Open, counts American Express, JPMorgan Chase, Emirates Airlines, Rolex,…
Sep
01
What Marketers Should Consider as They Gear Up for the Holiday Season
Posted in: UncategorizedEditor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Roku’s Kristina Shepard thinks ahead to another challenging holiday season. Below, in her own words, she interprets the data on the role of streaming and its unique advantage for marketers….
Sep
01
These $100 Lunchables at FAO Schwarz Are ‘The Toy You Can Eat’
Posted in: UncategorizedJust days after department store Macy’s and on-again, off-again toy retailer Toys “R” Us announced they are teaming up for a new toy experience, there’s a new contender in the experiential toy space: Lunchables and venerable toy retailer FAO Schwarz. The Oscar Mayer brand, which was released nationwide in 1989, is leaning hard into its…
Sep
01
Instagram Kicks Off 10+ Days of Live Shopping
Posted in: UncategorizedLivestreaming platform Instagram Live is accelerating its promotion of live shopping as a vehicle to reach consumers with a three-week event in September curiously named 10+ Days of Live Shopping. Featuring brands in fashion (Outdoor Voices), beauty (Aveda), sports (Hologear) and lifestyle (Peloton), the event will include goods from the likes of Selena Gomez’s Rare…
Sep
01
Now on Spotify: Magically Delicious Sugar-Coated Grooves
Posted in: UncategorizedGeneral Mills-owned cereal brand Lucky Charms is in the entertainment business. I’m happy to see the packaged goods brand recognize it and act on it. According to The Drum, Lucky the Leprechaun has dropped his debut album, “Magically Delicious,” which is now available across all major streaming platforms but promoted exclusively on Spotify. The album […]
The post Now on Spotify: Magically Delicious Sugar-Coated Grooves appeared first on Adpulp.
Sep
01
Intuit in talks to buy Mailchimp for more than $10 billion
Posted in: UncategorizedAnother buyer could also emerge for the company—and others are interested.
Sep
01
How Brand Destinations Are Intoxicating the Drinks Industry
Posted in: UncategorizedFinding ways to grow and innovate during a global health crisis is no easy task. But despite 18 months of social restrictions and limited access to pubs, bars, live music venues and nightclubs, the drinks sector has seen enormous growth in many areas. As people’s lifestyles significantly changed as a result of the pandemic, many…
Sep
01
These Adult Lunchboxes Were Made for Stressed-Out Parents
Posted in: UncategorizedParents searching for advice on how to deal with back-to-school stress in 2021’s entrenched pandemic will uniformly find this tip: Increase your self-care. The brand stewards at Stonyfield organic yogurt have apparently read those reports, too. And they created a program specifically geared to adults who are readjusting their kids to in-person learning while juggling…
Sep
01
Understanding Why TikTok Appeals to Young People Is Key to Brands Reaching Them
Posted in: UncategorizedIt’s no secret that young people gravitate to the newest things, the latest trends and the hottest styles as they grow and establish their individual identities. For many teens and college-age students right now, social media newcomer TikTok stands out as the preferred conduit for watching, creating and sharing short videos. A lot of times…
Sep
01
Jägermeister and Post Malone Want to Keep the Party Going in Lively #SaveTheNight Ad
Posted in: UncategorizedFor a short moment, the country appeared to be turning a corner after a 14-month lockdown. Vaccination rates were rising, the traveling industry was gaining momentum and more than a few brands were gearing up for an eventful summer rife with beachside parties and packed bars. But an unpredictable Delta variant and a significant resurgence…
Sep
01
A Guide to Content Syndication
Posted in: Uncategorized
There are some big reasons to think about syndicating your content. Above all, syndicating is a great way to expand your reach. If you want to get your creative content in front of as many people as possible, syndication is a great way to achieve your goals.
Syndication can also be an excellent way to make more money. Art matters more than the dollars and cents, but boosting your revenue can help you invest more time and resources into your art, which benefits both you and your audience.
Like great art, there’s no one-size-fits-all model for syndication. The simple flowchart design of this infographic from CopyPress can help you decide how to syndicate content without compromising your vision. It also suggests several leading free and paid syndication outlets that you could approach.
Sep
01
Dois anos depois da aquisição dos direitos, “Seinfeld” enfim ganha data para chegar na Netflix
Posted in: Uncategorized
Foi no dia 16 de setembro de 2019 que a Netflix surpreendeu o mundo e anunciou a aquisição dos direitos globais de exibição de “Seinfeld”, uma das sitcoms mais famosas da TV estadunidense. Mas se na época a notícia agitou a então nascente guerra dos streamings e levou a desdobramentos como a HBO Max garantindo …
Leia Dois anos depois da aquisição dos direitos, “Seinfeld” enfim ganha data para chegar na Netflix na íntegra no B9.
Sep
01
Parceria do Spotify com Delta Airlines leva podcasts e playlists para voos
Posted in: Uncategorized
O Spotify, o maior serviço de streaming de áudio da atualidade, fechou uma parceria com a Delta Airlines para levar algumas de suas playlists mais populares e podcasst para a seção de entretenimento dos vôos da companhia aérea. Ao todo, serão 42 séries de podcasts escolhidas pela empresa, que estarão disponíveis nas telas de entretenimento …
Leia Parceria do Spotify com Delta Airlines leva podcasts e playlists para voos na íntegra no B9.
Sep
01
Após acidente, veículo elétrico e autônomo da Toyota volta a ser usado nas Paralimpíadas
Posted in: Uncategorized
O veículo autônomo e elétrico da Toyota, o e-Palette, está de volta às atividades durante as Paralimpíadas. O veículo havia parado de circular após um acidente com um atleta. Agora, o e-Palette voltou a circular no Japão durante as Paralimpíadas, com algumas pequenas mudanças para tornar o veículo mais seguro. Para viabilizar o retorno do …
Leia Após acidente, veículo elétrico e autônomo da Toyota volta a ser usado nas Paralimpíadas na íntegra no B9.
Sep
01
Instagram lança campanha para ajudar jovens a terem mais controle da experiência na plataforma
Posted in: Uncategorized
Em julho, o Instagram anunciou algumas mudanças para aumentar a segurança dos jovens na plataforma. Para reforçar os novos recursos disponíveis, a rede social lançou nesta semana no Brasil a campanha #DeBoaNoInsta, que busca ajudar os adolescentes a terem uma experiência mais segura, positiva e inclusiva na plataforma. A campanha conta com 5 personagens que …
Leia Instagram lança campanha para ajudar jovens a terem mais controle da experiência na plataforma na íntegra no B9.
Sep
01
Helena Bonham Carter’s Deadpan Humor Steals the Show in This Bank Ad
Posted in: UncategorizedEveryone has a different reaction to a celebrity run-in. Some might try to play it cool, while others might openly gawk or fawn over the star. In this story from British finance company Barclaycard, a restaurant owner seizes upon a chance meeting with British actress Helena Bonham Carter as the perfect opportunity to demonstrate his…
Sep
01
Turner Classic Movies Unveils Brand Refresh, New Tagline to Reframe Its Focus on Film
Posted in: UncategorizedTurner Classic Movies rolled out its first brand refresh since 2014, unveiling the next chapter for the WarnerMedia-owned cable network. The brand teamed up with Sibling Rivalry to develop the new tagline “Where Then Meets Now,” designed to reframe the conversation around 20th century films for the 21st century. “Everything old is new and classic…
Sep
01
Hyundai enters the metaverse to connect with Gen Z
Posted in: UncategorizedCar maker’s Roblox game allows users to test drive cars virtually.
Sep
01
Respondendo a comentário homofóbico, Ford cria Ranger Raptor “muito gay” em dourado e arco-íris
Posted in: Uncategorized
A Ford Alemanha apresentou uma nova cor para a sua tradicional picape Ranger Raptor. Chamada Performance Blue, a cor foi elogiada pelos consumidores, mas um comentário homofóbico feito no Instagram chamou a atenção da empresa, dizendo que a nova cor da montadora era “muito gay”. Em resposta ao troll, a Ford criou uma versão da …
Leia Respondendo a comentário homofóbico, Ford cria Ranger Raptor “muito gay” em dourado e arco-íris na íntegra no B9.
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