Sep
08
B-Reel Signs Swedish Director Stina Lütz
Posted in: Uncategorized
announcement
B-Reel is thrilled to welcome Swedish filmmaker Stina Lütz to their talented roster for U.S.
Sep
08
WhatsApp Extends Option to Import Chat History Between Operating Systems
Posted in: UncategorizedWhatsApp users with Samsung devices running Android 10 or higher can now import their chat history from iOS devices to Android. The Facebook-owned messaging application debuted the feature at Samsung’s Galaxy Unpacked 2021 event last month, starting on Samsung Galaxy foldable models. The process requires a USB-C to Lightning cable, and more information can be…
Sep
08
ABBA are back. Agnetha, Björn, Benny and Anni-Frid return with ABBA VOYAGE
Posted in: Uncategorized
Sep
08
This grocery gaming controller for No Frills Aisles of Glory is bananas. Literally.
Posted in: Uncategorized
adland exclusive
From the discount grocery store that brought you the grocery shopping video game no one asked for, comes the grocery gaming controller no one asked fo
Sep
08
Carabiner-Style Dog Leashes – The GPCA X Clip PRO is Durable and Suited for Any Breed (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The GPCA X Clip PRO is a compact, durable and minimalist accessory for dog owners in search of a way to keep their furry friend with them on their hikes or walks without the need for larger…
Sep
08
Discreetly Designed Household Items – The Hidden Collection is a Series of Three Household Objects (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Hidden Collection is a series of redesigned household items created by SEUNGHO Studio. The studio decided to uplift everyday objects by revamping the products with discreet makeovers without…
Sep
08
Molson Coors’ Secrets to Successful Sports Fantasy Gaming Partnerships
Posted in: UncategorizedThe online daily fantasy sports gaming market is expected to be worth $40 billion by 2033–presenting a tremendous opportunity for brands. As more states legalize daily fantasy sports betting and it becomes more prevalent on digital platforms, how can brands navigate new collaborations and deliver optimal experiences for their audience? Brad Feinberg, vice president of…
Sep
08
Bloomberg Media Hires Colm Murphy as Global Head of Strategy
Posted in: UncategorizedBloomberg Media announced in an internal memo this morning that it has hired Colm Murphy as its new global head of strategy, a role that takes effect next Monday. Murphy comes to Bloomberg Media from The&Partnership and its sister media agency, m/SIX, where he served as chief strategy officer. He is filling a position that…
Sep
08
AB InBev Names Benoit Garbe New US CMO
Posted in: UncategorizedAnheuser-Busch InBev is moving chief strategy officer Benoit Garbe into the CMO’s office at a time when everything from the company’s portfolio to its C-suite is in flux. Benoit succeeds current CMO Marcel Marcondes. After four years in the CMO role, Marcondes was credited with growing AB InBev’s Michelob Ultra to No. 2 in the…
Sep
08
AB InBev’s Pony Malta Introduces Colombia’s First Women’s Professional Esports Team
Posted in: UncategorizedThough women make up roughly half of the gamers in Latin America, only 3% of professional gamers are women. Gender inequality in pro eSports is an ongoing conversation and based on the increase of gaming advertising and events geared towards girls and women, brands are beginning to take notice. In a market that relies on…
Sep
08
Creating a Winning Brand Presence in the Metaverse: Insights From Vans and Roblox
Posted in: UncategorizedMillions of people enter the metaverse daily for a wide range of reasons, from socializing to learning, shopping, entertainment and even to experience new destinations. For brands, the metaverse offers a prime opportunity to connect and engage with fans globally, grow their audiences, and test products, campaigns and initiatives, while pushing the boundaries of creativity…
Sep
08
The Future of Gaming Starts With 5G. Here’s Why
Posted in: UncategorizedThe number of global gamers reached 2.7 billion in 2020 as the global pandemic–and the arrival of 5G–contributed to the surge of players. 5G is poised to be a literal game-changer for the mobile gaming industry, and it’s already started to create new opportunities for both developers and advertisers. Yvette Martinez-Rea, vice president of partnerships…
Sep
08
Instagram Begins Asking Users to Share Their Birthdays
Posted in: UncategorizedInstagram said last week that it will begin asking users who have not already shared their birthdays with the platform to do so, in an attempt to protect younger people. Vice president of youth products Pavni Diwanji said in a blog post last week that Instagram will use the information to create new safety features…
Sep
07
It Will Be ‘The End’ for LinkedIn Stories Sept. 30
Posted in: UncategorizedTwitter recently found that not all that glitters in the stories format is gold, shutting down its Fleets feature Aug. 3, and professional network LinkedIn came to a similar conclusion last week, revealing that LinkedIn Stories will be history as of Sept. 30. LinkedIn introduced Stories for its members in September 2020, as part of…
Sep
07
Verification Process Tweaked for Facebook, Instagram
Posted in: UncategorizedFacebook revisited the verification process for both the flagship social network and Instagram, and the company found that there was some confusion among people about the purpose of verification, how accounts get verified and whether verification affects how those accounts are treated on both platforms. The social network said in a blog post last week…
Sep
07
Gap Skips Models, Putting Fall Styles on Change-Makers
Posted in: UncategorizedIn its fall campaign, Gap is spotlighting change-making individuals by highlighting their stories in a series of video portraits. The creative effort stars a wide-ranging cast in terms of both background and professions, from Oscar-winning filmmaker Chlo? Zhao to space enthusiast Alyssa Carson, a student who hopes to one day visit Mars. The assets will…
Sep
07
Dentsu International UK and Ireland CEO Euan Jarvie to Join Data Analytics Firm IRI
Posted in: UncategorizedEuan Jarvie, chief executive of Dentsu International U.K. and Ireland is leaving the business to lead analytics company IRI across EMEA. Jarvie, who joined Dentsu’s media agency Carat in 2015 as the executive director of global clients before being promoted to lead the network across U.K and Ireland in 2019, had previously held leadership positions…
Sep
07
Clubhouse Introduces Spatial Audio
Posted in: UncategorizedSocial audio application Clubhouse introduced spatial audio technology last week. The feature works by assigning a specific spatial position to each speaker in a room, evenly distributing speakers for maximum intelligibility. It then applies a HRTF (head-related transfer function) and additional audio processing for each incoming audio stream in order to make the audio for…
Sep
07
Road to Brandweek: How Campbell Snacks Plans to Evolve With Its Customers
Posted in: UncategorizedMore time at home during the pandemic has led to more munching. Last year, Americans snacked between meals 530 times per capita, up from 505 in 2015, according to figures from market research firm NPD Group. This shift in behavior has meant more business for Campbell Soup Company’s snacks division, which includes brands such as…
Sep
07
Yahoo Brand In the Know Launches a New Style Vertical Focused on Shoppable Commerce
Posted in: UncategorizedThis morning In the Know, a Yahoo title geared toward Gen Z and millennial audiences, announced the debut of its third section, In the Know Shopping, a fashion and beauty vertical that will feature original shoppable content. In the Know, which Yahoo launched in 2017 as a social video experiment and expanded into a publisher…
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