One year after the explosion that rocked Beirut on Aug. 4, 2020, there are still no answers about who is responsible for one of the biggest non-nuclear blasts in history. Lebanese television station MTV is demanding justice from officials through its “#WeAreUnbreakable” campaign, created by TBWARAAD. The work portrays the victims of the blast in…
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Intermark Group’s Jake McKenzie shares the psychology behind memorable marketing. Below, in his own words, the marketing firm’s CEO defines five techniques for making a lasting impression. If you knew…
It was a lengthy (and complicated) road to independence for Victoria’s Secret, but this week it became official when Victoria’s Secret shares began trading on the New York Stock Exchange under the ticker symbol VSCO. Investors celebrated the brand’s move, bidding up its share price nearly 27% to $58.23 for a market cap of about…
When Facebook introduced its Ad Library in May 2018, it heralded the archive of political ads and political issue content run by advertisers as a new era of transparency, making information public such as the campaign budget associated with the ad and how many people saw it, as well as their ages, locations and genders….
A Mattel divulgou uma nova coleção de bonecas Barbie, que presta homenagem às cientistas que atuaram de forma decisiva no combate à Covid-19. São 6 bonecas, cada uma delas fazendo referências a uma profissional, incluindo a biomédica brasileira Jaqueline Góes de Jesus, que fez parte da equipe responsável pelo sequenciamento genético do novo coronavírus logo …
Leia Barbie lança bonecas inspiradas em cientistas que atuaram no combate à Covid-19, incluindo biomédica brasileira na íntegra no B9.
The only sure bet about the 2020 Summer Olympics in Tokyo is uncertainty about what happens next. Normally, brands would plan for many years and months to build out their highly visible and expensive sponsorship deals and they could count with fair expectation the steps of the process and the results. This year, the process…
Reddit began rolling out some new ways for Redditors to help reduce spam on its platform. Android and iOS users can now mark invites as spam, ignore them, accept them or block them via quick action menus accessible by sliding left on each invite. And on the web, invite screens will provide the option of…
With the slowing of the Covid-19 pandemic in the U.K., hotels in London are taking bookings again, but they probably didn’t see any competition coming from one of the world’s biggest fast-food brands. Maybe it’s an egg-celent development we all could have predicted in retrospect. In 2019, Yum! Brands scored huge marketing success with its…
Some would say the perfect job doesn’t exist, but Doritos is putting that adage to the test with its quest to find an official taste tester for its classic Nacho Cheese chips. Doritos is seeking its first-ever Flavor Confirmer, whose job will be to taste a chip per day to make sure its well-known cheesy…
Amid reports that AT&T is seeking a buyer for Xandr, the ad-tech unit continues its product rollout as the telco giant separately presses forward with its spin-off of WarnerMedia. Top line Xandr has lifted the lid on Monetize TV, a tool that lets advanced TV providers sell ad space at scale by providing advertisers with…
The New York Times is edging closer to its goal of 10 million subscribers by 2025, according to its second-quarter earnings call. But while it drew in its lowest quarterly increase in subscriber numbers, there’s a silver lining since its overall subscriber revenue is growing. While 8 million subscribers is an emotional number, it only…
A suit filed by two companies alleges Google cut off innovation and competition through a pact with Facebook.
O Nubank anunciou a aquisição da Juntos Global, empresa americana fundada em 2010 e que atua como uma plataforma que cria conversas proativas automatizadas e personalizadas entre bancos e seus clientes. Com o acordo, os talentos das áreas de tecnologia, conteúdo e design da Juntos Global passam a integrar imediatamente o time do Nubank, colaboranndo para …
Leia Nubank anuncia aquisição da plataforma Juntos Global na íntegra no B9.
A Netflix divulgou nesta quarta (4) o primeiro trailer de “Kate”, novo filme de ação do serviço de streaming que marca o retorno de Mary Elizabeth Winstead ao gênero. E a promessa é de botar a atriz em todo tipo de situação de briga, dado que a prévia promete uma corrida contra o tempo e …
Leia Mary Elizabeth Winstead está em corrida contra o tempo no trailer de “Kate”, da Netflix na íntegra no B9.
General Mills-owned yogurt brand Yoplait has begun to leverage its sponsorship of the British Olympics team through YouTube Shorts, the video platform’s intended rival to TikTok. The campaign has been created by Digital Voices, with the aim of creating a YouTube Shorts Channel. The “Moments of Gold” campaign features members of Team GB, including Britain’s…
Carolyn Everson is the new president of Instacart. On June 9, Everson left her position as Facebook’s global ads head. After abruptly announcing her departure and maintaining a low profile throughout the summer, two questions have remained: Who will permanently fill her shoes after 10 years at Facebook? And what will the executive who helped…
WhatsApp released a sticker pack inspired by musician Billie Eilish’s new album, Happier Than Ever. Our guide will show you how to download this sticker pack and use these stickers in your WhatsApp chats. Note: These screenshots were captured in the WhatsApp application on iOS. Step 1: In a WhatsApp conversation, tap the stickers icon…
You’ll know someone it’s happened to. A colleague who is brilliant, but quiet. Who might work on key clients, but doesn’t have personal friends there. A person who might not look or sound like a standard manager, so they’re not promoted-or at least, not for a long time. Hierarchies serve some people’s interests and leave…
With so many hard seltzers on the market now, Corona’s key ingredient for standing out is all in the name. The brand has launched its latest hard seltzer, Corona Hard Seltzer Limonada, which is inspired by Mexican limonada recipes and made with real lemon and lime juice. To introduce the drink, it gave customers a…
Snickers, BBDO New York and The Hive, Snickers parent Mars Wrigley’s social media and digital content studio ,couldn’t pass up the opportunity presented by Aug. 3 being both Grab Some Nuts Day and the final day for Twitter’s Fleets disappearing tweets feature. They set out to make Snickers the last brand to use Fleets before…
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