Snickers Closes Out Twitter Fleets With a Grab Some Nuts Day Stunt

Snickers, BBDO New York and The Hive, Snickers parent Mars Wrigley’s social media and digital content studio ,couldn’t pass up the opportunity presented by Aug. 3 being both Grab Some Nuts Day and the final day for Twitter’s Fleets disappearing tweets feature. They set out to make Snickers the last brand to use Fleets before…

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