Hasta La Creative!

Beyond Meat, diving further into plant-based poultry after hits and flops in the category, announced this week that it will supply faux chicken tenders to 400 indie restaurants around the country. The new product arrives as mom-and-pop eateries continue to reopen after pandemic-related shutdowns. It also coincides, fortuitously, with a chicken shortage that’s caused prices…

BMW takes luxury sales crown lead, Travis Scott backs a cannabis brand—and the Olympics had a tough week.

For years, certain media channels have been designated to different communication strategies. Some channels were considered better at driving brand awareness while others were better at closing a sale. However, due to improvements in measurement, technology and data, the upper and lower parts of the funnel have merged. Now, channels that were considered only for…

Messenger From Facebook and Instagram already have their platforms prepared for the July 16 premiere of Warner Bros. feature film Space Jam: A New Legacy. Users of both applications can add a Bugs Bunny-inspired chat theme that features a silhouette of the iconic Looney Tunes character showcasing his basketball prowess. It can be activated by…

Online grocery sales saw huge spikes during the pandemic as consumers looked to cut out potential exposure points to Covid-19, accelerating adoption of some pre-pandemic ecommerce innovations. As we move out of the pandemic economy and more people shop in stores, innovation in delivery of food and essentials marches on–and in some cases, that means…

The synergy was almost too good when Data Robot’s Chief AI Evangelist Ben Taylor and BEN Group’s CEO Ricky Ray Butler gathered for their joint Social Media Week session, “Is Automation Possible in Influencer Marketing?” Taylor identifies as a technologist who pivoted to the world of marketing, while noting that Butler’s experience in that field…

Since late 2018, the private equity firm North Equity has been on a buying spree, methodically acquiring more than a dozen distressed publications in an attempt to build a lucrative media empire by investing in promising, if downtrodden properties. This week, the budding conglomerate added another publisher to its stable, the formerly defunct Mel Magazine,…

The company launched the site in January 2020 to deliver news outside the confines of ‘rankings.’

Coca-Cola spent hundreds of millions of dollars sponsoring Euro 2020. It spent years preparing for one of the world’s most watched soccer tournaments after the Summer Olympics and FIFA World Cup. Coke’s iconic logo sat among European soccer’s brightest stars; it even had bottles of its flagship cola on the postgame podium. Then, the unexpected…

Direct-to-consumer juggernaut Harry’s Inc. has ambitions to create a family of next-generation CPG brands. That’s because the budding conglomerate doesn’t want the capabilities it developed while scaling Harry’s to go to waste, and instead utilize those to build new product lines that will disrupt other CPG categories, according to Tehmina Haider, vp and head of…