Another day, another epic fail from a brand putting on the diversity mantle or shouting about social distancing. Ads keep missing the goalposts on the climate emergency, diversity, ocean plastic–pick a theme. Behind every misstep is bad advice, lack of understanding or someone who didn’t listen. The majority of a company’s value is inevitably tied…
In just over a year, sisters Charli and Dixie D’Amelio have become two of the most talked-about names in social media, thanks to their explosive popularity on TikTok. Beloved by Gen Z, the social media platform boasts 800 million active daily users worldwide, according to DataReportal’s Digital 2020 report. Charli, 16 and a trained dancer,…
While TikTok is establishing itself–it counts 43.7 million monthly unique visitors in the U.S., according to Comscore, and introduced a self-serve ad platform in July–it faces a potential regulatory nightmare. Already booted from its top market in India over concerns of user privacy and data sharing with the Chinese government, TikTok parent company ByteDance has…
Stay clean, stay safe, and most importantly of all stay informed! Our understanding of this pandemic changes every day, so keep up to date with good quality information.
This is our opportunity to start over – more humble, mindful, braver and better than we’ve ever been.
Shockingly, some 630,000 Australians cannot read this sentence. It’s because an alarming number of Australians have below-proficiency literacy levels; a consequence of the way our education system has progressively been structured to privilege the haves and abandon the have-nots. This sequence of films draws attention to the problem by way of a brutally simple demonstration.
Refreshing The Nation is a love letter to the great British summer, featuring one of the UK’s most exciting bands, The Snuts.
Filmed in May during lockdown, ‘Bat Sh*t’ gives a voice to some of the animal species who have fallen victim to human behaviour over the years including pangolins, rats, pigs, birds, rabbits and of course bats.
Winifred Frick, chief scientist at Bat Conservation International, said: “The ‘Bat Sh*t’ video gets at the truth of why scapegoating wildlife is part of the problem not the solution of protecting people and the planet. The short mockumentary provides a much-needed laugh alongside a good dose of science-based reality that we’re to blame for this pandemic, not the bats.”
Fallon and Cooper Tires created a new spokesman for the company. His name is Uncle Cooper, and Uncle Cooper knows a lot about tires. There are several explanatory videos like the one above in this campaign. Uncle Cooper was inspired by consumer research which revealed that consumers lack confidence in their tire buying decisions. Drivers […]
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