Hasta La Creative!

The Atlantic invites audiences to question their assumptions in a riveting short film starring an actor known for the nuanced complexity of the characters he portrayed. Directed by David Shane for Wieden + Kennedy New York.

Sustainability has been a global concern, and Malaysia is a multiracial country. As one of the Malaysia’s leading company, Sime Darby Property wants to unify all by proposing a new tagline – Together we create, we sustain. To go along with the Lunar new year campaign, we replace some words with oriental feeling that commonly seen in Chinese materials, like blossom, and flourish. The whole campaign revolves around sustainability, in making design reusable, materials are recyclable, reducing waste, and thrive in marketing efficiency.

Due to alcohol consumption, car accidents have risen during Carnaval in Rio de Janeiro, Brazil, such as the need for blood transfusions. Antarctica is a beer best known in Brazil as BOA. Three letters that also represent all the blood types. So we created a pop-up blood donation center where in exchange, the volunteers received a free transport pass for the last 7 days of fun.

The ad uses historical references and contemporary stories to highlight the bias experienced by Black men in America. The film helps to build empathy, change perspectives, prompt personal introspection, and bring people together for conversation. Produced by Saturday Morning with Anthony Mandler and Malik Sayeed, the film is used as an educational tool at institutions across the country. A discussion guide and background on the inspiration for the film can be found at www.talkaboutbias.com

With Tokyo 2020 now postponed until 2021, the IPC wanted to find another way to continue the momentum and keep the spotlight on Para athletes. The answer was to look forward to the greatness coming next year, but with a twist – showing it from the perspective of David Brown, the fastest fully blind sprinter in the world, running 100 metres in under 11 seconds, and a competitor at the London 2012 and Rio 2016 Paralympics.

For 17 seconds, we experience the world as David did during the men’s 100 metres T11 final in Rio – the sounds of the crowd, in-race commentary from Jerome Avery, David’s guide runner, as well as David’s feelings. The whole time, the screen is almost totally black, to give viewers an idea of the extent of vision impairment experienced by T11 competitors.

The image of the snow angel is a metaphor for a fulfilling childhood. Children with disabilities also want to enjoy life, which comes through in little things like making a snow angel.

At a time when French attitudes towards consumption are changing, the traditional model of the mass retail sector is losing market share every year. It’s within this context that ALDI has committed to a different model revealed in its brand platform last January: “The Place of the new consumer”.

A brand platform that embodies ALDI’s new consumption model: small, more responsible, more local, qualitative and price oriented. To promote ALDI’s commitment to no variation of price from one ALDI to another, ALDI displayed the prices of its summer products on billboards posted in the four corners of France, but… not in the right place! Thus, the price of the vanilla-chocolate cone on the billboard posted in Nice was valid at ALDI Nantes, on the other side of France, and vice versa.

The French took to Twitter posting photos of the ALDI geographically misplaced billboards believing that the advertising team did a big mistake: “Why is there an ALDI product price offer advertised for Lille but displayed in Bordeaux?”

All you had to do was read the dubbing strip on the billboard carefully to see that the error was not really a mistake. A simple campaign that plays with consumers and helps them become aware of the misguidance still being shown by some major players in mass distribution.