Mars Wrigley Is Already Signed on for Super Bowl 2021, Despite Uncertainty

Despite the uncertainty surrounding sports of any kind, Mars Wrigley confirmed to Adweek today that it’s buying an ad slot during Super Bowl LV. Between cancellations due to the Covid-19 pandemic and strikes across the WNBA, NBA, NFL, MLS and MLB following the police shooting of Jacob Blake in Wisconsin on Sunday, it’s hard–in this…

Amazon lança wearable fitness que usa inteligência artificial para avaliar o corpo

A Amazon anunciou um novo wearable para o mercado fitness, o Halo, que usa inteligência artificial para escanear o corpo do indivíduo e avaliar sua gordura corporal. A assinatura mensal permite aos usuários acesso a um aplicativo Halo e também a um rastreador de atividade simples. Já a Halo Band é uma pulseira sem tela …

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Com “QR Car”, Peugeot promove a chegada do futurístico Peugeot 208 no Brasil

Criada pela BETC/Havas, a mais recente ação da Peugeout batizada de “QR Car” desperta a curiosidade dos brasileiros em várias cidades do país com dezenas de carros, totalmente envelopados por QR Codes, espalhados pelas ruas. A ação marca o lançamento do futurístico Peugeot 208 no Brasil, novo modelo da montadora que conta com uma versão elétrica. A partir …

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Bon Appétit names Dawn Davis, celebrated Simon & Schuster exec, new editor-in-chief

The storied culinary media brand lands a, well, seasoned publishing pro at a critical juncture.

 

Walmart Joining Microsoft in TikTok Bid

The retail giant said it was teaming up with Microsoft, which has been negotiating for weeks to buy the popular Chinese-owned video app.

Bon Appétit’s Next Editor in Chief Is a Book-World Star

Dawn Davis, who will become one of the few Black top editors in Condé Nast’s history, will oversee a brand where many workers have complained of discrimination.

ABC Sets Fall Premieres for Unscripted Lineup With Scripted Series to Come at a Later Date

ABC’s fall schedule is beginning to take shape. The network today announced the premiere dates of its unscripted shows, which will roll out through September and October. Scripted shows have yet to announce premiere dates. The Bachelorette, one of ABC’s most popular reality dating series, is coming back to the network for its 16th season…

Walmart negocia parceria com a Microsoft para compra do TikTok

As negociações em torno da compra das operações do TikTok nos Estados Unidos segue envolvendo empresas de todos os tamanhos, então faz sentido que num cenário tão ilógico os nomes mais aleatórios acabam se interessando na briga. O mais novo a entrar na sala é o Walmart, que nesta quinta (27) confirmou conversas com a …

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Gravity Blanket Has a New Weighted Robe to Help You Cope With 2020

Key Insights: The brand is offering weighted therapy in apparel form, which caters to pandemic-era lounging. The $4.5 trillion wellness market is expected to grow as consumers grapple with stress and anxiety indefinitely. Remember hugs? That’s the premise of a new weighted robe from the makers of Gravity Blanket, which features a three-pound weight in…

Amazon’s First Fresh Grocery Store Officially Opens

Amazon’s first Fresh grocery store in Woodland Hills, Calif. is officially welcoming “a select group of invited customers” and will open to the rest of us “in the coming weeks.” Like traditional grocery stores, it offers produce, meat, seafood and prepared foods, along with national and local brands, as well as private label brands like…

IKEA lança linha de caixas que são ideais para você guardar seus LEGOs

Depois de um vazamento no mês passado, a IKEA e a LEGO enfim anunciaram nesta quinta-feira (27) o BYGGLEK, uma linha de unidades de armazenamento desenhada especialmente pela rede de varejo sueca para guardar de forma criativa os blocos de montar da fabricante dinamarquesa. O projeto é fruto de uma colaboração entre as duas empresas …

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Amazon jumps into the wellness tracking game with new fitness gadget

Amazon is jumping into the wellness tracking category with its own fitness gadget, posing a challenge to established players Apple and Fitbit.

WPP posts revenue declines for the second quarter and first half of 2020

The U.S. saw a decline of 9.6 percent in revenue less pass-through costs in the quarter.

AdLedger Consortium Is Building a Tool to Protect Bidstream Data

Digital advertising consortium AdLedger has a new open standard it hopes will solve some of programmatic’s ills. The nonprofit consortium has created what’s essentially an encrypted digital signature, called CryptoRTB, that can be inserted into bid requests. During a real-time ad auction, this would allow publishers to encrypt specific information, like a user’s IP address…

Old Navy’s Back-to-School Campaign Celebrates Inclusivity

Key Insight: The apparel retailer is “leaning into a broader definition of back-to-school,” extending the campaign into October. To kick off back-to-school shopping season, Old Navy has begun airing a new Lizzo-inspired television campaign touting age, body and gender inclusivity. “We love to play in pop culture with what we refer to as the ‘Old…

DTC Luggage Brand Away Is Marketing New Pet Carriers Directly to Furry Travelers

In time for International Dog Day on Wednesday, and after months of lonely homebound humans rushing to bring new pets into their lives during lockdown, direct-to-consumer (DTC) luggage brand Away has added a new, animal-centric item to its repertoire: a pet carrier. To promote the new product, Away’s marketing team worked to get inside the…

Design Lessons Businesses Can Learn from Hospital Signage in the Pandemic

Key Insights: Ensuring that patients can find their way to the right locations is vital during the pandemic. Businesses can learn about keeping information concise, clear and well-designed from hospital signage. Every business and organization that has remained open or reopened during the pandemic faces the challenge of creating a safe, comfortable and welcoming experience…

The Macallan’s First Virtual Experience Takes Fans Behind the Scenes of Whiskey Making

The Macallan scotch whiskey brand usually leverages experiential tactics to introduce new products to consumers, be it through immersive theater or mixed reality. With the Covid-19 pandemic limiting physical innovation, however, the U.K.-based alcoholic beverage brand was forced to get creative digitally for the public-facing launch of its newest edition. To celebrate its new double…

Netflix anuncia série live-action de “Resident Evil”

A Netflix anunciou na manhã desta quinta-feira (27) a produção de uma nova série inspirada em “Resident Evil”, icônica franquia de terror dos games que atualmente se encontra no oitavo capítulo e já ganhou uma série de seis filmes nos cinemas. Nas redes sociais oficiais, o serviço de streaming confirmou que a produção terá uma …

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Em parceria com rapper Nas, Pantone lança a cor “Ultra Black”

A Pantone anunciou uma parceria com o rapper Nas para o lançamento da cor “Ultra Black”, que também é o nome da nova música do artista. O lançamento acompanha produtos que incluem como camisetas e porta-copos. De acordo com Nas, “Ultra Black” também é uma homenagem à comunidade negra e à luta contínua por justiça …

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