From sending vans to the Hamptons, to personal shopping over FaceTime, premium retailers are trying to maintain an air of exclusivity amid social distancing.
The holding company says Goodwin’s social media comments do not meet its standard of conduct or align with its values.
A federal judge is expected to sign off on a $312 million deal for the prestigious newspaper company to Chatham Asset Management at a hearing Tuesday.
Toilet paper saw incredible sales in the early days of the pandemic when consumers rushed to stock up on the essential product, leading to a 58% increase in bathroom tissue sales year-over-year in March and April. At the same time, Kimberly-Clark, parent company of Cottonelle, was up 45% in profits, with its products selling out…
German automaker Audi has taken the rare step of publicly apologizing for an ad and pledging to investigate how the image was approved for sharing on the brand’s official Twitter feed. However, some fans on social media said critics were reading too much into the ad, which was accused of bringing to mind accidents involving…
Publicis Groupe has parted ways with Tom Goodwin, who was appointed head of futures and insight at the beginning of the year. The move follows backlash on Twitter last weekend after Goodwin shared some controversial takes about the coronavirus pandemic, including a clash with R/GA U.S. chief strategy officer Tom Morton. I find the total…
A dramatic legal tale centered on Walmart is coming to Netflix. Kings of America, a limited series, will follow the tale of three women who are each involved with Walmart around the time of an enormous class-action lawsuit against the big-box retailer, the streaming giant said today at the CTAM virtual press tour (which is…
O Google decidiu dar um fim às atividades do Google Play Music, o seu streaming de música. A notícia foi dada com detalhes pelo próprio Google, que começará desativando o Play Music para alguns usuários em setembro deste ano, até que encerrará completamente o app três meses depois, em dezembro. O processo começará revogando o …
O post Google vai encerrar o Play Music, seu streaming de música apareceu primeiro em B9.
Músico, produtor e ativista, Moby lançou um clipe forte e direto para “My Only Love”, faixa que está em seu mais recente álbum, “All Visible Objects“, lançado em maio. A animação aborda as consequências da destruição desenfreada da floresta amazônica, e foi criada pelo estúdio brasileiro Zombie, em parceria com a produtora BlinkInk, de Londres. O vídeo …
O post Em meio a debates sobre Amazônia, Moby mostra destruição da floresta e de povos indígenas em novo clipe apareceu primeiro em B9.
A pandemia do coronavírus obrigou os mais diversos mercados a se adaptarem para as novas demandas do mundo, e com a Sony não foi diferente. A empresa, porém, já tinha na venda digital dos jogos de PlayStation 4 uma grande fonte de lucro, já que o apego à mídia física decaiu consideravelmente na última década. …
O post Sony praticamente dobrou faturamento de jogos digitais do PS4 durante a pandemia apareceu primeiro em B9.
Ogilvy New York has two new creative leaders at the helm: Danilo Boer and Marcos Kotlhar. The pair join from BBDO New York, where they both served as executive creative directors. They take over responsibilities previously held by Leslie Sims, who served as Ogilvy’s U.S. chief creative officer until January. She was let go during…
The advertising industry is coming together to uphold regular digital practices in the face of major regulatory, web browser and mobile operating system changes just as government officials call for an investigation of ad-tech companies. The initiative, called the Partnership for Responsible Addressable Media, will develop new standards to advance and protect foundational digital ad…
A deal with the American tech giant would bring stability, but if it doesn’t happen, there are rivals waiting in the wings.
Even before Ben Witte concocted the beverage Recess, he created the brand for the CBD-infused drink. In fact, Witte did more than a few things outside his comfort zone, having never worked in the CPG business. “I didn’t know a single person who worked in beverage or CPG,” he tells Ian Wishingrad in this week’s…
Com o objetivo de divulgar a chegada da Heineken 0.0 no Brasil, e sugerir o consumo de cerveja em novas ocasiões do dia, Heineken e Rappi firmaram uma parceria para distribuir mais de 700 mil unidades de Heineken 0.0 nas cidades de São Paulo e Rio de Janeiro até o final de outubro. O primeiro …
O post Heineken e Rappi distribuem mais de 700 mil Heineken 0.0 para promover cerveja no Brasil apareceu primeiro em B9.
In a Kia ad that introduces the 2021 Telluride Nightfall Edition, an announcer says that “Navigating the rocky moments is part of the adventure.”
Google’s new policies take effect in September when political ad spend historically ramps up.
Watch the broadcast here on Friday, August 7—and join the conversation on Twitter, Periscope, Facebook and LinkedIn.
To successfully reach digital natives, brands have to be willing to take risks, think beyond creative norms and stand out from the crowd. Enter TikTok For Business, a new platform for brands and agencies who aren’t afraid to challenge the status quo—and have a little fun.
In this intimate conversation, Ad Age President and Publisher Josh Golden is joined by Katie Puris, managing director and global head of business at TikTok, to discuss how marketers can use TikTok For Business to tap into a highly engaged and influential audience in an authentic way that keeps their brand top-of-mind long after the ad experience ends.
Puris, who spent 20 years in leadership roles at Facebook, Google and BBDO, offers best practices on how brands can use the platform to connect and grow with TikTok’s vibrant community—and why it’s not nearly as intimidating as it sounds.
Is your brand ready to turn up the heat on digital storytelling?
A candid and custom conversation made possible by TikTok.
Did you know that you can customize the kinds of ads you see on Instagram? Specifically, you can tell the platform to show you fewer ads related to specific topics, such as politics. Our guide will show you how to see fewer alcohol ads on Instagram. Note: These screenshots were captured in the Instagram application…
The Covid-19 pandemic has decimated the live music industry, and with concerts and music festivals going virtual for the foreseeable future, Yeti is supporting those out of work with a musician-backed auction. The outdoor gear brand, known for its durable coolers and water bottles, has unveiled the One for the Roadies fundraiser for Crew Nation,…
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