Hasta La Creative!

On Monday night, Ford officially revealed its highly anticipated Bronco brand, consisting of three new vehicles, each capable of being taken off-road into the proverbial wilderness, should drivers choose. The Bronco may be best remembered as the vehicle from perhaps the most infamous car chase in history: when O.J. Simpson sat in the back of…

As civil unrest unfolded across the U.S. in the aftermath of George Floyd’s murder, the outpouring of support came from not only millions of people across the country but also from brands. Agencies of every size lent their voices too, with creative work designed to support the protests and encourage people in the industry to…

A few years ago, a video game company reached out to Sealed Air Corp. with a strange request: It wanted to license the trademarked name of Bubble Wrap for a stress-relieving app it was working on. A 2012 study by Kelton Research revealed that one minute of Bubble Wrap popping furnished the same stress-relieving effect…

Have you ever seen a television commercial play for two seconds, and then it suddenly gets cut off for a different ad to run? That’s addressable TV done poorly. Today, there are a handful of consortiums made up of distributors, programmers and ad-tech companies working toward doing addressable TV right. Addressable initiatives are taking off…

Amid an influx of online orders amid the pandemic, food delivery services are booming. The industry’s top competitors are fighting for the attention of customers, and have begun to utilize acquisitions, promotions and diversified services to combine forces and carve out larger portions of the market. The past few months have been boom times for…

Apple Inc. is pushing retail staff to work remotely as the coronavirus forces the company to shut some of its stores again, according to a video message sent to employees.

Google announced an upcoming policy change to AdSense, part of its ad stack used by publishers to monetize content, prohibiting media owners from using the ad network to promote spyware services. The update will roll out in August. AdSense publishers, typically medium-sized websites, will have to more stringently monitor monetization partners or risk losing demand…

A Diageo anunciou nesta segunda (13) uma nova edição da Johnny Walker cujo principal chamariz é sua embalagem, que é feita inteiramente de papel. Com lançamento marcado para o início de 2021, o projeto é tocado em parceria com a empresa Pilot Lite e marca o debute da Pulpex Limited, novo braço do conglomerado dedicado …

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A Apple divulgou um anúncio sobre como tem sido para os criativos trabalharem em casa – e os desafios envolvidos nisso. A equipe do vídeo “Apple at Work – The Underdogs”, lançado em 2019, está de volta em um novo projeto, agora com cada profissional trabalhando de seus própria casa. Agora, além dos clássicos desafios …

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