The Covid-19 pandemic has led to an explosion in online shopping and physical store closures in the U.S. To survive, brands will need to adapt their customer experience to changes in shopping behaviors. In conversation with Adweek’s senior editor of brands Robert Klara during The Future of Shopping virtual event, Jenna Flateman Posner, vp of…
To kick off Adweek’s The Future of Shopping event today, marketers came together on a virtual stage to discuss how the novel coronavirus pandemic has shifted, accelerated and upended trends in the retail space. The conversation bore three main takeaways: Brands must respond to consumers, employees and outsiders by reflecting their values authentically. Community-building can’t…
Karla Davis, Ulta Beauty’s senior director, integrated marketing and media, doesn’t want things to go back to normal–she wants them to be better. That’s what Davis told Adweek’s director, Inside the Brand, Heide Palermo, today during Adweek’s virtual event The Future of Shopping. During the conversation, Davis talked about how Ulta has navigated the past…
A nova campanha lançada pela Secretaria de Comunicação tem a intenção de mostrar alguns brasileiros falando com o presidente Jair Bolsonaro, em uma conversa sobre as obras realizadas pelo governo federal no Nordeste. Porém, tanto as fotos de Dona Maria Eulina quanto de Francisco Valmar foram retiradas de banco de imagens da internet. – “Alô Presidente…” …
O post Governo Bolsonaro usa fotos de banco de imagens como se fossem brasileiros ligando para o presidente apareceu primeiro em B9.
Qatar Airways calls itself “the world’s most experienced airline for passenger safety.”
Facebook has agreed to a brand safety audit amid industrywide pressure over its policies about hate speech and their enforcement. The announcement comes as a number of brands have said they will take their advertising dollars elsewhere this month and generally reexamine their social media spends over what they characterized as the social network’s inaction…
Enquanto a pandemia segue no mundo, os serviços de streaming seguem na luta para conseguir novos conteúdos e manter o catálogo ativo durante um dos momentos mais críticos da indústria. O “vencedor” da vez é de novo a Netflix, que nesta quarta (1) confirmou a compra dos direitos globais de exibição do novo filme de …
O post Por US$ 56 milhões, Netflix compra direitos de exibição do novo filme de Aaron Sorkin apareceu primeiro em B9.
Anthony Marino, head of resale site ThredUp, talks about why thrifting is still popular during the pandemic and weighs in on the Facebook ad boycott.
At least five employees at Minneapolis agency Periscope walked out today in objection to the actions of parent company Quad. The walkout was created to protest two issues: alleged interference by its parent company in Periscope’s social media communications about the Black Lives Matter movement and staffer concerns that Quad was releasing deceptive data about…
A new coalition effort between four agencies and Black-led venture fund Harlem Capital has pledged to commit $1.5 million biannually in pro bono marketing services to diverse founders. The Diversity Marketing Consortium (DMC) launched Wednesday with employee experience agency Cheer Partners, influencer agency Social Studies, SourceCode Communications and marketing firm Superbolt committing to offer free…
Three-day event and awards show goes virtual this year beginning August 3.
Florida is getting 37.6 percent of the outlay.
For some facets of the travel and hospitality industry–namely airlines and cruises–the worsening coronavirus pandemic has been calamitous. But others–like automobiles, RVs and outdoorsy, social distancing-friendly retreats–have more to hold out hope for. According to an ongoing survey taken by the U.S. Travel Association, 68% of respondents feel safest traveling in their personal cars. To…
On Friday, three separate letters signed by 87 investment firms and shareholders worth a collective $620 billion asked Nike, FedEx and PepsiCo to terminate their business relationships with the NFL’s Washington Redskins unless the team agrees to change its controversial name. Native American leaders have pushed for the Washington, D.C., NFL team to change its…
A Comissão Europeia autorizou nesta quarta (1) a compra da holandesa Endemol Shine Group pela francesa Banijay Group pelo valor de US$ 2,2 bilhões, depois de realizado nas últimas semanas uma investigação para garantir que o acordo não feria quaisquer regulações antitruste do mercado. A decisão não apenas permite a fusão entre as duas empresas …
O post Autorizado pela Comissão Europeia, compra da Endemol pela Banijay forma maior produtora fora dos EUA apareceu primeiro em B9.
The headbanging cartoon characters, staples of 1990s-era MTV, are coming back with new episodes written and voiced by Mike Judge.
The longer people stay close to home, the more CPG manufacturers continue to benefit. Surging rates of new coronavirus cases, coupled with some states either pausing or reversing their reopening efforts, suggest this trend will last for the foreseeable future. General Mills and Conagra Brands are the latest companies to reveal just how in demand…
USA Today is bringing more esports to its readers. Under a new partnership, the publisher’s Sports Media Group and Super League Gaming, a gaming content and community platform, are teaming up. The new alliance will begin July 6 with a Madden NFL 20 Tournament, where players will compete and the top 10 will win a…
Nearly a third of major advertisers are considering pulling back ad spend on social platforms, according to research from the World Federation of Advertisers (WFA), which comes as U.K. regulators recommend that tech giants be reined in. The international scrutiny of platforms comes as brands pledge to temporarily stop advertising on Facebook as part of…
A line of superimposed text in a new ad from Dole Packaged Foods, owned by Japan’s Itochu Corporation, states, “We deserve the world we live in. Our children don’t.” The 90-second spot, titled “Dear Leaders of the World,” is part of the company’s push to build a better future. Told through the perspective of a…
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