Ator de “Demolidor” acusa ex-chefe da Marvel TV de reduzir participação de personagens asiáticos

Peter Shinkoda, ator que interpretou o chefão do crime Nobu Yoshioka em nove episódios de “Demolidor”, série originada da parceria entre Marvel e Netflix, acusou Jeph Loeb, ex-chefe da Marvel TV, de cortar histórias de personagens asiáticos por racismo e xenofobia. Segundo Shinkoda, Loeb afirmou aos roteiristas que “ninguém liga para chineses e asiáticos”, então …

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Director Tamika Miller Signs With Wondros Collective, Expanding the Company’s Directorial Roster for Commercials & Branded Content Projects

Ad Buyers Are Finally Getting Log-Level Data, but Transparency Has Its Difficulties

Supply-side platforms are starting to bring more transparency to the dynamics of online ad auctions, but existing operations across the supply chain can slow the adoption of these offerings. Media buyers have been asking SSPs for log-level data–detailed information about the ad auctions in which they participate–in earnest for the last two years as a…

Why Freedom of Speech Does Not Equal Freedom to Monetize

Amid an organized effort to boycott Facebook for mismanaging hateful and misleading content on its platform, Unilever was one of the first major companies to put a pause on its U.S. social media ad spend. Those measures are in place until the end of 2020. During Adweek’s NexTech 2020 virtual summit, the British-Dutch CPG manufacturer…

Dr. Fauci’s Disastrous Opening Day Pitch Just Became a Home Run Trading Card for Topps

It’s a good thing Dr. Anthony Fauci has a secure job heading up the National Institute of Allergy and Infectious Diseases, because Major League Baseball won’t be signing him anytime soon. On July 23, fans will recall, the revered physician and pandemic authority jogged out to the mound at Nationals Park in Washington, D.C., and…

“Delete o Normal”: manifesto da Jontex ressalta o que não deve voltar a ser como antes

Muito tem se falado sobre “voltar ao normal” no mundo pós-pandemia. Contudo, basta uma breve reflexão para notar que esse a Jontex, em parceria com a BETC/Havas, lançou um manifesto que pede por mudanças, jogando luz naquilo que não deve mais voltar a ser como era antes, e incentivando a adesão ao movimento #NãoVolteAoNormal. Sob o conceito “Delete …

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Omnicom Group's John Wren finally releases workforce diversity data in staff memo

The CEO-Chairman also details the holding company’s “Open 2.0” action plan to achieve “systemic equity”; the move comes after 600 & Rising’s Nathan Young called out Omnicom for not responding to the organization’s requests.

8 questions with Zoom CMO Janine Pelosi

The CMO for the hottest among Hottest Brands talks about marketing when seemingly everyone is already using your product—and then, of course, her Zoom feed freezes.

Pinterest Search Trends Show How Couples Adjusted Wedding Plans Due to Covid-19

Pinterest shared some insights on how the coronavirus pandemic has skewed wedding-related searches on its platform and how marketers in different sectors can help fill in the gaps. The company said in a statement, “Since the pandemic hit, the wedding industry is one of many that has been hugely impacted, as brides and grooms have…

After the Cookie, Kochava and LiveIntent Bet on First-Party Data

The ad-tech industry’s largest players have called time on third-party cookies, the historic common currency that has enabled online ad targeting and measurement for over 25 years, prompting an industrywide scramble to prepare for what’s next. Confirmation of this seismic change came earlier this year when Google announced it will cease support of third-party cookies…

Friends, Love Life Are HBO Max’s Most Popular Shows Since Launch

A week after parent company AT&T revealed early subscriber numbers for HBO Max, the streaming service has shared which titles have been most popular since its rollout two months ago. Not surprisingly, Friends has been the No. 1 performing show on the platform, followed by the original series Love Life, starring Anna Kendrick. The Big…

The Readers Have Spoken: Verizon Media Scores Top Honors

Formerly known as Oath, Verizon Media has spent the last year and a half reshaping its ad-tech stack into one of the most widely used services across digital advertising. It’s recently brought native inventory into its DSP, meaning marketers now have access to omnichannel supply, and it’s developed a connected TV measurement tool to help…

Google confirma que funcionários continuarão a trabalhar de casa até julho de 2021

O Google vai manter a maioria dos seus funcionários trabalhando de casa por mais tempo. Segundo a Variety, a gigante tecnológica definiu que seus escritórios permanecerão como opção pelo menos até julho de 2021. A decisão aconteceu, claro, para evitar correr riscos de saúde e segurança enquanto não há uma solução definitiva para a pandemia …

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Netflix goes the cheap route to appease the trans cause du jour, which may cost them.

Unilever's withdrawal from Facebook isn't quite complete as five beauty brands keep advertising

“Globally managed” prestige beauty brands will keep buying on Facebook platforms, company says.

This Ad About Animals in Captivity Will Cast Your Lockdown Frustrations in a New Light

LONDON–Engine, a London-based agency, has found a clever way to make captive animals relatable–by taking people’s frustrations about life in lockdown and putting their words into the mouths of caged, animated creatures. Called “Creature Discomforts: Life in Lockdown” the ad, created for wildlife charity the Born Free Foundation, uses real interviews with people from during…

Seeing Success With Coffee Subscriptions, Panera Wants to Be More Like Netflix

A month ago, Panera Bread began offering a free MyPanera+Coffee subscription through Labor Day for anyone who signed up for the service on the fast casual chain’s app. The promotion, which began June 22 to remind customers about the subscription service, is all part of the bakery’s plan to incorporate a recurring revenue model similar…

Socialbakers Looks at a ‘Dynamic’ Second Quarter for Facebook, Instagram, Twitter

The coronavirus pandemic and the run-up to the eventual boycott by some brands of advertising on Facebook, Instagram and other social platforms took their toll on paid advertising trends in the second quarter of 2020, while a surge in the usage of video was the largest development for brands organically, according to the Social Media…

Lollapalooza anuncia festival virtual com 4 noites e mais de 150 artistas

A edição de Chicago do Lollapalooza, que acontece anualmente em agosto, foi mais um evento cancelado em decorrência da pandemia de Covid-19. No lugar do festival físico, a organização anunciou uma transmissão ao vivo com 4 noites e mais de 150 artistas. A transmissão será feita pelo YouTube e o lineup traz nomes como Paul …

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Watch the newest commercials on TV from PepsiCo, Peacock, IHOP and more

Peacock promotes some of the children’s programming it’s currently streaming, including “Cleopatra in Space,” “Curious George” and “Where’s Waldo?”