Jul
27
Ad Buyers Are Finally Getting Log-Level Data, but Transparency Has Its Difficulties
Posted in: UncategorizedSupply-side platforms are starting to bring more transparency to the dynamics of online ad auctions, but existing operations across the supply chain can slow the adoption of these offerings. Media buyers have been asking SSPs for log-level data–detailed information about the ad auctions in which they participate–in earnest for the last two years as a…
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