Jul
27
After the Cookie, Kochava and LiveIntent Bet on First-Party Data
Posted in: UncategorizedThe ad-tech industry’s largest players have called time on third-party cookies, the historic common currency that has enabled online ad targeting and measurement for over 25 years, prompting an industrywide scramble to prepare for what’s next. Confirmation of this seismic change came earlier this year when Google announced it will cease support of third-party cookies…
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