Jul
28
Trump drops more than $300 million on campaign TV, radio and digital ads
Posted in: UncategorizedThe president tries to course-correct in response to sinking poll numbers and eroding approval ratings, using his favorite medium.
Jul
28
Watch live at 11 a.m. EDT: Inside America's hottest brands
Posted in: UncategorizedA look at how marketers navigated the coronavirus pandemic—and succeeded in driving business.
Jul
28
Rhiannon Giddens to Lead Silkroad’s Musical Explorations
Posted in: UncategorizedA folk virtuoso will be the artistic director of the cross-cultural exchange organization founded by Yo-Yo Ma.
Jul
28
‘A Big Correction’: Pandemic Brings Change to ‘Bloated’ Ad Industry
Posted in: UncategorizedThe marketing business is going through a period of innovation as it sheds workers and tries to hold on to clients.
Jul
28
Enjoyable Ageing Charity Foundation: Disappearing Stories – Firebombs
Posted in: Uncategorized
Every 24 hours, millions of people post videos about their daily routine on Instagram. We are used to seeing life as a set of alternating stories. And we all want attention to our Stories.
But there are people among us with real stories, for them our attention is vital. They are veterans, witnesses of the war, old people in nursing homes. They do not post videos in the Stories, although they have something to tell. They cannot attract attention to themselves in social networks, although it is attention that can improve and prolong their lives.
The Charitable Foundation for Assisting the Elderly – Enjoyable Ageing Charity Foundation launched a series of Instagram stories highlighting the real WWII survivors’ experience and memories. The project called “Disappearing Stories” pays close attention to the fate of ordinary men, women and children who tried to save their own and their families lives during the conflict. All nine Insta-stories, filmed by Mozga creative studio, is a mini-movie, recreating the original events of WWII. Plot of each is based on memories, told by veterans which are being taken care of by the Charitable Foundation for Assisting the Elderly (based in Russia). The project started on June, 22, the day Soviet Union was attacked by the Nazis in 1941.
Jul
28
So Worth Loving: A Time To Make
Posted in: Uncategorized
Challenged to promote well-being during the worldwide quarantine by the Atlanta-based clothing & lifestyle brand So Worth Loving, we found that in COVID-19 times, it’s easy to feel uninspired when everyday is exactly like yesterday. Yet great ideas and creations are often made during unusual moments of isolation. From Seiwa Hospital in Japan to the Great Plague of London, we looked to creators who have lived through intense solitude and isolated points in history as our creative guides. Let’s turn COVID-19 into our time to make.
Jul
28
ProtoPie: It's that Clear
Posted in: Uncategorized
The spot takes place in a stylized Bay Area design office where employees are watching an online keynote of ProtoPie CEO, Tony Kim, presenting the newest features of the software. In Korean. What’s more impressive: The features themselves or that they are so intuitive the language barrier is no barrier at all? The spot signs off in Korean, thankfully translated to a simple English message – “Yeah, it’s that clear.”
Jul
28
Off-White x Childish Gambino: The Collapse
Posted in: Uncategorized
An Off-White x Childish Gambino collaboration with “American Building Blocks” as the theme. The jenga demonstrates the inevitable downfall of society with all its issues as blocks. Each block of demise comes with its own tidbits.
Jul
28
Frescampo / Éxito: If Oranges Could Talk
Posted in: Uncategorized
We needed people to know that our Frescampo’s orange juicies are 100% natural, and our budget was way too low compared to our competitors. But what we do got was oranges. So we let them advertise the juices in the supermarkets. The fruits were tagged through laser labeling and left in stores to do their job. With a minimum investment we reached 13.000 people a day and juice sales increase by 17%.
Jul
28
Decathlon: Get Outside
Posted in: Uncategorized
As sports facilities start reopening in Canada, Decathlon nodded to the urgency of getting outside.
Jul
28
Gorilla Tape: It Sticks
Posted in: Uncategorized
Gorilla Tape does what it does best – it sticks and it stays.
Jul
28
Gani: Listen
Posted in: Uncategorized
From the microscopic texture of marble tiles, you can see a macroscopic surface of the earth, as if you could hear the the murmur of the lake, the chirp of the birds in the forest, and the wind howling in the desert. The endless sound of mountains, magma, and river give each GANI marble tile a unique and exclusive natural voice.
Many people think that it looks very high-end to use marble as decoration material, but few believe that marble tile can have the same feeling of marble.
Jul
28
NBC Sports Study Shows Just How Much Viewers Missed Sports, as Games Resume
Posted in: UncategorizedAfter four long months, the country’s major sports leagues are finally roaring back to life. The MLB season began last week, the NBA resumes play on Thursday and the NHL returns on Saturday. As the dormant sports ad sales marketplace heats up–with billions in sports revenue up for grabs once again–NBC Sports is sharing the…
Jul
28
Women’s Sports and Esports Offer Biggest Opportunities for Marketers Right Now
Posted in: UncategorizedAfter just one weekend of baseball, the possibilities for live sports are again in question during the era of Covid-19 as more than a dozen Miami Marlins players and coaches tested positive for the virus. So what are sports marketers (and sports fans) to do? According to Shizuka Suzuki, assistant vp of sponsorships and experiential…
Jul
28
NBC doesn't want sports to be overshadowed by streaming services
Posted in: UncategorizedNBCUniversal is taking a new study to advertisers showing just how much viewers missed live sports amid pandemic lockdowns as it tries to close deals for NFL.
Jul
28
Opinion: Tesla is defying the laws of brand-building
Posted in: UncategorizedAdherence to mission has transformed a scrappy American sports car manufacturer into a cutting-edge energy ecosystem provider
Jul
28
Inside Unilever’s Boycott Decision; How White Is Brand Leadership?: Tuesday’s First Things First
Posted in: UncategorizedWelcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Why Freedom of Speech Does Not Equal Freedom to Monetize…
Jul
28
Living on the Edge: Why more agency founders should cry in their car
Posted in: UncategorizedA potential disaster became an invaluable business lesson for Contrast & Co.
Jul
28
Congress to clash with Big Tech and Unilever's social spending during Facebook boycott: Tuesday Wake-Up Call
Posted in: UncategorizedAlso, Omnicom reveals diversity stats, an agency has just the ticket for summer and Google works from home
Jul
28
What’s hot and what’s not in summer of COVID-19
Posted in: UncategorizedFace masks, backyard movie theaters and virtual camps are all hot during the summer of COVID-19, though many other things are not.
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