I’m writing this week’s editor’s letter from my home office. Painted sky blue, it’s decorated with portraits of fish my 12-year-old son, Gabe, likes to catch: striped bass, northern pike and, he hopes, one day soon, a blacktip shark. By the window is a fleet of Star Wars Lego fighters and ships. On the floor…
Fast-food giant KFC debuted a new commercial recently that features 60 solid seconds of people eating chicken and then sticking their hands in their mouths. There’s no dialogue, just a lovely classical piano backdrop and lots of satisfied-looking diners ignoring their napkins. What better way to viscerally bring to life the iconic tagline “It’s finger-lickin’…
In the age of sustainability messaging, more companies are cognizant about reducing their carbon footprint. By the end of this year, PepsiCo says its premium water brand Lifewtr will no longer use virgin plastic in its bottles. The conversion to 100% recycled PET (rPET), or recycled polyethylene terephthalate, means plastic bottles don’t become waste. It’s…
Nick Heath narrates his videos of people doing mundane things, like crossing the street, with the verve and dramatic flair of competitive sports.
He challenged peers who acted as “cheerleaders” for science, and influenced government science policy with a Washington-based newsletter.
On Saturday, Amazon CEO Jeff Bezos posted a letter to employees, calling the coronavirus pandemic “a time of great stress and uncertainty,” but noting Amazon’s efforts to bring food and supplies to consumers with limited shopping options has never been more critical. In the post, Bezos said Amazon has responded with changes to logistics, transportation,…
Due to the pandemic situation in Portugal (coronavirus | covid-19), our agency came to this concept in other to reinforce the stay at home measures mandatory by the government the day before.
Let’s look at the winners. There are always winners. No matter what. Blue Apron’s Stock Is On Fire Right now, Blue Apron is a winner. Shares of Blue Apron jumped over 100 percent Monday afternoon after seven counties in the Bay Area announced shelter-in-place orders. Its stock jumped another 70 percent on Tuesday amid several […]
The post An Upside for Some: Food Preparation, Meal and Grocery Delivery Businesses All Soaring appeared first on Adpulp.
How Tata Motors made everyone drive Clutch free with Tigor Automatic THE CHALLENGE Automatic cars are becoming increasingly popular in India. The demand has doubled in the past two years as it currently enjoys a 10-12% share of the market. Every car manufacturer is aggressively jumping into the Automatic bandwagon, thus posing a challenge for Tata Tigor to launch their new Automatic Variant in the cluttered space. THE CONTEXT Ever heard of the idiom ‘Kebab mein Haddi’? It’s someone who tags along with a couple and makes them feel uncomfortable. Long story short, no one likes a third wheeler. Similarly, in the relationship between the Accelerator and the Brake, the Clutch acts as a third wheel. It’s a hindrance for drivers who favour hassle-free driving. Long story short, these days people don’t prefer the clutch. THE FILM As the saying goes- Two’s company, three’s a crowd. Hence, to demonstrate how the clutch can ruin a perfectly smooth drive in a unique way, we humanized it, along with the couple, Ms. Accelerator and Mr. Brake. Each film begins with Mr. Brake and Ms. Accelerator trying to have a good time by themselves. Until, enter Mr. Clutch! A romantic movie night goes for a toss. A party night turns into an unnecessary dance off. After which we immediately lead our viewers to the product widow- a stylized shot of the Tigor Automatic cruising smoothly on the road. The takeaway being: driving is clearly simpler, and more fun without the clutch. THE STRATEGY The Skip button is deeply ingrained in the subconscious mind of every viewer on YouTube. We leveraged on this intuitive behaviour and tweaked the button of SKIP AD to SKIP THE CLUTCH. The strategy was to show with the Tigor Automatic, skipping the clutch is as easy as skipping an ad on YouTube. The film was conceptualized, scripted and produced keeping the central idea in mind with wit & humour to connect with the GenZ. THE RESULTS 10 Million + video views 29 Seconds Average View Duration Contributed to a 370% Increase in Sales in the following Month
I am blue by morning. Green by noon. And grey by night. What am I? Ahem! I’m DDB & Tribal Vietnam’s new chatbot. Sure, I can do a lot more than just change background colours. I can show you our work, connect you to our social media pages and put you in touch with our Managing Director. Some may even say I have a lot of power in my hands. Speaking of hands, I don’t have any. But I am armed with a lot of pickup lines. And when I’m not busy listening to hardcore death metal, I like regaling internet strangers with tales about our agency. If you pop over looking for funny cat videos, I won’t bother saying hello. By the by, have you seen that cat doing that little cat thing on Instagram? Ha. To keep me company, check out ddbtribal.vn
What does it look like when you don’t settle? When you push past the expected? Introducing the all-new 2021 Elantra. With striking lines and integrated technology that will transform your drive, Elantra invites you to move boldly.
Everyone loves McDonald’s and the feeling is mutual. But at this point, the brand loves even more to know its customers and employees are doing well. With that in mind, the Arcos Dorados, the largest independent McDonald’s franchise in the world, closes the dining/seating rooms of its restaurants in Brazil from next Monday, March 23, a measure to protect everyone in this moment of expansion of the contamination by the Covid-19.
In addition, the official logo of the brand will be changed exclusively on social networks indefinitely; a McDonald’s idea in Brazil developed by the agency DPZ&T: “Separated” for a moment so that we can always be together.
The recommendation is that, temporarily, its more than 1000 restaurants in Brazil will serve customers exclusively through Delivery, Drive-thru and, in some situations, orders in street stores.
In times of Coronavirus and quarantine, we found out who was to blame for all of this … yes it was Vitor. In a comical and entertaining tone, Vítor is Lobby’s advertising film to communicate that not everything stops, for example creativity does not stop, it will never stop. This is how, through a disruptive dialogue between bats that Lobby communicates its brand and its services, even when it cannot shoot. Films using image banks, 2d and 3d animation and motion design are some of the capabilities that this production company has since its genesis, having in 2002 been the producer of the first 3D animated film “Karma” in Portugal. Even without being able to film, a lot can be done. Films using stock footage are one of the possibilities, and when done well, using the best images and best image banks, always with a lot of creativity in the mix, it can always result in high quality and effective work.
People are getting sick from COVID-19. The disease is spreading fast, the death toll is on the rise, and people all over the Earth are “sheltering in place.” It’s a scary, difficult situation for everyone, but thankfully some people and some companies have immense resources, which they’re willing to use for the public good. “Coca-Cola […]
The post Two COVID-19 Responses, One Good appeared first on Adpulp.
As many are quarantining or socially distancing themselves to curb the spread of the coronavirus, the party has moved to social media.
As gyms around the world closed due to the coronavirus pandemic, people have been trying all manner of ways to stay fit while being stuck at home (though people can go outside, as long as there is some distance maintained). Some have been wildly creative, like a French man who ran marathon distance in circles…
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