Before most businesses shut down (or were forced to close) to halt the spread of coronavirus, companies were doing everything they could to encourage people they were handling the crisis. Over the past two weeks, your email was likely flooded with messages detailing what brands were doing to mitigate the COVID-19 outbreak in the United…
As more and more people stay inside their homes to slow the spread of COVID-19, ViacomCBS is unveiling a PSA campaign that aims to “communicate the importance of social distancing” at such a crucial time. The effort is being led by the company’s portfolio of entertainment and youth brands–which includes MTV, Comedy Central, CMT and…
Facebook provided an update on steps it is taking to protect employees and contract workers with responsibilities that cannot be handled from home during the coronavirus pandemic. The social network said in a Newsroom post that it has already taken precautions such as limiting the number of people at any given office and physically spreading…
Com a pandemia do coronavírus forçando populações inteiras a ficar em casa, é apenas natural que a dinâmica interna de grandes companhias passe por ajustes temporários para manter o negócio rodando. No caso do YouTube, a crise significa mudanças fundamentais na forma como se dá a moderação do conteúdo na plataforma, incluindo aí o reforço …
O post Moderação de conteúdo do YouTube aumenta dependência em inteligência artificial durante crise do coronavírus apareceu primeiro em B9.
We’ve always hoped that our digital tools would create connections, not conflict. We have a chance to make it happen.
Direct-to-consumer razor brand Billie has seen a remarkable rise: After launching in November 2017, by January of this year it had already been acquired by one of the world’s largest CPG conglomerates, Procter & Gamble. Though Billie’s hero product is a razor, it has launched other items for use before, during and after showering: body…
LinkedIn Tuesday introduced Conversation Ads, an extension of its Message Ads (formerly known as Sponsored InMail) aimed at giving members more personal and engaging ways to interact with their prospects. Conversation Ads build upon the professional network’s Message Ads offering by enabling advertisers to create full-funnel campaigns with multiple, customized calls to action, such as…
Lançado oficialmente no final de outubro de 2019, o Spotify Kids chega só agora ao Brasil, ainda em versão beta. O app é exclusivo para os assinantes do Spotify Premium Família e foi desenvolvido especificamente para crianças de 3 anos ou mais, com foco na segurança e na privacidade. Alguns dos principais recursos do Spotify Kids são: Como …
O post Spotify Kids chega ao Brasil apareceu primeiro em B9.
An unexpected episode on Monday included a segment that showed the host delivering a coronavirus-centered monologue from his bathtub.
Like every other late-night talk show, The Late Show With Stephen Colbert has temporarily suspended production amid the growing coronavirus pandemic. But rather than take a few weeks off, the CBS host has opted instead to continue broadcasting–now from his home bathtub. Monday night’s Late Show, which was supposed to be a repeat given that…
(TrendHunter.com) Canadian all-weather apparel brand, Vallier, debuted its Spring/Summer 2020 collection with sophisticated styles for both men and women that fuse form and function. The brand launched in 2019 using…
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Coronavirus Updates: How Coronavirus Is Impacting Brands and Agencies…
In the “Female Beauty in Equality” Instagram Puzzle game launched on International Women’s Day, BURIBA.com Branding & Advertising Agency promoted equality, at every possible level. The aim was to represent women from different races, ethnicities, religions, sexual identities and social backgrounds, as women in sisterhood. In the campaign, a Jewish, an Asian, a Muslim, a Christian, a Transgender and an African woman are looking at the same direction, for the same goal, equality. The slogan of the campaign, #FemaleBeautyinEquality, also has a specific purpose. We wanted to vanish the word inequality by melting into a different meaning. We highlighted the physical differences and unified them as a female force. BURIBA. celebrates the diversity of female beauty and fights for women’s rights – whether we speak about the beauty industry or the business world. To support future female entrepreneurs the prize of the game was business cards. BURIBA. took advantage of the features of Instagram and this is where the game rules become interesting. On @buriba.iii Instagram page you can find the pieces of the puzzle in a mixed order. You can complete the puzzle by using the Save feature of Instagram. You have to save the pictures in the right order, starting from the bottom and build from right to left. As a help, BURIBA. told which picture is the first piece. Afterward, every piece you save appears in your Saved feed, on the left of the one you saved before. You can tap the bookmark button again to remove the misplaced pieces. When people completed the puzzle, they shared a screenshot of their Saved feed in a story and tagged @buriba.iii. The puzzle with the game rules is available in the feed and highlights of the agency’s Instagram page.
The AKC’s first ever nationwide digital brand marketing campaign “If It Barks, It’s AKC,” developed by digital marketing agency Media Cause, was created to help move the organization past it’s “show dog only” perception, and use a mix of humor and education to position the 135-year-old nonprofit organization as a trusted, accessible, expert resource for all dogs and their owners—regardless of breed or background. The campaign contains elements across digital media, Spotify, social, and OTT/streaming services, including a series of four commercials shot by director Dan DeLorenzo and Search & Destroy Films.
(TrendHunter.com) These March 2020 life stages trends range from menstrual awareness campaigns to ageless beauty portraits.
When it comes to the month’s top boomer-centric trends, standouts include The…
Irreverent campaign to get Xennials to appreciate that paint and primer go together.
NK wanted people to discover all the latest fashion and their new departments in the building. The department store has often been the first in Sweden with the latest trends and fashion, in the past as well as today. To prove this, we created a campaign were historic pictures from NK’s archives were merged together with brand new pictures depicting the latest spring fashion. Models from the past and present were united and posed together on the same locations in the department store.
GONG Agency is switching to remote work with our clients. Since we’ll be using videoconferencing for an extended period of time, we came up with an idea for a small new feature, which could help us change our habits and stop the spread.
Unconscious face touching helps in spreading infections and getting people sick. Since a lot of agencies and clients worldwide are switching to remote work, we thought of a feature, which could help in changing our habits. Consider this work as a pitch to videoconferencing providers.
The game before the big game. McDonald’s knows when times are tough, every penny counts. Which is why for only R25, customers could enjoy a “2 for R25” deal which offers South Africans dozens of combos to choose from. What better time to launch this incredible offer than during South Africa’s most thrilling soccer season to date. So, we created a piece that tuggs at an insight relevantly close to our audiences’ hearts – The Pregame Ritual. And if there’s one thing most soccer fans have in common, is the one friend who’s a fan of the opposing side. Watch Smanga aka Mashayashaya (Spin Doctor), use his charisma and fluent knowledge of the beautiful game to create an opportunity to steal something more than just the viewers’ attention.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
