When it comes to major marketing events, it doesn’t get much bigger than the Olympics. Though Super Bowl spots may run at a higher price, for major Olympic sponsors, the event offers 16 days of constant opportunity to communicate with consumers. Olympic marketing plans are years in the making; oftentimes the beginning stages of planning…
Publicis Health, the wellness vertical of Publicis Groupe, has hired Susan Manber in the newly created role of chief patient officer, effective immediately. A Publicis Health spokesperson explained that the role was conceived some time ago, well before the ongoing coronavirus crisis. “This position has been in the works for a number of months in…
There have been more than 8.5 billion Facebook Live broadcasts since the feature debuted in August 2015, and the coronavirus pandemic was a driving force behind a 50% jump in viewers during the past month. Facebook cited examples of Facebook Live usage during the Covid-19 crisis, including virtual concerts, live zoo safaris, cooking demonstrations and…
A Apple lançou hoje um site e um novo aplicativo que funcionam como uma ferramenta de triagem online da COVID-19, além de oferecer informações sobre a doença e algumas orientações sobre quando procurar um atendimento de emergência. A empresa desenvolveu a plataforma em colaboração com os Centros de Controle e Prevenção de Doenças (CDC), a …
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O momento é tão doido no globo graças à pandemia do coronavírus que, da noite para o dia, o filme de 2011 “Contágio” se tornou um dos títulos mais procurados no streaming. O sucesso não vem à toa, dado que no atual cenário as pessoas estão atrás de qualquer informação possível sobre a crise e …
O post Estrelas de “Contágio” participam de campanha de conscientização e prevenção do coronavírus nos EUA apareceu primeiro em B9.
O software de edição de vídeo e áudio da Apple, o Final Cut Pro X, é um dos mais prestigiados do meio. Ao mesmo tempo, é também um dos mais caros, com licenças que custam US$ 300. Agora, a empresa vai disponibilizar o programa de forma gratuita pelo período de três meses. A novidade visa …
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Segundo a Associação Brasileira de Comércio Eletrônico (ABcomm), a pandemia do novo coronavírus já impactou de forma significativa no mercado de compra e venda online. Desde a quinta-feira do dia 12 de março, algumas lojas virtuais chegaram a registrar um aumento de 180% em transações nas categorias Alimentos, Bebidas, Beleza e Saúde. O presidente da …
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Worley, who wrote Omaha the Cat Dancer, about a feline stripper, “injected a woman’s point of view” that helped the comic stand out from others in the 1980s.
The Association of National Advertisers has formed a coalition of CMOs, including top marketers from some of the world’s most influential brands, to address the unique challenges facing marketers during the coronavirus pandemic. “We’re once again turning our leadership community of CMOs into the force for action that our industry needs now,” said ANA CEO…
Adweek is among the hundreds of publications working through the new realities of doing business during a pandemic. Our sales team is seeking out new business while modifying existing deals, our branded content team is serving the community through packed webinars, and the editorial team is keeping the industry informed and updated through the magazine…
It’s no surprise that as Americans across the country are being told to stay home or shelter in place, national television usage is up. But new data from Nielsen shows that kids are spending considerably more time in front of the television than other audience demos–and many of them are playing video games. From March…
With the vast majority of the retail industry labeled “inessential” by state and local authorities, everyone from mom-and-pop operations to major retailers have had to lock up shop because of the coronavirus. Although ecommerce provides an opportunity to make sales despite store closures, some brands are shelving their online platforms as well, whether to remain…
A Amazon lançou nesta sexta (27) uma nova atualização para a Alexa que permite que a assistente atue na detecção de casos de coronavírus nos Estados Unidos. No anúncio, a companhia confirma que os aparelhos com a IA agora poderão responder perguntas como “Alexa, o que fazer se eu achar que tenho o coronavírus?” com …
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While the impact of the novel coronavirus on the TV industry has already been seismic, ad buyers are now painting a grim picture of the fallout, which they expect will continue well into next year. Linear TV ad spend will fall an estimated 41% in March and April, and buyers also expect to spend 20%…
The United Nations wants your help. With the World Health Organization spearheading the global response to the coronavirus pandemic, for the first time ever the UN is issuing an open brief to creatives everywhere to help spread health messages around the coronavirus pandemic designed to be effective, accessible and shareable. The goal is to preemptively…
The D&AD Festival 2020 has been canceled due to the ongoing threat from COVID-19, but the organization will still continue its awards program this year. The three-day creativity festival was supposed to place May 19-21 in London, but the event’s organizers have opted to forgo it this year to prioritize the “health and well-being” of…
The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. “It’s too early to determine the long-term impact on supply chains, manufacturing, and the American economy,” the Chamber wrote in a note to…
We are now in the first pandemic of the digital age. It’s a global crisis, the effects of which will likely ring out for many more months yet. But how should we as marketers react to it? Interestingly, the Mandarin word for “crisis” is represented by two characters: one meaning danger and another meaning opportunity….
Using homemade videos with some of TVs biggest stars, NBCUniversal created a new series of its iconic, 30-year-old “The More You Know” public service announcements for the coronavirus pandemic. The new campaign will feature more than a dozen spots, rolling out over the next few weeks. Celebrities from various NBCUniversal programs–including Jane Lynch, Ted Danson…
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