Hasta La Creative!

A month after the CBS-Viacom merger was finalized, ad sales chief Jo Ann Ross has set the members of ViacomCBS’ senior leadership team who will head up the combined company’s market strategy. Meanwhile, several longtime senior ad sales execs will be leaving the company as Ross integrates the CBS and Viacom teams. Ross, the longtime…

Ratings results from the debate in Iowa.

When a client says that they’re targeting everyone, you know that can’t be true. In this case, it is true. The U.S. Census Bureau just introduced a $500 million public education and outreach campaign featuring more than 1,000 new ads designed to reach 99% of all U.S. households and communicate the importance of responding to […]

Sustainability has become one of those buzzy terms in recent years that’s thrown around so often that it can start to feel meaningless–and in the complicated and often opaque world of fashion, it can be difficult to know where to begin. But it’s true that clothing production has a huge environmental impact: 1.2 billion tons…

De todos os atores que já passaram pelo papel, Daniel Craig é de longe o intérprete de James Bond que mais desgastado ficou com o “peso” de viver o espião britânico mais famoso do planeta. É uma constatação que não precisa de muito para ser feita: embora esteja prestes a fazer sua última aparição como …

O post Daniel Craig é perseguido pelo fantasma de James Bond em novo comercial da Heineken apareceu primeiro em B9.

While the history of voice recognition technology dates back to IBM in 1961, the modern era of voice didn’t start for another 50 years when IBM Watson won Jeopardy! and Apple debuted Siri. But even that marquee year, 2011, was almost a decade ago now. Nevertheless, Patrick Gauthier, vice president of Amazon Pay and a…

Depending on the moment (or the reader), Gwyneth Paltrow’s content-meets-commerce brand Goop finds itself at the center of the internet’s praise or ire. Take earlier this month, for example, when it attracted a bit (or a lot) of both when a promotional poster for Goop’s new Netflix show, The Goop Lab, was released. It had…

The North American International Auto Show (NAIAS) in Detroit has been a launching pad for automakers to announce new vehicles and product innovations for more than three decades. But recently, the influential auto industry event, known for kicking off the global show circuit every January, has seen a slowdown in engagement. In 2019, the show…