Even with Shakira and Jennifer Lopez headlining the Pepsi Super Bowl Halftime Show, the soft drink brand has enlisted two more artists to star in its Big Game commercial. Pepsi released two teasers this morning featuring Missy Elliott and the singer H.E.R. to introduce the rebrand of its sugar-free drink, Pepsi Zero Sugar. Although the…
People celebrated the holiday season and rang in the new year on Facebook and Instagram, as Christmas and New Year’s Eve dominated the monthly Hot Topics list from Facebook IQ for December 2019. Friday the 13th was also noteworthy in the holidays and events category on Facebook, while Instagrammers talked about Art Basel. Users on…
In 2020, we will see a fundamental shift in how people think about the world. This is due to the growing pressure of issues threatening human existence: climate change, space races, income inequality, food shortages, water shortages, fires, floods, etc. As these threats grow, we will see various forms of marketing change mostly because we…
My experience as a CMO was brighter than the picture Harvard Business Review paints, but some things resonate. Like most marketers, I had a privileged understanding of the market, brand needs and value proposition but no way to apply my insights to strategy, product and sales decisions driving growth. That puts CMOs in a challenging…
Chase has tapped someone who knows a thing or two about music to be the brand’s music supervisor for a new campaign: Mark Ronson. The financial services company has named Ronson one of its Sapphire Creators, a group of celebrity ambassadors featured in the brand’s new Sapphire credit card campaign titled “Same Planet More World.”…
While Portlandia pushed Portland’s weirdness into the public perception, the city isn’t all doughnuts, beer and naked bike rides–although those are things that the city is known for. Many aspects of Portlandia are obviously exaggerated, but one thing Fred Armisen and Carrie Brownstein absolutely nailed were the city’s ubiquitous thrift shops. While the most recognizable…
Did you know that Twitter contains a setting that will allow you to open links in reader view by default? Our guide will show you how to turn this setting on. Note: These screenshots were captured in the Twitter application on iOS. Step 1: Tap your profile picture in the top-left corner of the screen….
Os moderadores humanos do YouTube estão recebendo um novo documento da companhia onde trabalham que os leva a reconhecer que seu trabalho na plataforma pode gerar síndrome pós-traumática. A informação vem do The Verge, que reporta que a assinatura da papelada é obrigatória aos funcionários terceirizados e circula pelo menos desde 20 de dezembro na …
O post Moderadores do YouTube agora precisam reconhecer que trabalho pode gerar estresse pós-traumático apareceu primeiro em B9.
A polícia metropolitana de Londres anunciou na manhã desta sexta-feira (24) que vai começar a usar oficialmente tecnologia de reconhecimento facial em suas atividades cotidianas em toda a cidade. Há alguns anos em testes, as câmeras agora passam a ser mais uma ferramenta de trabalho dos oficiais e serão instaladas especialmente em localidades povoadas por …
O post Polícia de Londres vai instalar câmeras com sistema de reconhecimento facial na cidade apareceu primeiro em B9.
As refeições mais pedidas pelo Uber Eats na América Latina, em 2019, não são uma grande surpresa. As carnes continuaram dominando as buscas através de centenas de pratos, incluindo hambúrguer, sanduíches e wraps, entre os mais pedidos. O lámen também cresceu nas pesquisas, acumulando o equivalente a 13.440 quilômetros de macarrão com os pedidos feitos …
O post Pesquisa do Uber Eats mostra que cozinha vegetariana é forte tendência no Brasil em 2020 apareceu primeiro em B9.
Em tempos em que a privacidade se tornou um direito a ser conquistado, até mesmo os sites de pornografia estão preocupados com o nível de exposição de seus usuários a possíveis ataques online. Pois é basicamente este o motivo que levou o Pornhub a lançar esta semana uma versão de sua plataforma de vídeos no …
O post De olho na privacidade, PornHub lança versão do site para o Tor apareceu primeiro em B9.
A fashion label that allows customers to personalize their t-shirt design with number, text, and pattern. We were commissioned to produce and release a limited edition design for the year of the Rooster.
The thing about childhood trauma is it has a way of latching onto every single one of the senses for years to come. Decades later, a person who was bullied might be able to recall the names they were called during P.E. or the sweater they wore while they were teased in the lunchroom. The…
There’s a curious sense of irony that The New York Times R&D Lab is looking at an unrefined, if not undeveloped, technology to fix an industry beset by issues created by, well, technology. Over the past couple of years, The New York Times, working with IBM to create The News Provenance Project, has been looking…
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Exclusive: Tide Returns to the Super Bowl During the…
Tide is back in the Big Game. The brand confirmed its return to the biggest stage in advertising to Adweek exclusively. In 2019, the Procter & Gamble-owned detergent brand sat out the Super Bowl. This year, Tide is once again working with its longtime agency partner, Saatchi & Saatchi New York. The decision to skip…
Robi’s journey in Bangladesh started with a beautiful story – the story of young Bangladeshis brimming with immense potential. The vision for the brand was to become a partner that enables and inspires them to shine. Today, a whole new world of opportunities await our arrival. Innovation is no longer a bonus, it’s a core need. To meet the changing demands of this bold new age, Robi too, has evolved. With their powerful network, and advanced digital ecosystem, the brand now promises an integrated digital lifestyle.
Breast cancer. It’s a scary thought, right? Especially when 1 out of 8 women are diagnosed with it. Breast cancer is more likely to be successfully treated if detected early, so, we created a campaign which raised awareness about this fact, and educated women on how to perform checks on themselves. But most importantly, we made it simple and relatable by using food as an analogy, and took it into a less intimidating environment that made it a lot less fearful…the kitchen.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
