Jan
28
Kobe Bryant’s Death and the Pitfalls for Big Brands
Posted in: UncategorizedCompanies have gotten skilled at producing topical ads. But after bungling other recent celebrity deaths, they are showing some tact this time around.
Jan
28
Little Caesars Makes Sliced Bread Look Bad in First Super Bowl Spot
Posted in: UncategorizedFor all the benefits the invention of sliced bread has bestowed upon the world, there certainly seems to be a lot of new greatest things that have come since. This, essentially, is the premise of Little Caesars’ first Super Bowl spot, starring Rainn Wilson of The Office fame as the head of “Sliced Bread Inc.”…
Jan
28
Facebook amplia opções de manutenção de privacidade na plataforma
Posted in: Uncategorized
Em busca de novas soluções para seu eterno problema de privacidade na plataforma, o Facebook anunciou nesta terça-feira (28) que vai começar a introduzir a seus usuários a ferramenta de “Off-Facebook Activity”, seção que em teoria dá à comunidade todo o controle sobre o acesso a suas informações pessoais por terceiros. Anunciado em 2018, a …
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Jan
28
Beer Brands Get Sober About Dry January—and Learn to Adapt
Posted in: UncategorizedPeople in the business of selling alcohol cannot feel great about the following statistic: Between 2015 and 2019, mentions of Dry January on social media increased by 1,083%, according to analysis from market research firm Mintel. Add to that Nielsen’s estimate that about one in five U.S. adults participated in Dry January last year, and…
Jan
28
Super Bowl 2020: Microsoft destaca primeira treinadora a participar da final
Posted in: Uncategorized
A grande final desta temporada da NFL acontece no próximo dia 02/02 e será disputada entre o San Francisco 49ers e o Kansas City Chiefs. Com isso, pela primeira vez na história do evento haverá uma treinadora disputando o Super Bowl, Katie Sowers, que é técnica do 49ers. Katie foi contratada pela equipe em 2017, figurando como …
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Jan
28
Casper Ships Media Account to Omnicom’s PHD
Posted in: UncategorizedDTC mattress brand Casper has named Omnicom Media Group’s PHD as its media agency of record. The assignment followed a competitive review conducted by consultancy Burnett Collective, a source with direct knowledge of the account told Adweek. According to Kantar Media, Casper spent $57.5 million on marketing in 2018 and more than $43 million in…
Jan
28
Hershey Puts Reese’s Take 5 on the Big Stage of the Big Game
Posted in: UncategorizedIf you’ve never heard of Reese’s Take 5, Hershey is ensuring you will on Super Bowl Sunday. The candy brand will air its first Super Bowl ad for Reese’s around the idea that consumers haven’t heard of the candy bar which consists of five ingredients: chocolate, peanuts, caramel, peanut butter and pretzels. The humorous ad…
Jan
28
Flipboard Unveils Local News Initiative in 23 Metro Markets in the U.S., Canada
Posted in: UncategorizedCurated content platform Flipboard is thinking local. Flipboard Tuesday rolled out a local initiative aimed at bringing users in 23 metropolitan areas in the U.S. and Canada a mix of news from regional sources and national stories of local interest. This local content will be accessible via the Flipboard application’s Explore tab, with content coming…
Jan
28
Shark-Inspired Superyachts – The Glauca Superyacht by Bhushan Powar Design Has a Natural Aesthetic (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Glauca Superyacht is an ultra-luxurious vessel designed by Bhushan Powar Design to offer seafarers an elegant way to enjoy the ambience of the ocean. The yacht boasts a blue shark-inspired…
Jan
28
It’s Tuesday, Time for Super Bowl Snacks!
Posted in: UncategorizedDuring the Super Bowl this Sunday, one 30-second spot costs about $5 million in media dollars. If you also load your cast with celebrities, the production costs will skyrocket as well. What do you think it cost to shoot this commercial with Jimmy Fallon and crew? I don’t know the number but when you consider […]
Jan
28
The NFL Points to the Future With Another Ambitious, Exhilarating Celebration of Football
Posted in: UncategorizedLast year, the NFL debuted one of the more ambitious ads in its history. Celebrating the 100th year of the league, the outstanding two-minute ad, set at a banquet that goes haywire, featured a raft of current players, legends, cultural icons and the next generation, including young female football phenom Sam Gordon. The ad, created…
Jan
28
Super Bowl 2020: John Cena ajuda Jimmy Fallon a malhar no comercial da Michelob Ultra
Posted in: Uncategorized
A marca de cerveja Michelob Ultra este ano decidiu seguir uma linha um pouco menos exótica em relação a 2019 no constante a comerciais do Super Bowl, escalando John Cena e o apresentador de TV Jimmy Fallon para uma história de malhação – o exercício, não a novela. Criado pela FCB e com o nome …
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Jan
28
Com máscaras esgotadas por causa do coronavírus, vendedores da Amazon alertam sobre produtos falsificados
Posted in: Uncategorized
O medo de contágio com o coronavírus tem feito pessoas do mundo todo procurarem formas de se proteger do vírus. E um dos métodos mais utilizados é o uso de máscaras faciais que prometem impedir a propagação da doença. Com isso, o item está esgotado na Amazon, o que tem feito alguns vendedores da plataforma …
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Jan
28
Meet Li Ziqi, A Bohemian Chic Capitalist from the Mountains of Sichuan Province
Posted in: UncategorizedMeet Li Ziqi. The 29-year-old is one of China’s biggest social media stars. She has 22 million followers on the microblogging site Weibo, 34 million on Douyin, and another 8.3 million on YouTube (which is banned in China). Ziqi lives in the village of northwestern Pingwu, Mianyang City, Sichuan Province, China. She began posting rustic-chic […]
Jan
28
Molly Ringwald Pushes Pampering Products for Avocados From Mexico in Super Bowl Ad
Posted in: UncategorizedAvocados From Mexico wants America to treat their precious avocados like royalty with a little help from Molly Ringwald on Super Bowl Sunday. The nonprofit trade group released its sixth consecutive Super Bowl ad, which stars the actress and ’80s icon in her first Super Bowl ad as an infomercial host who provides viewers with…
Jan
28
Rick Has a Truman Show Realization in Pringles’ Rick and Morty-Themed Super Bowl Ad
Posted in: UncategorizedPringles released its full Rick and Morty-themed Super Bowl ad today, which packs about as much of the show’s dystopian charm into 30 seconds as possible. The ad opens with Rick and Summer sitting on the couch, watching a Pringles ad about “flavor stacking”, the snacking technique that the chip brand has been promoting during…
Jan
28
Creating the Workplace of the Future by Focusing on People
Posted in: UncategorizedThis year, at the World Economic Forum, one message was loud and clear: In order to futureproof our companies–and the economy–we must futureproof our people. And the fact is, we have a lot of work to do. Right now, there are more than 7 million vacant jobs in the United States, but many of them…
Jan
28
NYDJ Explores Sale, Likely Buyer Is Sunrise Brands’ Gerard Guez
Posted in: UncategorizedPremium denim brand NYDJ was recently exploring a sale of the company, according to two sources familiar with the situation. The likely buyer is Gerard Guez, CEO of Sunrise Brands, which operates names such as Seven7 Jeans and American Rag, said one of the sources. NYDJ, formerly Not Your Daughter’s Jeans, declined to comment on…
Jan
28
Google Returns to the Super Bowl With Another Love Story
Posted in: UncategorizedAfter first appearing in the Super Bowl 10 years ago with an ad about finding love in Paris, Google is returning for another ad focused on a different kind of love story but still told through its technology. The 90-second in-game ad, “Loretta,” was partly inspired by the story of a Googler’s grandfather, according to…
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