Cheese is good. Tillamook’s cheese is better. Oregonians know the score. Now, thanks to increased spending from the client and a new ad agency with hot new creative, more people from coast to coast can come to this conclusion on their own. John Russell, senior director of marketing at Tillamook, told Adweek, “We have an […]
The post Tillamook and 72andsunny Do Dairy Right appeared first on AdPulp.
When I first saw this spot for Sunny D by Boulder’s Grenadier, I thought it was amusing. Then I learned it was based on this spot, which I should’ve remembered: While it’s common for ad agencies and brands to reference older parts of the culture — movies, TV shows, and yes, even commercials from a previous […]
The post Sunny D Dips Into Its Archives, Delivers Fresh Spot appeared first on AdPulp.
Editor’s Introduction: This is the first article from new AdPulp contributor, Anna Johansson. Anna studied journalism at University of Washington, and is now a columnist at DigitalJournal.com and Business2Community.com. The power of the internet is a double-edged sword and it’s important for business owners and brand managers to understand how to overcome bad publicity in […]
The post 8 Tips for Overcoming Bad Publicity in The Social Age appeared first on AdPulp.
Jason Sperling, SVP/ECD at RPA in Santa Monica, is posting his new book, Look At Me When I’m Talking To You on Instagram. He adds one illustrated page a day, for 160 days. – A Media and Content Explosion (continued) Between 2010 and 2013, content on the Internet tripled. Think about that. The population hasn’t […]
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Having an online presence is paramount to any contemporary business’s success. Even the best web designs need to be constantly updated to keep fresh and exciting. Building a brand is also extremely important for the success of any company. Your brand is what gives your business its signature and voice. In today’s digital world these […]
The post Keeping Your Website Fresh And Your Brand Strong appeared first on AdPulp.
“The World’s Toughest Job” campaign for American Greetings received the North American Grand Effie, the top prize at the annual Effie awards honoring effectiveness in marketing.
The campaign, which was created by Mullen Lowe and reeled in 21 million views, showcases a series of real job interviews for “director of operations,” an unpaid position that requires you to stand on your feet for 24 hours a day. Eventually the interview reveals that the post is already filled by mothers.
The media effort met American Greetings’ sales goals for the entire year, increaseing orders by 20%, according to its entry.
(TrendHunter.com) With these DIY pumps, it has become much easier to personalize your shoes. These projects range from fairly easy crafts to moderate difficulty.
DIY pumps such as the ‘Brit & Co.’…
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The vote to form a union was a first for a prominent digital media outlet. Workers characterized the push to unionize as a natural outgrowth of a maturing company.
There is more than one way to win at the Tony Awards on Sunday. For producers, it’s about wooing ticket-buyers with a big musical number.
You know Adweak, right? The site and Twitter feed known for its “ad criticism and blatantly fake news” has branched out. First, the super-mysterious people behind the account launched Adweak Works, because they’re looking to trade their snark for some sweet dough.
They also just started releasing a series of YouTube shorts addressing our readers’ favorite topic: the big, sometimes-beautiful mess that is the ad industry. They’re basically animated, robo-narrated versions of Adweak tweets.
Here’s the first one, which concerns another hot topic on this blog: Droga5 and their perceived hotness (or lack thereof).
You get it.
The next “episode” concerns agency planners and their insistence on turning soup cans into sentiments:
In a clip that our old school readers will find relevant, a copywriter insists that everything is social:
It’s not just agency people who do that, by the way. Journalists do it too.
Finally, a shared experience that needs no dialogue:
We give the team’s video efforts a solid B with a few extra points for the inclusion of British People. There are already a couple more clips on the YouTube page, and they seem to update every two or three days.
We’ve reached out to the Adweak “Editor” to learn more and will update this story if we hear anything. In the meantime, enjoy the bitter taste of this low-hanging fruit.
Le photographe Ward Roberts signe une vision particulière des terrains de sports qu’il photographie. Ces lieux, déserts, sont tous peints ou bordés d’immeubles aux teintes & couleurs pastel, qui leur procurent un aspect artistique et imaginaire.
(TrendHunter.com) These Disney princess illustrations range from provocative remixes to gender-swapping fan fiction covers. They may not feature the princesses in their traditional light, but they are fun to admire…
Three days after Caitlyn Jenner introduced herself to the world on the cover of Vanity Fair — sparking an outpouring of media coverage and social media chatter — one cohort remains noticeably absent from the conversation: brands. And so far, Ms. Jenner has not spoken with any companies about potential sponsorships, according to a person familiar with the matter.
Fewer than 24 hours after Vanity Fair released its July cover, there were nearly 30,000 mentions of “Caitlyn” in the media, according to analytics firm IQ Media. That squashes the 5,500 mentions Kim Kardashian got when Paper magazine sought to “break the internet” last December with its provocative cover.
But the only major non-media brand to reference Ms. Jenner publicly during that time was Pizza Hut, whose U.K. account tweeted that she was “welcome at any time” — and later deleted the message.
With the help of directing duo Fleur & Manu and a VFX spectacle courtesy of MPC Paris, Ogilvy’s Parisian branch has unveiled a new, rather adventurous spot for Perrier, the preferred carbonated beverage of yours truly. In this 60-second clip, hot air balloons carrying an eccentric cast of characters from cheerleaders and zoo animals to hippies and hipsters represent the bubbles within a bottle of Perrier. As the mad dash continues in the ad to the sounds of Grieg’s classical staple, “In the Hall of the Mountain King (Peer Gynt),” one can’t help but think of Coca-Cola’s “Happiness Factory” work.
Still, this latest Perrier campaign, which was mainly shot in Argentina, was quite an undertaking in its own right, kicking off with stills of the nation’s Iguazu Falls and culminating with 42 VFX shots with 50 or so variations of CG hot air balloons.
MPC Paris VFX supervisor/creative director Franck Lambertz explains further, saying:
“The spot is a riot of colour, with multiple locations and many minute details in every shot. Working with Fleur & Manu, who are adept at creating the ultimate fantasy world, led us to slightly unconventional techniques. I even found myself in a helicopter filming with a 360-degree camera to create the back plates. The work was led from MPC Paris, with support from the 3D team in London, prep work from Bangalore, and stills photography from MPC Mexico – A truly global effort.”
In the end, Ogilvy Paris and crew add a bit more pep to Perrier’s step with this spot, which will bow on June 7 in Roland Garros central court during the French Open men’s final.
Agency: Ogilvy Paris
Creative Director: Paul Kreitmann
Agency Producer: Laure Bayle and Aurelie Appert
Creatives: Clara Noguier and Olivier Le Lostec
Directors: Fleur & Manu
Production Company: Les Télécréateurs
DOP: Nicolas Loir
Editor: Thomas Grove carter @ Home DP
Sound Design: GUM
VFX: MPC Paris
VFX Supervisor: Franck Lambertz
3D Supervisor: Fabian Frank
VFX Producer: Quentin Martin
Grade: MPC – Remote Grading
Colourist: Matthieu Toullet
(TrendHunter.com) Sad Animal Facts is an illustration series that is hilariously informative. It focuses on surprising bits of trivia that are not common knowledge—perhaps in a conspiracy not to feel so bad for…
Here’s more evidence that the craft beer boom is spilling into soda: PepsiCo today confirmed that it will soon launch a new line of craft sodas called “Stubborn Soda,” that will be sold at fountains at select foodservice accounts.
The launch follows the recent introduction of Pepsi’s Caleb’s Kola and Mountain Dew Dewshine, which are also meant to play in the burgeoning craft soda space. Stubborn will come in flavors including black cherry with tarragon, classic root beer, lemon berry acai, agave vanilla cream, orange hibiscus and pineapple cream, a PepsiCo spokeswoman confirmed in an email.
“Following our recent launches of Caleb’s Kola and Mountain Dew Dewshine, we’re continuing to explore the craft space with Stubborn Soda and its unique, contemporary flavor profiles,” she said. “Introducing it on fountain with an engaging piece of innovative equipment offers consumers a new take on the traditional soft-drink experience while also creating value for customers.”
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Mountain Dew brings country music to the small screen by featuring duo Florida Georgia Line, the first collaboration since the band-brand partnership was formed in January. And The Honest Company’s latest spot tells us we don’t need X-ray vision to trust its products (even if it helps us spot the cookie jar).
How can you be the most American? Carl’s Jr. thinks it’s by trying the Most American Thickburger: a hot dog, cheeseburger and potato chip hybrid; that menu item shows up in our No. 5 most engaging spot. Meanwhile, Mazda draws upon nostalgia with the No. 1 most engaging ad; it’s about growing up with the car brand.
Fox Sports is teeing up what it is calling the biggest promotional push in the history of golf’s U.S. Open, launching a $15 million multifaceted marketing blitz in advance of the tournament, taking place June 18 through 21.
The promo effort comes as Fox prepares for its inaugural broadcast of golf’s second Grand Slam event, and the initial TV spots balance a reverence for the history of the Open with more than a little of the network’s trademark chutzpah.
One of the three promo spots Fox has in the hopper kicks off with archival footage of President John F. Kennedy playing the links at the Hyannisport Club in August 1963. Decked out in a pair of de rigueur Nantucket Reds and sporting his trademark Wayfarers, JFK the duffer is the very picture of preppy cool. (And for a man wracked by chronic back pain, President Kennedy had a honey of a swing.)
Lyft is in the midst of a creative review in search of an agency of record and has asked big agencies to pitch for the business, but in a video uploaded to YouTube yesterday (featured above) and accompanying Twitter post, Lyft calls on small “wildcard” agencies to take the last seat at the table.
In the video, Lyft states that they have invited large agencies to the review, “But we root for the little guys too” and outlines the rules for submission. Interested parties can submit a 60-second or shorter video, which must take place inside a Lyft vehicle and creatively embody the Lyft brand, to @Lyft with the hashtag #LyftWildcard by June 9th. The winner will then get to compete in the next round of the review.
For one example, here is the pitch from Made Movement of Colorado.
Not everyone is enthused by Lyft’s invitation, however. In AdAge, marketing consultant Rupal Parekh called it “a PR stunt veiled as an effort to make an agency search more hip and fun.” NSW/Swat CEO Richard Kirshenbaum, meanwhile, told Adweek that it was a “gimmick,” adding, “It’s a clever idea for somebody right out of school. But is it really interesting to people of experience and quality who know what they’re doing? The answer is ‘absolutely not.’”
Another hot take from Kyle Snarr of Tribal Worldwide:
#LyftWildcard embodies everything wrong with advertising’s current new biz mentality. More like #LyftFishingTrip. https://t.co/R8pt4rMeHh
— Kyle Snarr (@kyality) June 4, 2015
Lots of strong opinions on this one, though the consensus seems to be negative.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
