Droga5 Debuts ‘Home is in the Air’ for Air Wick

Droga5 is debuting a new campaign for Air Wick entitled “Home is in the Air,” the agency’s first work for the brand since adding it to its client roster back in May.

In a long-form spot, Droga5 and Air Wick recreate the smells of home — a baseball glove, apple pie and a fireplace  — for an American soldier stationed in Qatar. The video begins with the soldier, Kearen, and his wife, Cortney, explaining the hardships of spending so much time apart (at the time of filming, Kearen has been deployed for 11 months) and introducing the project. Air Wick experts then use an instrument called a solid phase microextraction device to capture, and later recreate, the scents that remind Kearen of being at home with his wife and six children. They then send a package of Air Wick candles imbued with the scents to Kearen, who says, “This, this smells like home.” He adds, emotionally, “It’s something so simple, but it means so much to me.”

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Filmmaker/Ad Vet Goes Epic for Lincoln

Here’s an interesting example of the cinematic aspirations of car promos via Bullitt, a “branded entertainment studio” founded earlier this year by the directors who brought you Captain America 2 and the Fast and Furious franchise.

For what is legitimately a “short film” promoting Lincoln, the studio tapped Diego Contreras, a freelancer and former art director who spent several years at CP+B Boulder and Anomaly before a stint at BBDO New York.

Here’s the spot, which is far more atmospheric than your average car ad:

The plot summary fills in a few of those empty spaces after the jump.

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BBDO NY Looks at ‘Monsters Under the Bed’ for Sandy Hook Promise

With the anniversary of the Sandy Hook Elementary School shooting coming up this Sunday, BBDO New York crafted a PSA campaign for Sandy Hook Promise, an gun violence prevention organization formed in the wake of that tragedy.

In the three-minute video “Monsters Under the Bed,” an interviewer has children draw pictures of monsters and then interviews parents asking them what they do to protect their children from these imaginary creatures, with parents offering up a range of responses. Then the interviewer changes the conversation, asking, “How do you protect them from gun violence?” Most of the parents just sit silently with a pained expression, and not one is able to offer a satisfying answer. BBDO New York drives the message home when text appears onscreen reading, “Last year, zero kids were killed by monsters under the bed. Let’s protect our kids from the real threats…so they can continue being afraid of the imaginary ones.”

The video ends by directing viewers to SandyHookPromise.org, where the organization offers parents, students and teachers tools and programs to prevent future gun violence, including mental wellness, social development and gun safety approaches.”Monsters Under the Bed” is being promoted on social channels including Facebook, Tumblr, YouTube, and Twitter.

Additionally, BBDO New York worked with director Tarik Karam and executive producer Stephen Daldry to create a short documentary film called What They Left Behind. The documentary tells the story of three children who lost their lives to gun-related violence: “from a 17–year-old girl who committed suicide with her father’s gun; to an argument among young teenage boys in Iowa that  ended in bloodshed; to the Barden family who lost their 7-year-old son in the Sandy Hook Elementary School shooting.”

“In the two years since I lost my son, I have been speaking with communities across the country to better understand the causes of gun violence,” said Nicole Hockley, communications director for Sandy Hook Promise and mother of six-year-old Sandy Hook victim Dylan. “What we have learned is that, as a nation, we can help to prevent tens of thousands of gun deaths, by first learning the warning signs of violent behavior and focusing on community-based programs to help and heal those most at risk.”

Stick around for the 35-minute What They Left Behind, along with credits, after the jump. (more…)

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Taco Bell Sends Digital Creative Duties to Deutsch

Taco_Bell_logo_2012

Today we can confirm that responsibilities for Taco Bell’s digital creative work have shifted from DigitasLBi to Deutsch.

The company’s last real agency shakeup began back in 2012, when FCB (nee DraftFCB) lost the digital creative business to Digitas right after the latter opened its San Francisco office. FCB remained the brand’s official AOR at the time, but the account eventually shifted to Deutsch after a series of what AdAge described as “jump-ball pitches” involving both shops.

You may note that this new business follows Deutsch winning sister Yum Brands chain Pizza Hut in July; the agency’s first ads for that client debuted last month.

A source tells us, however, that the real reason behind the move was the October launch of Taco Bell’s new mobile ordering app.

(more…)

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Damian Lillard, ‘Rookie’ Tracy McGrady Star in New Foot Locker Spot from BBDO

Here’s another one from BBDO, which seems to be the only agency releasing major campaigns today. The agency continues its humorous approach for Foot Locker with the new spot “Rookie” featuring Damian Lillard and Tracy McGrady.

“Rookie” opens on the pair chatting about their Adidas kicks at a party, when McGrady drops the line, “Young guys like us, we can’t get caught looking old.” McGrady then informs a perplexed Lillard, “I play in China now, I’m a rookie” before having to deal with some unfortunate rookie responsibilities. BBDO has built a consistent and distinct humorous voice for Foot Locker, and while it’s not on par with the agency’s most memorable work for the brand, fans of the style should find plenty to like here.

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W+K New Delhi Celebrates ‘Warrior Princess’ for Forest Essentials

In international campaign news, W+K New Delhi collaborated with production company Gang Films Paris for this lavish “Warrior Princess” ad promoting Forest Essentials.

Directed by Carole Denis, the spot has a cinematic feel and scope that makes it truly ambitious. “Warrior Princess” tells the story of “the transformation of a warrior maiden sent to battle,” according to a press release. While not all viewers will pick up on that, the spot is beautifully shot and produced while also incorporating the product well. It depicts a woman bathing and having a Forest Essentials cream rubbed on her forehead before suiting up, sheathing a small sword and riding off with a small group. While it’s hard to say a lot more without knowing much about the product in question, this is certainly one of the most visually stunning ads we’ve seen in awhile. (more…)

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What might an age of delight look like?

It begins with a tomato.

From Adbusters #117: Blueprint for a New World, Part 6: Aesthetico


Lucyna Kolendo

A ripening tomato.

It will be sliced in half, along with the others,
and laid out to dry in the sun next to the terraced olive grove
shaking violently in the wind. She turns this one in her hand
though, because she has just become aware of something: it’s
wonderful. It’s wonderful because she has grown it herself, she
will eat it and it will be delicious, or else she will exchange it for
some other thing. It’s wonderful because it’s a beautiful thing in
itself, in its own right, round and red, taut skin, aromatic, sharp
even. In the recent Italian film, Quiet Bliss, this moment makes my
heart leap. It’s the moment when our protagonist, forced through
debt and eviction to learn to live off the land, acknowledges and
takes delight in the things around and before her. It’s a moment,
something like freedom. There is no trace of sentimentality here,
but I sense we are yearning for such moments of delight in our
lives, in our art forms and in our storytelling.

And so, I wonder, what might an age of delight look like? We
have been keen to name epochs. We have had a dark age, an
age of enlightenment, now supposedly the digital age, amongst
others. What if we embraced the natural world in a way that
forges a kind of ecological aesthetic, one that delights in the
complexity and creativity of life? Could language be a key? Might
we delight in our words, in the very forms and structures, bending
them and twisting them to our own desire? After all, these things
have always been ours. Could the sensual and the sublime be
dangerous, subversive? Might we remember the painters, the
composers, the writers, the singers, the mystics and the ecstatics
throughout all of human history who have insisted on this? As
people concerned with the current state of things, we are long accustomed
to the tragic, the cruel, the violent, the unimaginative,
the cynical and just downright bad news. We could do with more
exchanges in delight.

Meanwhile, somewhere, there’s a tomato ripening in the sun.

—Cybèle McNeil is an Australian cultural anthropologist and
playwright.

Source

Zimmerman President Out in Executive Reshuffling

Zimmerman

Zimmerman of Fort Lauderdale made industry headlines back in the summer of 2013 by poaching the chief marketer of now-former client Papa John’s (which went to Grey in February) to serve as its new president.

Now we hear, from multiple sources, that Andrew Varga no longer holds that position.

This latest executive shift should not come as a surprise: the agency’s CFO, VP and CEO all departed in recent months, and in September former Deutsch partner/CMO Michael Goldberg filled the chief executive position vacated by Pat Patregnani (who assumed the role at the same time Zimmerman hired Varga).

We’ve been unable to contact Varga and the agency has not offered a comment, but we do have what we consider to be definitive proof: he does not currently appear on the agency’s “people” page.

A source close to the shop tell us that Varga recently went on a “medical leave” and never came back. Based on multiple conversations with such sources in the past, we can surmise that this sort of unannounced departure is standard practice within the organization.

UPDATE: Varga’s departure was part of Golberg’s internal reshuffling; he promoted several staffers but didn’t make any new hires. EVP/MD David Kissell replaces Varga.

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Supermarket Surprises Shoppers by Playing 'Jingle Bells' Using the Checkout Scanners

Like it or not, you can’t escape holiday cheer everywhere you go. Maybe you’ve already taken care of your shopping, too. But have you ever heard Christmas music coming from the very machines responsible for draining your bank account in the name of joy?

Holiday shoppers at German supermarket Edeka have. In the stunt below, checkout clerks are seen scanning items so their registers beep and chirp just the right notes to play “Jingle Bells”—complete with a beatboxing percussion soloist. 

The video, titled “Kassensymphonie” (“Checkout Symphony”), was done by Jung von Matt and has already amassed over 11 million views on YouTube. It’s not the only viral hit for this client/agency combo, who also did the incredibly weird “Supergeil” video earlier this year.

CREDITS
Client: Edeka
Creative Agency: Jung von Matt/Alster
Executive Creative Director: Jens Pfau
Managing Director: Peter Ströh
Creative Director: Robert Herter
Copywriter: Anna Lichnog, Kyra Nenz
Art Director: Thimon Machatzke
Accounting: Patrick Hammer, Florian Laufenberg
Production: Markenfilm Crossing GmbH
Director: Kai Sehr
Camera: Björn Knechtle
Marketing EDEKA: Claas Meineke, Anja Tirtey, Julia Hisserich



Ikea Gave This Theater a Cozy Makeover So People Could Watch the Movies in Bed

The worst thing about going to the movies is having to sit upright for a few hours to watch the film. Everyone knows lying down is the ideal viewing position for anything on a screen—or anything at all, for that matter.

No stranger to putting dream-like imagery in its advertising, Ikea moves even more directly into the bedroom with its latest stunt.

Moviegoers in the Russian town of Khimki are being treated to quite a surprise this month. After purchasing their tickets, patrons are led to a theater that’s been completely gutted and transformed into a giant bedroom, entirely outfitted with Ikea furniture.

Take a look-see at the video, which has some time-lapse shots of the construction and lots of shots of glee on people’s faces. The stunt runs through Dec. 14.

This is cool and all, but does Ikea make toilets too?



Hollywood Director Kathryn Bigelow Unveils Achingly Sad PSA About Elephant Poaching

The ivory trade isn’t just killing elephants. Humans are the victims, too, because poaching helps to fund terrorist organizations like al-Shabaab and Boko Haram.

That’s the message of Last Days, a three-minute film by Oscar-winning director Kathryn Bigelow, best known for the features Zero Dark Thirty and Hurt Locker. Produced in conjunction with WildAid and Annapurna Pictures, Last Days ranks among the year’s most provocative PSAs. Its atmosphere is heartbreaking, and there’s some disturbing imagery.

Bigelow uses simple, cut-out-style animation to tell a complex story in reverse chronological order. We start at the end of the sordid tale, in an exotic boutique that sells trinkets. A question flashes on screen: “When you buy something made of ivory, where does the money go?” The ivory is traced back to its source—slaughtered African elephants—in painstaking detail. At one point, dark, indistinct figures pack tusks into shipping crates stamped with the word “Coffee” on their sides. These crates resemble coffins.

“To make a feature film about such a topic would likely take years, during which more elephants would die,” says Bigelow. “So instead, I approached a team of fellow filmmakers and we made Last Days as an animated piece, which we thought would give it a broader audience.”

In a jarring sequence, animation gives way to security-camera footage from the 2013 Westgate Mall massacre in Nairobi, Kenya. We’re told that al-Shabaab, which claimed responsibility for the attack, makes $600,000 a month from illegal ivory. Later, we see the mutilated bodies of elephants, bloody tusks freshly hacked from their faces. Though animated, this segment stands as a shocking testament to senseless slaughter.

“An elephant disappears every 15 minutes,” said Bigelow, and they could be extinct in the wild in little more than a decade. “It is our hope that this film helps to bring an activist into existence at least that often.” There’s also a website to visit for more information.

Tying the murder of elephants to terrorism and human suffering is a powerful way to build empathy. This approach clearly illustrates cause and effect, and suggests all living things share a deep connection. By butchering another species, or allowing such horrors to take place, we ultimately brutalize ourselves. Each rifle blast and machete stroke makes us less human.



This Agency Wants You to Become a Christmas Tree by Putting Ornaments in Your Beard

Now that dudes are letting their Movember ‘staches grow back into beards to warm up for the winter, here’s a weird thing they can stick in them to celebrate the holidays.

Introducing Beard Baubles—tiny Christmas ornaments for adorning your face-bush. Designers Mike Kennedy and Pauline Ashford from agency Grey London are behind this follicularly farcical idea, specifically intended for the festively bearded. 

As they explained to Mic: “The idea came from messing around with a little Christmas tree, and how it looked a little like a pointy beard when you turned it upside down.”

“Working in an ad agency, we’re constantly tapping into what’s hot in pop culture,” they add. “Christmas and beards have always gone hand in hand, right? Just look at Father Christmas. … And seeing as it’s been a great year for the beard, we thought it only fitting that we bejeweled them for the festive season.”

The Beard Baubles were originally sent out as holiday gifts, but they were such a hit that the team decided to sell them online (for about $11). All sales go directly to the charity Beard Season, which helps to fight melanoma.

Unfortunately, they’re so popular that they’re currently out of stock. 

Because it’s the holidays, and this is for charity, I’m going to recommend everyone with a bearded friend or family member toss a set of these in their stocking—and then pour a ton of eggnog down their gullet and yell “TIM-BERRRRRR!”

UPDATE: It looks like beard ornaments are trendy this year, as Samsung has done its own “Jingle Beards” campaign:



Air Wick Brings Scents of the Family Home to a Soldier Overseas in This Emotional Ad

It’s no secret that scent can be a powerful emotional trigger. Air Wick uses that to memorable effect in this new long-form ad from Droga5—by capturing the scents of home, infusing them into customized candles and sending them to a U.S. serviceman overseas so he can feel closer to his wife and six children at home in North Carolina.

The spot doesn’t skimp on poignant moments, or patriotic themes. Apple pie and a baseball glove are among the scents packaged up and sent to Kearen Feller, who hasn’t seen his family in 11 months while stationed at Qatar Air Force Base.

Air Wick doesn’t actually create customized scented candles. The point of the film is a broader one—simply to show the role scent plays in triggering homey memories.

Michigan Police Pull Over Drivers and Then Surprise Them With Christmas Presents

It hasn’t been the best year for the image of police officers. But the police force in Lowell, Mich., is ending the year on a high note by handing out Christmas presents to people they pull over for traffic violations.

Videographer Rob Bliss, who also worked on the famous “10 Hours of Walking in NYC as a Woman” video, helped to produce this new spot—which is part of UP TV’s “Uplift Someone” campaign this holiday season.

It’s professionally done, with all the prank-stunt trimmings. The officers chat with the drivers about what they and their kids want for Christmas, and the info is secretly relayed to co-conspirators at retail stores, who quickly buy the stuff and get it over to the cars. (It must have been a little odd for the drivers to just sit there for minutes on end, but they all seem happy enough by the end.)

Cops in California’s Plumas County did something similar earlier this year, handing out ice cream to drivers at traffic stops. That effort got a mixed reaction—some people flatly feel that police shouldn’t be putting resources into pranks like this. But it will take a special kind of grinch to hate on the new video, particularly at a time when positive images of police are pretty sorely in demand.



Check Out This GoPro Footage of Ronald McDonald Leaping Out of a Plane in Dubai

When Ronald McDonald got his big makeover in April, he promised an all-out clown assault on social media—in an effort to broaden his audience, which had previously been family focused.

Well, here’s his first truly wild Instagram post. While currently touring Asia, Ronald just posted footage of himself skydiving in Dubai. Check out the video below—it’s like something the King would have done back in BK’s Crispin Porter + Bogusky days.

Ronald quietly opened the Instagram account in early October.

Check out more of his posts here.
 

 



Hearst Buys 25% of YouTube Network AwesomenessTV


Hearst, the media company that made a prescient investment in ESPN in 1990, has acquired a 25% stake in another property it hopes has massive growth ahead: DreamWorks Animation’s AwesomenessTV, the YouTube network. The deal values Awesomeness at $325 million.

AwesomenessTV, which operates a network of YouTube channels with more than 114 million subscribers, will use the $81.25 million investment to fund international expansion and video production.

Hearst joins a teeming crowd of media companies investing in online video networks. The Walt Disney Co. acquired Maker Studios for $500 million in May while Time Warner’s Warner Bros. owns a minority stake in Machinima. DreamWorks Animation, run by CEO Jeffrey Katzenberg, acquired AwesomenessTV in 2013 for $33 million.

Continue reading at AdAge.com

Mentos by NeogamaBBH Brazil

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desicreative – Indian Advertising Creative Blog and Community (beta 1.4)

To present Mentos 3, a gum with 3 layers of flavor, “A poster 3 times more surprising” shows that big surprises can be hidden in small opportunities.

In this case an amateur guitar player ended in a National TV Talk Show after answering a poster looking for a guitar player.

Video (English):

Agency: NeogamaBBH
Executive Creative Director: Alexandre Gama
Creative Director: Márcio Ribas
Art Director: Daniel Poletto, Fernando Patucci
Copywriter: Ligia Mendes, Bruno Godinho, Rodrigo Senra
Agency Executive Producer: Mariah Bayeux
Agency Producer: Paula Alimonda, Gabriela  Baroni, Daniela Grandini
Account Director: Silvia Tommasini
Account manager: Guilherme Nogueira
Production: Videocubo
Director: Victor Reis
Photographer: Anderson Capuan
Post production: Diogo Dias de Andrade
Sound Studio: Loop Reclame

Original Portuguese Version (over 3 million views):

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Disney Character Censuses – This BuzzFeed Infographic Analyzes Animated Disney Female Characters (GALLERY)

(TrendHunter.com) This infographic provides an in-depth analysis of 21 different Disney female characters. From BuzzFeed, the Disney Animated Ladies Census examines girl leads in animated Disney movies, from Brave&#…

Report Says C.I.A. Used Media Leaks to Advantage

The agency leaked classified material to reporters to shape the perception that its detention and interrogation program was an effective tool in thwarting terrorism, according to a Senate report released Tuesday.



Advertising: Subaru’s Ride With ‘Portlandia’ Is a Playful One

Subaru integrates its cars into scenes and sponsors online video of the IFC cable show in an example of nontraditional advertising.