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Advertising Agency: Oakwood Agency, Bristol, UK
Published: 2014
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Advertising Agency: Oakwood Agency, Bristol, UK
Published: 2014
100% Royalty Free Images.
123RF is one of the world’s fastest growing stock agencies. And with images from just 43p, it’s definitely your best move.
Advertising Agency: Oakwood Agency, Bristol, UK
Published: 2014
In an epic rebranding stunt, Samsung is opening its pocketbooks and will rebrand Heathrow’s Terminal 5 for two weeks. It will be known as “Terminal Samsung Galaxy S5.” I shit you not.
Beginning Monday, the brand will cover the terminal with signage including entry and exits, the security area, boarding gates and baggage claim.
I’ve always hated the rebranding of “public” spaces like sports stadiums and other major landmarks. For example, the Boston Garden getting named the Fleet Center and then TD Garden (at least it can be called the Garden again) or the insanity CandleStick Park underwent.
Thankfully this Samsung sponsorship will be over before most realize it’s even begun.
This week, Helsinki-based hasan & partners opened its first “international” shop in Stockholm–and brought along a team with an extensive agency history to staff it.
About the four founding partners:
This move follows hasan’s acquisition of digital studio Perfect Fools–a move executives recently discussed during electroshock therapy sessions for our amusement.
New Career Opportunities Daily: The best jobs in media.
In its latest ad from Pereira & O'Dell, Airbnb offers you something you can't get at the average hotel: someone else's view of the world.
"I want you to feel at home here," says the narrator of the worldly spot, which peers through windows and from balconies in an artful approach highlighting Airbnb's role as a sort of peer-to-peer room rental service.
The ad's apartments, lofts, bungalows and rural hideaways take you everwhere from a working farm to a downtown fireworks festival, driving home the point that Airbnb now gives you access to hundreds of thousands of listings across 192 countries.
So, where will you go?
CREDITS
Client: Airbnb
Agency: Pereira & O'Dell
Chief Creative Officer: P.J. Pereira
Vice President, Executive Creative Director: Jaime Robinson
Creative Directors: Rafael Rizuto, Eduardo Marques
Art Director: Ben Sweitzer
Copywriter: Chris Ryan
Vice President, Client Services: Gary Theut
Account Director: Marisa Quiter
Management Supervisor: Nidhi Chinai
Senior Account Executive: Jen Wantuch
Vice President, Strategy: Nick Chapman
Associate Strategy Director: Molly Cabe
Associate Strategists: Beth Windheuser, Sara Lezama
Vice President, Media Strategy: Joshua Brandau
Associate Media Director: Jasmine Summerset
Media Supervisor: Pete Fishman
Associate Media Strategist: Katie McKinley
Vice President, Production: Jeff Ferro
Broadcast Producer: Bill Spangler
Senior Interactive Producer: Erin Davis
Senior Print Producer: James Sablan
Director of Business Affairs: Kallie Halbach
Production Company: Tool
Director: Alma Har'el
Director of Photography: Alma Har'el
Executive Producer, Managing Director, Live Action: Oliver Fuselier
Producer: Christopher Leggett
Editorial Company: Rock Paper Scissors
Editor: Stewart Reeves
Assistant Editor: Luke McIntosh
Editorial Producer: Alexandra Zickerick
Visual Effects, Online: A52
Executive Producers: Jennifer Sofio Hall, Megan Meloth
Producers: Meredith Cherniack, Scott Boyajan
Flame Artists: Brendan Crockett
Color Correction: Paul Yacono
Sound Mix, Design: Lime Studios
Sound Design: Johannes Hammers
Mixer: Loren Silber
Assistant Mixers: Patrick Navarre, Susie Boyajan-Queen
Music:
Title: Windows
Composer, Arranger: Zach Shields
Studio Engineer, Mixer: Alexander Burke
Engineer: Chris Mullings
String Players; Catherine Campion, Paul Cartwright, Chrysanthe Tan, Kiara Perico, Manoela Wunder, Leah Metzler
Choir Leader: Dedrick Bonner
Singers: Maize Olinger, Don, Amanda Lunt, Karly, Ryan Shields, Ricky, Anika, Zach Shields, Ben Shields
Engineer: Chris Mullings
Trumpet: Danny Levin
Percussion: Ryan Shields, Zach Shields
Piano: Zach Shields
Até há pouco tempo, GIFs animados eram quase um xingamento, uma forma de demonstrar o quão ‘atrasado’ um site era (“ainda usa GIFs animados, hahaha”). No entanto, o formato voltou à moda como um jeito divertido, multiplataforma e leve de destacar trechos de vídeos.
Com o revival do GIF, surge agora a OTTO, uma câmera dedicada a produzir GIF animados. Ela traz uma manivela (que lembra bastante aquela manivela de rebobinar filme em câmeras ‘point and shoot’ analógicas) que deve ser acionada para gravar os diversos frames do clipe a ser criado.
Com design retrô que parece quase uma homenagem aos anos 90, a OTTO conecta-se com smartphones e será o primeiro produto comercial criado em cima do minicomputador Raspberry Pi.
A intenção dos criadores da OTTO é que ela possa ser hackeada por qualquer pessoa que queira adicionar novas funções, plugar novos equipamentos (por exemplo um Flash) ou criar novas interações com os GIFs criados por ela. É o caso dessa adaptação, que insere visualmente a informação dos decibéis observados no ambiente em que o GIF foi gerado. Repare que além da numeração no rodapé da imagem, o filtro de cores também se altera de acordo com a intensidade dos sons.
A OTTO ainda aguarda financiamento no Kickstarter. A partir de um investimento de 199 dólares, o apoiador leva uma delas para casa.
Se o financiamento for alcançado, podemos esperar toda uma nova geração de GIFs animados ainda mais divertidos e surpreendentes do que o que vemos hoje.
Post originalmente publicado no Brainstorm #9
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Cette création ahurissante apparaît à l’œil nu comme un exploit impossible, mais en réalité cette table est tout à fait stable. Un plateau en verre semble être en équilibre miraculeusement sur ??le dessus de monolithes renversant. Cette oeuvre réalisée par Duffy London est à la fois imposante mais extrêmement raffinée.
I can’t say that I’ve ever associated “Saatchi & Saatchi” with “mobile,” but as we’ve seen before, it’s an agency that’s quite fond of dropping books as self-promotional pieces. This time around, we get a little more useful information in Mobile Magic: The Saatchi & Saatchi Guide to Mobile Marketing by Tom Eslinger.
Now, keep in mind it’s May 2014, so the information is Eslinger’s book is timely and likely to be outdated next year. But it’s a fairly thorough overview of the mobile marketing landscape, and a very handy resource for planning and executing a mobile strategy. Throughout the book, there are recommendations for brand managers and others to take action in order to learn and understand the complexities of mobile. And the practicality of the advice is what’s really important: Planning, budgeting, testing, and maintenance all get a good amount of attention here.
Thankfully, the Lovemarks blather is kept to a minimum, and a handful of mobile marketing efforts from Saatchi offices worldwide only show up at the end of the book as relevant examples. So while Mobile Magic is clearly designed as a complementary piece to a new business presentation for Saatchi’s mobile teams, Eslinger has done an admirable job of providing a decent guide for anyone in the business to understand this ever-evolving world.
Special thanks to Wiley for providing me with a review copy.
The post Mobile Magic Reveals Some Not-So-Secret But Valuable Information appeared first on AdPulp.
The colossus of search is moving further along its path to becoming a force in consumer marketing. In a Google+ post last night, Google said it had hired Ivy Ross, the CMO of online marketplace Art.com, to head its Google Glass division.
Astro Teller, the head of Google X Lab, has been overseeing operations for Glass. Ms. Ross steps into a newly created role devoted to lead the headware division.
Ms. Ross previously served as the executive VP-marketing for Gap and as chief creative officer for The Disney Store. She also led design and development at Old Navy and Mattel.
Independent advertising agency Grok is launching a new campaign for AZO Bladder Control featuring a national television ad and digital, which will roll out May 19th.
The 15-second spot is relatively straightforward, utilizing light humor in the form of three women mapping out bathroom locations before leaving the house. While not exactly a joy to watch, it’s short and to the point, playing off the idea that bladder control issues can cause anxiety over the need to run to the rest room. It also introduces the product as a “safe, drug free” method of bladder control and gels with the “Go Less. Worry Less.” tagline.
“We wanted the campaign to speak to women who face this issue and who are not ashamed to take control,” explained Jane Wadler, senior vice president of marketing at i-Health. Stick around for credits after the jump.
New Career Opportunities Daily: The best jobs in media.
If someone told you the first brand on the moon would take the form of an aluminum can filled with energy-drink powder and the dreams of little children, you'd probably believe them—because it's the future, after all.
What if that person was me, and I told you the can is actually a time capsule built to last 30 years on the moon's craggy surface—to be opened by future space explorers, and also to promote a beverage that they (or we) never knew existed?
Japanese company Otsuka is doing just that. It's packaging a powered form (just add moon water) of its amazingly named beverage Pocari Sweat into just such a crafted vessel, along with the laser-inscribed dreams, and sending it to the moon in 2015 on the SpaceX-funded Falcon 9 rocket and Astrobotic Technology's "Griffin Lander."
The can will be left on the moon's surface as a kind of mini billboard, or as the Verge calls it, "the first commercial product delivered to another world for marketing purposes."
Far out.
Advertising Agency: Sell! Sell!, London, UK
Director: Fern Berresford
Production Design: Mark Denton
Production Company: Coy! at Short Films
Director Of Photography: Chris Sabogal
Editor: James Rosen / Speade
Post Production: Rushes
Music: Simon Bass / Pure Soho
Recently, brands encouraging consumers to engage in Q&As with them have been experiencing entirely predictable wrath — begging the question: What did they expect?
Looking at some recent epic Twitter Q&A #Fails, it seems clear that brands should stop risking their reputations by asking people to tweet them love messages. Because really, that’s what I believe the social media teams thought they’d get when they opened Q&As on Twitter.
The truth is: Twitter’s easy avenue of communication with consumers is fraught with danger for brands. Some examples:
(TrendHunter.com) The previous three seasons of American Horror Story have had their fair share of creepy moments, but with a character named “Killer Clown,” Ryan Murphy promises that American Horror Story:…
Japanese company Otsuka Pharmaceutical plans to place a capsule in the shape of one of its soft drinks cans on the surface of the moon next year.
Film
Fentimans
Advertising Agency:Sell! Sell!, London, United Kingdom
Director:Fern Berresford
Production Design:Mark Denton
Production Company:Coy! at Short Films
Director Of Photography:Chris Sabogal
Editor:James Rosen – Speade
Post Production:Rushes
Music:Simon Bass @ Pure Soho
Every track is introduced by a short voice-over, explaining the purpose of the tune. The situations the music has been composed for are: On the road – finally, Country road driving, Night time driving, Long distance driving, City driving, Traffic jam, and a bonus track.
PR Agency: Wenderfalck
KAM: Emma Lundskog
Project manager: Nina Brogård
Creative director: Linn Jacobsson
Planner: Tor Löwkrantz
Creatives: Jens Johnsson, Peter Simonsson, Petter Rudwall
Advertising Agency: JWT, Lima, Perú
Creative Directors: Fernando Iyo, Javier Graña
Art Director: Eduardo Meza
Copywriter: Carlos Fernandez
Additional credits: Monica Torres, Karina Fernandini, Daniel Ayllón, Bruno Correa, Mariella Verdeguer, Mauricio Hidalgo, Arturo Arellano, Rodrigo Malnati, Francisco Diaz
Published: March 2014
L’artiste basé en Australie, Ken Unsworth, a fait une installation de pierres suspendues. L’exposition « Suspended Stone Circle II » rassemble 103 pierres de 15 kg chacune, que l’on trouve dans les rivières, attachées par 3 jeux de fils noirs. A découvrir en images et en vidéo dans la suite.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
