Le designer Nick Barclay, basé en Australie, a fait une série de posters prints des plus beaux moments de la Coupe du Monde de Football. Très graphiques et minimalistes, les posters ré-interprètent les drapeaux des pays qui ont gagné la Coupe et les joueurs qui ont marqué les buts les plus mémorables.
Romero Britto já é pop. O estilo super colorido do artista já estampa capinhas de celulares, sapatilhas e até móveis, e está por todos os lados. Para libertar quem não é tão fã do artista dessa onipresença da sua arte, surgiu o app Un-Britto, que promete ‘desbrittizar’ a realidade.
Funcionando em um Google Glass, o app reconheceria os traços de Romero Britto e substituiria aquela imagem por outra obra prima clássica, como pinturas de Van Gogh ou Da Vinci. O mais surpreendente é que a proposta, que ainda é um conceito, também se empenharia em ‘apagar’ objetos que contém estampas brittizadas – de repente, sai o colorido e entra uma Mona Lisa (!)
Segundo o vídeo de apresentação, o app também poderia ser adaptado para substituir Romero Britto por outras imagens, por exemplo, de cachorrinhos abandonados (!!).
Por enquanto, o Un Britto é só uma brincadeira, mas provavelmente haveria público caso se tornasse realidade.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Björn Ewers, a German photographer from Studio 314, teamed up with cmykay to create a vibrant yoga photography series that combines the modern form of exercise with an 80s aesthetic.
The series,…
McKinney has announced the promotion of associate creative directors Will Chambliss and Owen Tingle to creative director.
Chambliss joined McKinney from Arnold Worldwide in 2010. While with Arnold he worked on Timberland, Volvo and Fidelity, produced a Super Bowl spot for ESPN, and became a creative director on Carnival Cruises. Before arriving at Arnold, he was a copywriter at Fitzgerald+CO in Atlanta, where he worked on such brands as Coke, Durex, Quikrete and Aruba.
Tingle joined McKinney in 2005 after “running a family-owned-and-operated business with his father in logistic relocation engineering (aka moving).” In 2006, he directed his first commercial, “The Play” for Sony, which was recognized as one of Advertising Age’s Best Spots of 2006. His work has been recognized by One Show, Webby, Art Directors Club, MIXX, Effie, and Cannes. In the past 18 months, he has been working on campaigns for Nationwide Insurance and Big Boss Brewing, including the beer-dispensing arcade game, The Last Barfighter.
“Will and Owen have been the creative backbone for us on Nationwide,” said group creative director Liz Paradise. “They’re totally ambidextrous in that they not only do a lot of the work, but they deftly manage and mentor other creatives on the account. These promotions really just reflect the important roles they had already been playing.”
New Career Opportunities Daily: The best jobs in media.
A&E Networks could have another PR headache on its hands with “Duck Dynasty” patriarch Phil Robertson. Less than six months after Mr. Robertson made disparaging remarks against homosexuality in an article that ran in GQ magazine, a video has surfaced of him making similar comments last month during an Easter Sunday service. It also comes just weeks ahead of the return of the A&E reality series.
During a sermon on Easter Sunday, Mr. Robertson acknowledged the GQ article, which was posted online in December.
“Don’t deceive yourselves,” he said. “You want the verse? The news media didn’t even know it was a verse. They thought I just made it up. Is homosexuality a sin, the guy asked me. I said do you not know the wicked will not inherit the kingdom of God.”
PR, Integrated, Mobile
Samsung
Advertising Agency:Cheil, Vienna, Austria
Creative Director:Dian Warsosumarto
Art Director:Man Chun Wong
Edwige Massart et Xavier Wynn ont fait la série « Heads » dans laquelle ils confrontent sculpture et médecine avec des schémas scientifiques de têtes humaines. Réalisés avec des assortiments d’objets aléatoires, ces sculptures représentent des portraits faits à partir de souvenirs considérés comme des objets trouvés.
Kate Stanners, the creative partner at Saatchi & Saatchi London, is to chair the judging panel for the Campaign Big Awards.
Stumped for a last-minute Memorial Day getaway destination? Travelocity created a fun Twitter game that might be able to help.
Starting at this tweet, you can interact with the @RoamingGnome by clicking your answer to a series of choose-your-own adventure questions that ultimately generate a recommendation for one of 10 destinations.
Ever the lazy, cheap contrarian, I initially chose "Stay Home" and found myself staring into the gnome's "disappointed face." Those sad, presumably ceramic eyes will haunt my dreams.
When I selected West, but nixed a Vegas gambling spree, the gnome grew a tad impatient and asked, "What WOULD make you squeal with joy?" Eventually my ideal #MemorialDayRoam was found to be Dallas, where I'm told "giant steaks await."
Wherever you end up roaming this weekend, hopefully you won't suffer the fate outlined in this week's other entertaining Twitter game and wake up in a rat-infested prison cell.
@ThisIsStep1 You’ve got a 3day weekend to go anywhere, ready? →http://t.co/kqqgEyZcNe →http://t.co/9CxwMZBCG0 →http://t.co/OyF4bNlVkt
— Travelocity Gnome (@RoamingGnome) May 19, 2014
Via Adrants.
“We think of the world as a war for attention that gets tougher and tougher each day,” Upworthy co-founder Peter Koechley told Internet Week New York on Thursday. That has huge implications for media, and for brands. His entire presentation below:
This week Facebook unveiled a new feature that allows people to ask their friends about their relationship status. Owen Farrington, the head of social media at BMB, explains what the tool means for advertising.
BBH has welcomed a new global chief growth officer in Michael Densmore, who you may remember from his brief stint (nine months, give or take) on the account planning and business development side at Droga5. Densmore will officially assume his post at BBH’s New York office post-Memorial Day and will work across the agency’s London, New York, Los Angeles, Singapore, Sao Paulo, Shanghai and Mumbai offices, though there will be emphasis on North America-based global businesses.
Prior to joining BBH, Densmore served as chief marketing officer at McKinney. The 20-year ad vet’s additional agency credits include time spent with JWT, Mondernista!, Fallon and W+K.
In a statement, BBH NA CEO Pat Lafferty says, “Creating the new role of Chief Global Growth Officer was a natural next step and Mike will help us continue our momentum. Mike’s been on several sides of the ad and marketing business, and his breadth of experience truly makes him the ideal choice to navigate growth for the agency.”
New Career Opportunities Daily: The best jobs in media.
McDonald’s executives have undoubtedly been telling themselves that the reactions to the new mascot Happy as “creepy” are just a bunch of cynical adults on the Internet and surely children, the target demographic, would react differently. They would turn to their mother and say, “Mother, this mascot makes me want a Happy Meal — one with carrot sticks and apple slices as a healthier alternative to french fries. That would make me ever so happy, mother.”
Grub Street got a bunch of kids together to see how they would really react to the new mascot, and their reactions are pretty much what you’d expect. “What the heck is that?” one girl responds upon seeing Happy for the first time, which is basically a cleaned-up version of our initial reaction. “Creepy” and “weird” are two words that get thrown around a lot by the kids, which, again, doesn’t really come as a surprise. Our favorite response is probably, “It’s like a little box that’s alive that’s saying, ‘Oh finally, I found a human that I can eat.'” The kids also offer up some ways of fixing Happy, because, as one kid puts it, “People are going to make a joke out of it and it’s going to totally ruin their business.” That may be a bit drastic, but the verdict appears to be in on Happy (if it wasn’t already). Check out the video for yourself above, as a description can only go so far.
New Career Opportunities Daily: The best jobs in media.
Global candy giant Mars Inc. is seeking longer payment terms from suppliers — including from at least one U.S. marketing agency — becoming the latest big advertiser to engage in the controversial practice.
The maker of M&Ms and Snickers confirmed to Ad Age that it has sought to extend the period before suppliers get paid to as long as 120 days.
“We can confirm that while our objective is 120 days, there is a spectrum of days payable with each of our vendors based on various factors including geography and scope,” the company said in a statement. “The reason we made this move to 120-days payment terms is to align closer to the trends of our peers.”
Promo, Direct Marketing, Design, PR
AfroReggae NGO
Even after doing their time, the ex-convicts of the criminal justice system continue being seen with prejudice by employers and society. Each negative response that an ex-convict receives from an interview, ends up making him feel trapped to a past he wants to leave behind. With doors that are always closed to the labor market, many ex-convicts end up going back to crime, whose doors are always open.
That’s why Artplan joined AfroReggae NGO and created Segunda Chance, the only employment agency in the world made by ex-convicts for ex-convicts, that promotes guidance and forwards them to the labor market. The operation is led by ex-drug trafficking leaders that serve as an example, receiving each applicant in person and getting in touch with HR directors and entrepreneurs to start partnerships which result in job vacancies.
In order for this search to be successful, we produced an integrated campaign to promote the agency. Not only commercials, classified ads and all the traditional media, but we developed also the brand, office supplies, tags and even an impressive front desk. All to be seen as a serious and functional institution. In one year, the agency had 3099 applicants registered and vacancies for 15% of them in 50 partner companies, such as: Burger King, Brasil Kirin and AmBev. The agency’s launching spread all over the internet. 30 of the most popular news portals in Brazil helped to disclosure the agency which represent over 4 million dollars in earned media.
Segunda Chance executives were invited to TV talk-shows and interviewed for magazine articles. Their stories got people talking about the subject and increased the number of calls and the flow of applicants by 230%.
Advertising Agency:Artplan, Rio De Janeiro, Brazil
Outdoor
Unica
Advertising Agency:Borghi/Lowe, Sao Paulo, Brazil
Creative Director:Fernando Nobre, Fabio Brigido
Art Director:Pedro Reis
Copywriter:Ricardo Porto
Additional Credits:Executive Creative Director: Jose Borghi, Fernando Nobre
Ido Yehimovitz, un artiste basé à Tel Aviv, a réalisé la série Greatest Rides – pt.1 qui rassemble des illustrations de véhicules faisant référence aux films et séries qui nous parlent à tous et qui ont également marqué l’enfance de l’illustrateur : de Ghostbusters à Jurassic Park, en passant par Les Tortues Ninja.
Banana Boat for Men is putting sunscreen in terms guys can understand, with words like "bacon" and "nap."
You, lazy pig that you are, will turn into crispy pork parts if you fall asleep in the sun—but only if you don't use the brand's product, says one spot in a new series of four.
Each spot from JWT in New York is tightly written and neatly shot. One, for example, packs in a charming little cut of a tortoise, while urging you to be bold. Small freedoms are the common thread. Banana Boat's "Triple Defense" offering will also protect your bald spot while you're golfing hatless, and your beer gut while you're riding your lawn mower shirtless, and your hairy elbow while you're hanging it out the window driving through the desert, because you want to do all those things.
That is to say, it claims it will keep you safe from sunburn, at least, and from smelling bad, and from dry skin. Unlike some other sunscreens, however, it will not put your kids on an electronic leash, or teach your tattoo artist to check you for signs of skin cancer.
CREDITS
Agency: JWT, New York
Executive Creative Directors: Sarah Barclay, Robert Frost
Creative Directors: Billy Faraut, Garth Horn
Chief Creative Officer, North America: Jeff Benjamin
Planner: Hayley Parker
Head of Production: Lisa Setten
Senior Producer: Mustafa Imam
Producer: Rebecca Wilmer
Project Manager: Jennifer Schockett
Art Buyer: Bianca Escobar
Account Team: Claire Capeci, Ariel Stern, Erik Wagner, Julia Nawrocki, Stella Continanza
Client Team: John D’Alessandro, Minna Raffin, Carla Luca, Jennifer Yomoah, Jeff Chapman, Joseph Klicsu
Director: D.A.D.D.Y.
Production Company: MaryAnn Productions
Postproduction: 1st Ave Machine
Editing House: Rock Paper Scissors
Media Agency: MEC
Print
Huggies
When inspiration strikes.
Advertising Agency:Ogilvy & Mather, Chicago, USA
Chief Creative Officer:Joe Sciarrotta
Group Creative Director:Dave Metcalf, Chris Turner
Creative Director:Luissandro Del Gobbo
Art Director:Luissandro Del Gobbo, HJ Alicia Nam
Copywriter:Luissandro Del Gobbo
Post Production:Zoot CGI
Photographer:Achim Lippoth
Retoucher:Recom
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