Hasta La Creative!

The safe driving PSA would seem, creatively speaking, to be a relatively staid genre. Yet last week we saw an unusual French entry, and today RPA went the animated emjoi route in order to effectively demonstrate the dangers of multitasking behind the wheel.

We didn’t realize that April was Distracted Driving Month (primarily because we don’t own a car), but Honda is collaborating with the National Highway Traffic Safety Administration to raise awareness of just how dangerous that stray text can be.

Strategically speaking, the #ThumbsUp tag might be a bit too ambiguous to turn the campaign viral–but Honda promises to share related materials like GIFs, stills, downloadable mobile wallpaper and banners throughout the month in the interest of safe driving.

There’s a Spanish version after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

Mr. North provided the producers of “The Americans” with so much detail and color for an upcoming episode that he earned a story credit.

Today we got confirmation that former BBH Labs creative director Tim Nolan is group creative director at Huge as of this week.

We have no official statement or press release (and you didn’t want to read one anyway), but we do have a bit of background: before joining BBH, Nolan worked at JWT for just over a year, contributing to such accounts as Johnson & Johnson.

Prior to the stint at JWT, Nolan worked creative at DUMBO’s HUSH as well as Firstborn and Poke.

New Career Opportunities Daily: The best jobs in media.

Who knew? Better than the cotton gin? More important the discovery of electricity? Yup, the hot dog. America’s contribution to the world’s quinine. And Ball Park, with help from Y&R New York, would like us to meet the brand’s Park’s Finest hot dogs, made with 100% beef, no nitrates and “infused with bold premium seasonings.”

Let’s be honest. Hot dogs taste awesome. But let’s also be honest. They aren’t really food. They are a collections of scraps that were trimmed off actual pieces of meat with a bunch of chemicals added then formed by machinery into a phallic symbol and sold off as perfectly healthy summertime cookout fare.

Esqueça a trabalheira de carregar a cadeirinha do seu bebê de um lado para o outro. Se depender desse conceito da Volvo, a vida dos papais e mamães pode, no futuro, ficar mais fácil.

A proposta dessa cadeirinha-conceito, que pesaria em média 5 quilos, é ser mais portátil do que as opções atualmente disponíveis no mercado. Ela utiliza a mesma tecnologia de alguns botes infláveis, com um material altamente resistente e que suporta uma grande pressão interna, e fica pronta para uso em apenas 40 segundos, bastando apertar um botão ou acionar o enchimento via Bluetooth pelo seu celular. Quando esvaziada, ela pode ser dobrada e colocada em uma mochila.

Ela permitiria o uso por crianças de até 3 anos de idade, por ter sido projetada para ficar virada para a trás (segundo especialistas, isso ajudaria a proteger o pescoço da criança em caso de impacto). Em todo o caso, poderia ser uma ótima vantagem não só para passeios rodoviários – nos quais o equipamento é exigido por lei, com multa para aqueles que não o utilizarem – mas também em viagens aéreas, já que a cadeirinha poderia facilmente ser levada junto com a bagagem de mão, e inflada apenas dentro da aeronave, tornando o voo mais confortável para o bebê e para os pais.

A notícia ruim é que essa cadeirinha é apenas um conceito, e não tem previsão de chegada ao mercado. Quem sabe, talvez, inclusa em um futuro modelo da Volvo…

Post originalmente publicado no Brainstorm #9
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Want Google Glass?

You can get one today, as the search giant has put much-discussed connected eyewear on sale for one-day only. U.S. residents over 18, willing to shell out $1,500, plus tax, can purchase them through Google online. The site offers seven different titanium frames, including “Curve,” “Classic,” and “Edge.”

So far, Google has primarily relied on its headline-grabbing hardware for its own publicity. (Not all of it has been positive.) Thousands of articles blasted news of the one-day sale. But a 15-second YouTube spot when up yesterday directing viewers to the site for buying Glass, a reminder that Google can be a powerful direct-to-consumer marketer when it wants to be.

Continue reading at AdAge.com

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Acura encourages young consumers to have a “quarter-life crisis” (and go out and buy an Acura), McDonald’s is pushing its McGriddles breakfast offering, Kevin Spacey serves as E-Trade’s talent scout in a spot Ad Age previewed yesterday, and Victoria’s Secret models frolic semi-nakedly to promote the Body by Victoria line. Meanwhile, former VS model Miranda Kerr strips naked in a new spot that Reebok had already posted on YouTube — but now the racy ad has come to TV, showing up on networks including VH1, E! and Oxygen, during shows such as “America’s Next Top Model” and “E! News.”

As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.

Continue reading at AdAge.com