Today we received confirmation that Ann Mack–a former Adweek reporter who worked with JWT for the past ten years, most recently as Director of Trendspotting–will leave the agency for a position on the Facebook team.
Here’s the memo from chairman/CEO Bob Jeffrey on her West Coast relocation:
I have some bittersweet news to share.
After a very successful 10-year run at JWT, Ann Mack will be leaving us at the end of April. She is going west to Silicon Valley and joining Facebook to help build their market insights practice.
Computer-security company Symantec is set to embark on its first major rebranding effort in years in the shadow of its search for a new CEO and reports of a potential breakup or sale.
The campaign, entitled “Do It All,” officially kicks off in the U.S. on Monday, but took root late last year after an RFP helped Symantec pare the agencies it works with down to two — Grey and long-time partner Godfrey Q and Partners.
Symantec fired its CEO Steve Bennett just a few weeks ago amid sagging revenue and a slumping share price. This marked the second time it removed a CEO in as many years. (Mr. Bennett had been CEO since July 2012, when he replaced Enrique Salem; board member Michael Brown has taken over as interim CEO.) Reuters reported this week that the turmoil has attracted the interest of activist investors and private equity firms, which could lead to a breakup or sale.
O app Snapchat tem se tornado uma das tendência entre mídias sociais para adolescentes, e o seu curioso funcionamento, que mostra a mensagem por apenas poucos segundos para o destinatário, caiu como uma luva para esta ação da WWF.
Através do app, a WWF distribuía imagens em close de alguns animais que estão ameaçados de extinção, com mensagens que sugeriam que com a ajuda do espectador, era possível impedir que aquela fosse a última ‘selfie’ daquele espécime. “De certo modo, o Snapchat é um espelho da vida real. As imagens que você vê são únicas, mas ainda assim duram apenas alguns poucos segundos”, diz o vídeo da campanha. “Se não tomarmos uma atitude, eles também vão desaparecer bem na frente dos nossos olhos”, reflete, comparando a velocidade de desaparecimento dos animais com o fim do tempo de visualização de um snapchat.
A campanha #LastSelfie para a WWF da Dinamarca e da Turquia foi feita pela agência turca 41?29! em parceria com a UNCLEGREY.
According to the coffee company's behind-the-scenes website, "The ad, which appeared before a fast-food chain launched a similar campaign, is part of a national taste test that found people preferred the new House Blend from Seattle’s Best Coffee over a competitor’s original blend coffee."
Given the close timing between these two, it's clear that neither brand was ripping off the other's idea. (As we've noted, it wasn't even a completely new idea in the first place.) Rather it reads as an uncanny coincidence fueled by the brand-obsessed zeitgeist.
So, take a look at the two ads below and see the uncanny resemblance for yourself.
(TrendHunter.com) ‘SHUT DOWN’ by Tom Potisit and Marty Angsakul highlights the aspiring artistic photographer’s passion for using his artistic skills to highlight the many issues facing contemporary…
This three minute opus for Tosando Music company presents us with a scene of a father performing on the piano at his daughter’s wedding. Interspersed with the music are memories of the man’s life and a wife who is no longer in the picture.
You don’t need to understand Japanese to sense the emotions experienced here and how wedding always bring out the deepest, most intense emotions buried deep inside a family.
CVS Chief Marketing Officer Rob Price has exited the company to take on an as-yet undisclosed role, the company said. No successor has been named.
Mr. Price was instrumental in crafting the retailer’s loyalty program and pushing forward more personalized deals for customers. He also led the retailer’s recent creative review, selecting BBDO last month. CVS spent $77 million on measured media last year, according to Kantar Media.
“Rob led the retail marketing team during a period of tremendous growth and strong financial performance and brought numerous positive changes to the business,” a CVS spokesman said in a statement.
Le studio ViiChen Design a imaginé une collection de tasses en porcelaine reprenant des formes proches des pelures de fruits et légumes. Des créations splendides « Wonderful Cups » jouant avec talent sur le toucher et nos expériences sensorielles à découvrir en images dans la suite de l’article.
The Internet really is a boon for pet-food marketers clever enough to capitalize on animal-obsessed Web culture without seeming too mercenary.
Pedigree New Zealand gets extra brownie points for this video of cute dogs being cute, which attempts to leverage YouTube's revenue-sharing model to raise money for dog charity … as if you needed another reason to watch dachshunds eating hot dogs. (No, it's not cannibalism, though it might count as a sort of professional discourtesy.)
The concept is all the more impressive in the way it take two things that are usually annoying—seeing ads on other ads, and being asked to share ads—and makes them kind of feel-good (even if, given YouTube's meager ad rates, it's hard to imagine the campaign actually making significant money).
Regardless, the spot, by Colenso BBDO, is a knockout delight when measured against the high bar for misery-inducing commercials in the pet-adoption genre. Unlike the Sarah McLaughlin ASPCA sob fest that haunts an entire generation of U.S. TV viewers, this one doesn't hinge on making everyone feel awful about themselves.
Plus, the dogs are awesome to watch. Except for that winking puppy at the end, which clearly needs help for having confused itself with a cat. Only cats are supposed to be creepy.
Credits below.
CREDITS Client: Pedigree Agency: Colenso BBDO, New Zealand Creative Chairman: Nick Worthington Creative Director: Levi Slavin Senior Copywriter: Matt Lawson Copywriter: Ben Polkinghorne Art Director: Scott Kelly Business Director: Helen Fitzsimons Senior Social, Digital Strategist: Neville Doyle Senior Planner: Tamsin McDonnell Production Company: Finch Director: Nick Ball Executive Producer: Rob Galluzzo Producer: Karen Bryson Associate Producer: Amy Dymond Director of Photography: Crighton Bone Production Designer: Sara Mathers Animal Wranglers: Animal House VFX Supervisors: Andrew Timms, Mat Ellin Offline: Method Studios Editor: Seth Lockwood Visual Effects: Beryl Grade: Pete Ritchie Flame: Andrew Timms, Mat Ellin Sound Design: Franklin Rd Composer: Jonathan Dreyfus
Getting engaged but don’t know your future spouse’s ring size? German ring manufacturer Marrying has the perfect solution in the form of its new business card, conceived out of Jung von Matt Hamburg. The retailer approached the agency with the task of improving its customer experience. The agency delivered with this clever design idea, a biz card that turns into a familiar jewelers’ tool when it’s rolled up – a ring measuring stick.
According to JVM creative director Jonas Keller, “We found out that men often don’t know their woman’s ring size. Men can secretly slide one of her rings on the stick, find out the size by reading the scale and then buy the perfect ring in the store. Due to an adhesive corner the card remains in its ring stick-shape.”
Arnold Worldwide has a new campaign launching the new Brushing Chews for Milk-Bone, which feature “a patented shape that has been developed over the past three years, earning them the trusted Veterinary Oral Health Council’s (VOHC) seal of approval.”
To introduce the new product, Arnold keeps it simple, telling the story of a man and his dog (Ted and Rudy), and explaining how their new Milk-Bone Brushing Biscuit is designed to work as well as a toothbrush to keep dogs’ teeth clean. Because no one wants to brush their dog’s teeth, this is a pretty effective selling point. Ted and Rudy’s story extends beyond the broadcast spot above to a series of online videos, all set against the red backdrop matching Milk-Bone’s packaging, and following roughly the same formula. The campaign strategy is based on the insight that “The more you care for your dog, the happier and healthier he’ll be.” Ted and Rudy’s relationship is intended to to be “funny and adorable” but arrives at something closer to “hokey, but kind of cute.”
“They’re very much a classic comedy duo, with Rudy being the straight man and Ted as the accidental comedian,” explains Arnold creative director Tristan Kincaid. “We put them on a bright red background to give them a simple but visually striking stage for them to tell their stories.”
The campaign also includes social elements, with each of the six online videos (which act as pre-roll video assets on sites including Hulu, AOL, Discovery, TubeMogul and Yahoo) featuring an end card driving traffic to Milk-Bone’s Facebook page. Future social posts will also include Instagram and Twitter. Stick around for credits and a pair of online spots after the jump. continued…
Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called ‘Weekend Kitchen with Waitrose’, with TV presenters Lisa Snowdon and Steve Jones signed up to front it.
Love it or hate it, Dove’s latest installment of its “Campaign for Real Beauty” found a lot of viewers last week: 25 million grabbed the No. 1 spot on the Viral Video Chart. In the four-minute long creative, Dove asks a group of women to try a new prescription “beauty patch” that purports to change the way women “perceive their own beauty.” Unlike past ads, this one rolled out in 65 countries simultaneously, had plenty of paid media behind it, and triggered controversy, which no doubt helped views.
Pilion Trust grabs the No.6 spot on this week’s chart with its social experiment F*** The Poor? Using hidden cameras, the charity films an actor as he protests with a sign that reads “F*** The Poor.” Within moments, passersby’s angrily argue with the protester, condemning him for his attitude. When the actor reverses his cause to “Help The Poor,” nearly no one gives him a second glance.
Also new: two traffic safety commercials, one from Belgium and “Texting While Driving” from the National Highway Traffic Safety Administration.
L’artiste brésilienne Tassia Bianchini signe la série « Fear and Surrender » qui s’inspire des motifs symétriques du test de Rorschach. Elle livre un travail photographique qui joue avec la retouche, l’eau et la peinture. Des formes abstraites à interpréter selon notre oeil et ce qu’on veut y voir.
Classical music gets a bum rap these days. It’s perceived as the thing only your grandparents listen to yet its the backbone to almost every great move ever made. B-Classic, a Belgian music festival which promotes classical music is out with a new video that asks us to envision classical music differently.
We all know a great video can vastly increase the appeal of a piece of music. MTV knew that and built a business on it. Now that’s YouTube’s job. But we digress.
Check out this video in which cheerleaders and hot pants-clad hotties shake their booties to Dvorak’s Symphony No. 9 Allegro con fuoco as if they were in a hip hop video.
Considering its position as the No. 1 brand channel on YouTube, it's really of no surprise that this insane video comes from today's prime purveyors of adventuretime content, GoPro.
What appears to be a lovely day on the slopes turns into a pretty thrilling minute of footage as skiier Eric Hjorleifson documents his terrifying run with a head-mounted Hero 3+ camera.
Take a look below and be sure to watch this full-screen, with your headphones on. The skiier's breathing really completes this bone-chilling experience. Then you can go back and watch GoPro's even more terrifying 2011 avalanche video, which is one hopefully no one will try to top.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
Today we received confirmation that Ann Mack–a former Adweek reporter who worked with JWT for the past ten years, most recently as Director of Trendspotting–will leave the agency for a position on the Facebook team.
