Seattle’s Best Tried to Take a Dig at Dunkin, but Taco Bell Stole Its Thunder

Imitation is the sincerest form of fla—rather, great minds think alike. 

Seattle's Best Coffee's new spot features various dudes who happen to be named Duncan proclaiming their love for the Starbucks-owned brand. 

What's interesting here is that this video was published two whole days before Taco Bell's somewhat viral "Real Ronald" ads featuring guys named Ronald McDonald. 

According to the coffee company's behind-the-scenes website, "The ad, which appeared before a fast-food chain launched a similar campaign, is part of a national taste test that found people preferred the new House Blend from Seattle’s Best Coffee over a competitor’s original blend coffee."

Given the close timing between these two, it's clear that neither brand was ripping off the other's idea. (As we've noted, it wasn't even a completely new idea in the first place.) Rather it reads as an uncanny coincidence fueled by the brand-obsessed zeitgeist. 

So, take a look at the two ads below and see the uncanny resemblance for yourself. 

Via Business Insider.




No Responses to “Seattle’s Best Tried to Take a Dig at Dunkin, but Taco Bell Stole Its Thunder”

Post a Comment