(TrendHunter.com) When it comes to women breaking a sweat, the sensual connotations are often raging, yet that is not the case when it comes to the Descente Women’s Training SS14 lookbook. Refreshingly down-to-earth,…
In a deal believed to be worth at least $300 million, Amazon is forming an alliance with HBO.
The 2014 election cycle has ushered in a rush of political advertising, with campaign ads airing as early as last spring and record-shattering spending for the first quarter of the election year.
(TrendHunter.com) The XQ Scooter was dreamed up as a response to the many environmental and infrastructural considerations that are putting pressure on urban transportation. Ricardo da Silva was looking to develop a…
Plus de 3 500 photos prises entre décembre 2013 et mars 2014 ont été utilisées pour mettre en avant la ville de Berne. Un travail d’une grande qualité, signé Marcel Rolli, et qui nous propose une vidéo en hyperlapse du plus bel effet, donnant ainsi envie de visiter la Suisse. A découvrir en vidéo dans la suite.
Não é de hoje que “I Will Surive”, clássico da era disco imortalizado na voz de Gloria Gaynor, tem sido utilizado como uma espécie de hino para quem sofre bullying e precisa de um lembrete que isso tudo irá passar. Aqui no B9, a gente tem acompanhado diversas iniciativas voltadas ao combate desta prática, como a Share It to End It e To This Day, que geralmente são endereçadas às pessoas que podem ajudar de alguma maneira as vítimas dos valentões.
Agora, a VH1 resolveu falar diretamente aos valentões em um vídeo brilhante criado pela Del Campo Saatchi & Saatchi, em parceria com a Landia e Stink. Sem perder o bom humor, essa nova versão de “I Will Surive” teve sua letra alterada para lembrar que os nerds de hoje são os chefes de amanhã. E, coincidência ou não, o primeiro garoto lembra muito um certo Bill Gates…
E se a vingança é um prato que se come frio, é melhor os valentões pensarem duas vezes antes de enfiar a cabeça de um garoto na privada, bater nele com toalhas ou pendurá-lo no mastro.
Apesar do tom bem-humorado do vídeo, ele serve para nos fazer refletir. Vale lembrar que bullying, assédio moral ou qualquer tipo de violência física ou psicológica é o tipo de coisa inaceitável, independentemente da idade.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) The ELLE China May 2014 cover shoot puts an ethereal spin on classic Brit style. Elegant and sophisticated in a typical ladylike fashion, the looks are captured in a dreamy ‘Alice in Wonderland&…
ODDS, acronyme de Our Daily Dose of Design Shenanigans, a imaginé toute la charte graphique du designer Mild Whistle. Une déclinaison d’une grande qualité, jouant à la perfection sur la couleur turquoise pour la douceur, proposant des touches de doré et de bronze pour un rendu plus impactant. A découvrir dans la suite.
Mr. Salmon, a prominent writer on finance who is leaving Reuters, will take up a web-based role at Fusion that runs across multiple media.
Wieden+Kennedy has named Colleen DeCourcy as the newest partner in its global network.
DeCourcy most recently served as Global Coexecutive Creative Director; she joins Dan Wieden, Dave Luhr, Mark Fitzloff, Susan Hoffman, Tom Blessington, Bill Davenport, John Jay, Neil Christie, Tony Davidson and Kim Papworth on the partner team.
DeCourcy worked at W+K for only eighteen months before the promotion; prior to joining the agency, she founded her own shop called Socialistic, which she ran as CEO and chief creative officer. The release states that, during her time at W+K, she has “extended the creative department’s capabilities beyond advertising, into both experience and product design.”
Her full ad industry resume includes stints in leadership positions at TBWA New York, JWT and Organic.
New Career Opportunities Daily: The best jobs in media.
Amid a big quarter of deals and potential distraction, Facebook is showing that its core business — advertising — is still very much on track.
The social network’s blockbuster acquisitions of WhatsApp for $19 billion and Oculus VR for $2 billion in February and March, taken together with its purchase of Instagram two years ago, make it evident that Facebook wants to be the Procter & Gamble of social.
The company is also investing in standalone products, like Messenger and Paper, in preparation for a future when social-networking habits have shifted and people check their Facebook feeds less. But what’s funding those ambitious bets is the social network’s ad business, which continues to grow robustly and become ever more mobile in tandem with how Facebook users access the service.
This was meant to be Apple’s death toll. The hardware giant was widely expected to post its first decline in revenues in 11 years today, as rivals like Samsung expanded and smartphone sales in the U.S. show signs of saturation.
But with its second quarter fiscal earnings, the Cupertino company silenced its critics.
Apple posted revenues of $45.6 billion and a quarterly net profit of $10.2 billion, and set sales records across several emerging markets. Analysts surveyed by Thomson Reuters pegged revenues at $43.54 billion. On January 27th, Apple projected revenue between $42 billion and $44 billion for the quarter, following its pattern of setting a low bar and beating it.
Most city dwellers tend to avoid eye contact with the homeless, a fact that made one advocacy group wonder: Would you recognize your own relatives if they were living on the street?
New York City Rescue Mission partnered with agency Silver + Partner for a hidden-camera stunt that filmed people as they walked past loved ones dressed to look homeless. Later, the passersby were shown video footage of themselves walking past their relatives without a second glance.
As you'd probably expect, no one recognized their family members. One woman even walked right past her mom, uncle and aunt.
The stunt doesn't lead to any emotional breakdowns or similar histrionics, which is somewhat refreshing at a time when "gotcha" videos focus so hard on over-the-top reactions and immediate life-changing self-reflection. But the unwitting participants clearly feel ashamed of their oversight.
Director Jun Diaz from production house Smuggler tells Fast Company that one person who was filmed asked not to be included in the final video "because they couldn’t handle the fact that they walked by their family."
On a related website, MakeThemVisible.com, the rescue mission further humanizes the needy by sharing photographs of real homeless New Yorkers, smiling while sharing their personal passions and hobbies.
(TrendHunter.com) Unfortunately domestic abuse happens every day all over the world, but these anti-violence campaigns bring light to an issue that’s normally kept behind closed doors.
When it’s done right,…
Media, Outdoor, Direct Marketing
El Tiempo
We built The Time Suit, a suit that makes the body move like a senior adult who never exercised in his earlier years. ¡Lets play the Game of Time!
Advertising Agency:Sancho Bbdo, Bogotá, Colombia
Chief Creative Director:Hugo Corredor, Giovanni Martínez
Creative Director Total Work:Andrés Norato, Claudia Murillo
Creative Director:Eduardo Carvajalino, Fabio Mendoza
Art Director:Duvier Rojas
Copywriter:Alejandro Tawa
Account Director Total Work:Monica Nieto
Account Director:Alejandra Hernandez
Account Manager:Lena Garcia
Le graphiste Richard J.Evans a voulu rendre hommage à l’œuvre du réalisateur de films d’animation Hayao Miyazaki en transposant les personnages majeurs de sa filmographie sous la forme d’œuvres en pixel-art. Un rendu magnifique jouant sur la nostalgie des graphismes 8-bits et l’univers du Studio Ghibli.
President-CEO Larry Young also highlighted marketing efficiency during a conference call with analysts. “Overall, our first quarter advertising generated almost two billion targeted impressions and through our continued focus on marketing return on investment, we grew GRP’s by 30% in the quarter with media spend up only 10%,” he said.
Dr Pepper Snapple works with agencies including Deutsch, McGarry Bowen, Initiative and Code and Theory.
Still, the decline in marketing spend comes as rivals Coca-Cola and PepsiCo continue to boost budgets. Coca-Cola, in fact, recently said it would increase media spending and brand-building initiatives by up to $1 billion by 2016.
In celebration of what Mad Men would, of course, lovingly call Secretary’s Day, AMC is out with a Twitter image featuring Peggy and Joan who once were, but no longer are, secretaries on the series.
It’s a curious move but hey, they’re bigger stars and much more well known then the current stars on the show so it’s all good.
Wish your secretary a Happy #AdministrativeProfessionalsDay from our office to yours! #SecretarysDay #MadMen pic.twitter.com/oObkGUdgsd
— Mad Men (@MadMen_AMC) April 23, 2014
Film
Real estate
Advertising Agency:Awesome pomegranate, Copenhagen, Denmark
Art Director:Kenneth Kaadtmann
Copywriter:Kenneth Kaadtmann
Photographer:Michael Holst Pedersen
L’artiste Massimo Mongiardo réalise ces illustrations de café New Yorkais sur des formats 18×24 en impression papier pour Knowlita. Différents cafés sont représentés, café Select, café Gitane, the Smile, la Esquina, et Acme. De très jolies illustrations en noir et blanc à découvrir sur Fubiz dans la suite de l’article.
Acme.
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