UK advertising spend is predicted to continue its upward curve and top £20 billion for the first time in 2015, according to annual figures released by the Advertising Association and Warc.
Professional designers will offer several options for furnishings, and site visitors will vote to decide what will be used.
A future where consumers will be able to assemble an à la carte menu of entertainment suddenly seems much closer.
Telltale Games, an independent video game studio, has developed an intense following by prizing nuance and narrative. It is working on a video game version of “Game of Thrones.”
At Mondelez International, the agency-of-record model is dying, if not dead already. Dana Anderson, the snack-and-candy marketer’s senior VP of marketing strategy and communications, said as much last month in a Wall Street Journal opinion piece, calling the AOR approach “no longer the pathway to Oz for clients or agencies.”
But what, exactly, is on the other side of the rainbow for the maker of big brands including Oreo, Trident and Cadbury?
A new global marketing experiment called “Project Sprout” offers some clues. The project — which Mondelez is quietly testing in Nashville, Tenn.; Austin, Texas; Brazil; Canada; and Turkey — involves working with multiple agencies at once, while using small teams, accelerated timelines and putting an emphasis on linking advertising to short-term sales results.
(TrendHunter.com) The Dansk Magazine Keeping Up editorial forms a part of the publication’s Spring/Summer 2014 issue. Model Tess Helfeuer is at the centre of the production which was executed and captured on…
Le photographe Oleg Oprisco basé en Ukraine, fait de très belles photos surréalistes de femmes féériques et rêveuses. La singularité de ce photographe réside dans le fait qu’il utilise de vieilles pellicules et vieux modèles d’appareils photo tels que des Kiev 6C et 88. Une série de photographies à découvrir dans la suite.
(TrendHunter.com) The Vogue Japan A Modern Movement editorial is a part of the high fashion magazine’s April 2014 edition. Victoria’s Secret model Adriana Lima is the focal point of each image, taken for…
Amid a swell of criticism over domestic violence allegations against founder and CEO Gurbaksh Chahal, ad tech company RadiumOne said on Sunday that it had replaced Mr. Chahal as CEO. Bill Lonergan, chief operating officer, was named to succeed him.
“At a board meeting yesterday evening, RadiumOne’s board of directors voted to terminate the employment of Gurbaksh Chahal as CEO and Chairman of the company,” the company said in a statement confirming a report by Re/code. “Bill Lonergan, the company COO, will take over as CEO of the Company immediately. Bill has an extraordinary professional background and has helped build Blue Lithium and RadiumOne into industry leading brands. We are confident he will continue Radium One’s impressive trajectory.”
The company had come under increasing fire after Mr. Chahal reportedly pleaded guilty to two misdemeanor battery charges related to allegations that he had assaulted his girlfriend.
BlueFocus has huge ambitions. It aims to increase its revenue tenfold within 10 years. The company also wants 33% of its business by then to come from outside China.
“They’re not looking to become WPP overnight. They’re looking for the right investments around the world to expand their capabilities,” said Greg Paull, Hong Kong-based principal of agency-management consultancy R3 Worldwide.
About half the company’s business today is digital, and BlueFocus hopes to expand that to two-thirds. It has a broad vision of what that means, and it includes social media, big data and e-commerce. The company last year rebranded its flagship agency, BlueFocus PR Consulting, as BlueDigital; the PR agency ranks No. 9 in the world.
Publicis Chairman-CEO Maurice Levy told analysts April 17: “I have to say again and again and again that I’m confident that the deal will go through.” But Omnicom President-CEO John Wren said on an April 22 earnings call: “Given the proposed merger’s complexity and open issues, at this point it’s not practical to predict exactly when the transaction will close.”
Buying and selling
Publicis Omnicom Group would be the big deal, but agency companies over the past year have done other buying — and selling. Among the deals:
Ad-agency employment is at its highest level since 2001, agency stocks have hit all-time highs and U.S. ad spending this year is forecast to grow at its fastest clip since 2004. It’s a good time to be in the agency game — as long as you’re connected to digital or a thriving discipline like experiential.
U.S. agency revenue increased 3.7% to $39.1 billion in 2013, record revenue but the slowest growth since the ad-market recovery began in 2010.
The growth rate is based on Ad Age DataCenter’s analysis of more than 900 agencies in the Agency Report. It’s in the range of stated U.S. organic growth of 2.9% at WPP; 3.7% at both Omnicom Group and Interpublic Group of Cos.; and North American organic growth of 4.7% at Publicis Groupe, which said U.S. organic growth was “above 5%.”
RadiumOne is set to announce disgraced chief executive Gurbaksh Chahal is leaving the programmatic advertising specialist tomorrow (Monday 28 April), following a seven hour “highly emotional” board meeting in San Francisco, Media Week can reveal.
On Sunday it took out half-page ads in the vein of a missing persons bulletin, asking whether readers have seen the chicken. The ads appeared in the New York Times, the Houston Chronicle, the Los Angeles Times, the Chicago Tribune and others.
The chain has also revived the SubservientChicken.com website, although instead of a man-sized chicken ready to take orders, visitor there find an empty room with a couch and a message — in the style of a vintage Windows-style pop-up circa 2004: “Help, There’s a chicken on the loose and we are desperately trying to find him.” The site also includes photos of the mascot’s last known whereabouts, illustrated surveillance-style via security stills from convenience stores and parking garages. Consumers are asked to help find the chicken on digital and social media channels and to use the twitter hashtag #FindTheChicken.
Next Burger King plans to post a short movie on the site Wednesday at 9 a.m. ET, chronicling the rise and fall of internet celebrities, showing what happens to them when their 15 minutes of fame fades. The digital video, titled “TBD,” also features a cameo by actor Dustin Diamond, better known as the dorky Screech from “Saved by the Bell.” A range of creative executions are expected to follow.
(TrendHunter.com) The Electric Feathers Fall/Winter 2014 collection showcases a remarkably light take on the season. Although many if not most designers choose to infuse dark shades into lines for the autumn months,…
Basé en Pennsylvanie, le photographe Ed Panar a fait différentes séries dans lesquelles il capture des lieux vides, des paysages remplis d’une mélancolie singulière et propre à la campagne américaine. Des scènes simples de coins de rue mais d’une très grande beauté, à découvrir dans la suite.
Agency Report is Advertising Age’s annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. Portions of Agency Report 2014 appeared in Ad Age’s print edition (April 28, 2014).
The full Agency Report is available exclusively online to Ad Age DataCenter subscribers. This expanded online version includes Agency Family Trees, a database showing fast facts, executives, links and more content related to holdings of the world’s 50 largest agency companies. Subscribe to Ad Age DataCenter.
Ad Age has published Agency Report every year since 1945.
(TrendHunter.com) If you have an itch for a truly quirky furniture set, then this ensemble by Straight Line Designs will scratch it for you. Not everyone wants to have the basic or classic style in their home and…
Media, Outdoor, PR, Online
Coca-Cola
When 15 million people don’t care about recycling, the environment is sure to head towards slow but sure disaster. Coca-Cola wanted the people of Dhaka, Bangladesh to start thinking about recycling with an arcade machine that runs on empty Coca-Cola bottles. Surely, happiness doesn’t end with an empty bottle of Coca-Cola.
Advertising Agency:Grey, Dhaka, Bangladesh
Deputy Worldwide Chief Creative Officer:Per Pederson
Chief Creative Officer:Syed Gousul Alam
Group Creative Director:Constantine Chew
Associate Creative Directors:Jaiyyanul Huq, Anam Biswas
Art Directors:Jaiyyanul Huq, Akrum Hossain, Mayeesha Rabbani
Copywriter:Anam Biswas, Jaiyyanul Huq
Agency Producer:Manami Sunjia Hossain
General Manager:Abdullahil Maruf
Planning Manager:Bitop Das
Senior Strategic Planner:Ummiya Rahman
Operations Manager:Mahmudul Islam Danny
Event Coordinator:Shafiqul Islam
Media Planner:Kazi Rokon Uddin
Background Score:Anam Biswas, Raihan Firoz
Film Production Company:Half Stop Down
Producer:Mahzabin Reza
Executive Producer:Assaduzzaman Sokal
Production Head:Humayun Kabir
Director:Tanvir Ahsan
1st Assistant:Rubel Rony
2nd Assistant:Jonak
Production Manager:Salim
Software Production and Integration:Sketch IT
Project Manager:S.I. Bhuiyan Rumy
Quality Coordinator:Abdullah Zabir Bhuiyan
Project Supervisior:Md. Shafikul Islam
Electronics:Hamim Zakaria, Amzad Hossain
Programmer:Ahmed Tanveer, Md. Habibur Rahman
Head Of Graphics:Faisal Rahman Rubence
Graphics Designer:Mahabubur Rahman
Hardware production:Hexagon Communication Limited
Team Leader:Hasan Mohibur Reza Rubel
Production Detailing & Supervision:Golam Kibria Rana
Production team members:Sanjit, Sushanto, Biplob, Bhola, Milton, Kabir, Mizan, Nirob, Sayeduzzaman, Raton, Ranjan, Robo, Khair, Manuel
Published:April 2014
(TrendHunter.com) Nike has released yet another knitted sneaker called the Nike Free FlyKnit Chukka; but this time, it veers from the typical running shoe figure. The FlyKnit sneaker takes on a chukka design. Chukkas…
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