Revenue, Staffing, Stocks and Digital Show Growth for Agencies in 2014 Report
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Ad-agency employment is at its highest level since 2001, agency stocks have hit all-time highs and U.S. ad spending this year is forecast to grow at its fastest clip since 2004. It’s a good time to be in the agency game — as long as you’re connected to digital or a thriving discipline like experiential.
U.S. agency revenue increased 3.7% to $39.1 billion in 2013, record revenue but the slowest growth since the ad-market recovery began in 2010.
The growth rate is based on Ad Age DataCenter’s analysis of more than 900 agencies in the Agency Report. It’s in the range of stated U.S. organic growth of 2.9% at WPP; 3.7% at both Omnicom Group and Interpublic Group of Cos.; and North American organic growth of 4.7% at Publicis Groupe, which said U.S. organic growth was “above 5%.”
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