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CIM

In early 2014 a research revealed that 26% of Brazilians think the way a woman dresses justifies a sexual harassment. The news ignited a countrywide debate on both media and social networks, with thousands manifesting disapproval.

As the debate reached it’s apex CIM – Centro de Integração da Mulher http://www.cimmulher.org.br/), that fights for women rights, took advantage to raise another important matter: violence against women can happen with much smaller attitudes. To bring this point to the discussion, agency Mood developed a tabled Ad that showed readers an usual gesture could sometimes be disrespectful: their touch.

Inside the magazine the reader comes across what seems to be a regular fashion Ad. But things change as soon he touches the screen. Instead of following to the next page, the reader is surprised by a scream and a frightened reaction of the model, showing her indignation after the unexpected “touch” in her body.

After an awareness message inviting readers to join the fight with the Institution, a new message pops warning readers that continuing the read is only possible without touching her again.

The Ad ran on “Revista Veja”, Brazil’s highest circulation magazine, and “O Globo”, the most read newspaper in Rio de Janeiro, the city with the highest number of recorded cases of abuse, reaching more almost 430,000 readers in a single day.

Advertising Agency:Mood, São Paulo, Brazil
Creative Vp:Valdir Bianchi
Head Of Convergence:André Felix
Creatives:André Felix, Bruno Brasileiro and Ricardo “Brad” Correia
Client Service:Augusto Cruz Neto, Andrei Sanches Croisfelt, Fábio Meneghati e Olavo Fleury
Client Approval:Cintia de Almeida
Media:Eduardo Lellis, Andressa Meca e Aline Castro
Planner:Daniel Rios
Rtvc:Rita Teofilo e Thiago Campos
Film Company:Sagaz Filmes
Executive Producer:Silvia Sivieri
Film Director:Daniel Caselli
Photography Director:Scalante
Art Director:Christian Luis
Edition:Sagaz Filmes
Digital Production Company:The Goodfellas
Audio Production:Comando S
Audio Design:Equipe Comando S
Postproduction:Equipe Sagaz Filmes
Creative and Technology Director:Fernando Carreira
Account Director:Caroline Gouveia
Project Manager:Derick Cogo
Development:Pedro Paulo Almeida
PostProduction Coordinator:Beto Silva

Print
Norma

Colors Of The Imagination.

Advertising Agency:DDB, Bogota, Colombia
Creative Chief Officer:Rodrigo Bolívar, Rodrigo Dávila
Creative Director:Marco Muñoz, Daniel Calle, Viviana Rosero
Art Director:Mauricio Cortés
Producer:Sandra Urrego
Executive:Hamilton Pena, Isabel Cristina Serna
Photographer:Augusto Cartagena

While preoccupied with criticizing “Mad Men” for its soap-quality sheen, superbly fitted suits and slightly unrealistic portrayals of life–agency and otherwise–in the “turbulent” 60′s, we sometimes lose track of something more interesting than the many women Don Draper takes to bed: the clients.

We know the obvious ones: Lucky Strike, Jaguar and Kodak.

But today FiveThirtyEight’s Walt Hickey tickled our curiosity and presented us with some irresistible click bait: a list of every Sterling Cooper client throughout the series.

Our favorites after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

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Fairy

Advertising Agency:Grey, Istanbul, Turkey
Executive Creative Director:Engin Kafadar
Deputy Creative Director:Erdinc Mutlu
Copywriter:Erdinc Mutlu
Art Director:Tolga Özbak?r
Client Services:Elsa Altaras Nasi, Sena Akyürekli
Producer:Meltem Kose
Photographer:Cihan Ünalan
Cgi:Magic Group Media
Post:Magic Group Media

Print
Babybel

98% Milk.

Advertising Agency:Y&R, Paris, France
Creative Director:Pierrette Diaz
Art Directors:Gilles Menet, Matthieu Vivinis
Copywriter:Gilles Menet
Strategic Planning:Anne-Charlotte Cahne
Art Buyer:Claire Nicaise-Schindler
Illustrator 3D:Antoine Magnien, Watchout
Print Production:The Shop

The audience represents a relatively strong start for the network’s new host. “Game of Thrones” continued to break records for HBO.

You want to know why we lived like footloose gypsies traveling the world in a camper van?

From Adbusters #112: Blueprint for a New World, Part 1: Psycho

STILL FROM PROJECT WILD THING

Four years ago, my husband and I made a joint decision to sell everything (house, car, stuff), move into a camper van, and sustainably slow-live our way around the world, indefinitely. Then last year we had a baby in Peru and are raising her as a global citizen. Below is my answer to my daughter to why we live the way we do—decidedly differently than her cousins back home.

So, my child, you want to know why we lived like footloose gypsies, like hobos and hippies, traveling at a snail’s pace in a camper van from pueblo to pueblo, across countries and continents, instead of living in a comfortable, middle class suburb of the United States of America, where you can flush toilet paper—no, where you can get toilet paper, hot water, and movies, all on demand?

Why were you encouraged to whitewater kayak, rock climb, surf, sail a boat, organically grow and forage your own food, but you can’t hum one commercial jingle? And, most annoyingly, why did we insist on giving “gifts of experience,” and then telling family and friends that, “your presence is the only present she needs”?

Well, my sweet pea, I will tell you:

We did it for the wild.
We did it for you—and all your brothers and sisters who will inherit the earth.
We did it because we have a biological need—a wild within—to bond with our Mother. And when we don’t, we howl against Moloch and beat against the bell jar.
We did it because before, when we lived cradled in concrete and noise, I ate Xanax for breakfast, lunch and dinner. I sweat like a hog in my drug-induced sleep, dreamt of being chased by black-cloaked men, and awoke with paranoia and dread.
We did it because if we hadn’t, I’d be insane.
We did it for our fellow Americans, of whom eighty percent live in cities and twenty-five percent suffer from a mental disorder. We did it for the children—eleven percent diagnosed with ADHD.
We did it because if we hadn’t, you, too, would be insane.
We did it for the songbirds, the honeybees and the Monarch butterflies. We did it for the thirty thousand species being driven to extinction every year.
We did it as an experiment in radical empathy: a way to shake off disease, rage against complacency and re-wild our psyches, because we can’t go back to being hunters and gatherers, nor can we continue on this concrete track of limitless consumption.
We did it because the personal is political, and the private is planetary. And it is our duty to DO SOMETHING.
We must create innovative sustainability, sweet pea. We must find balance. This was our way.
We jettisoned society’s blueprint and custom-designed a half-hippy hobo life so that you know it’s possible to do the same.
As you set out on your own, baby, you must choose your way. Our only hope is that you, too, do it for the wild.

Love,
Mama
—Stevie Trujillo

When the teenage rebellion phase is over, will it remember the land that shaped it?

From Adbusters #112: Blueprint for a New World, Part 1: Psycho

There is a signature mildness to the Canadian psyche that can only be understood by the two foreboding entities that have always threatened to engulf it: the Great White North looming above and the most powerful military-industrial nation in the world below—the United States.

For most of Canada’s existence, perched on a thin line across the 49th parallel, survival has necessitated that we learn to bargain, compromise and negotiate our existence. Going it alone has never been a possibility.

So it should come as no surprise that Canadian identity itself has come to be a delicate act of negotiation. After finally stepping out from under its European fathers (France and Britain), Canada is neglecting its core connection to its mother (indigenous Canada) without whose care and welcome Canada wouldn’t exist.

Now adolescent, Canada is learning how to flex its underdeveloped muscles in the face of its bigger brothers, the USA and the mythical barrens. And like any teenager, Canada is rebelling against its parents, older siblings and outside authority in a desperate attempt to create an identity of its own. It has enough guns, money and resource extraction technology to club its survival memory to bits. But the question is: what kind of nation will Canada be when it grows up? When this teenage rebellion phase is over, will it honor the first peoples who made Canada possible? Will it remember the land that shaped it?

Recent political events have threatened to push Canada into a more confrontational ‘bro’ state mode, offering insight into where the country could go if the current conservative agenda of PM Stephen Harper isn’t held in check. The land of the Montreal Protocal, the Kyoto Accord and Greenpeace has done an about face on the environment … lording over the most ecologically destructive project in the history of humanity—the Tar Sands in Alberta. No longer a place of mystery, respect and foreboding awe, the land is seen as a gigantic milkshake waiting for a fat kid to slurp it up. And as the relationship to the land changes, from survival to total domination, from rural to urban, so too has Canada’s outlook upon most of the world.

In less than two decades, Canada has transformed from a global peacekeeping leader to a militarized mini-America. It seems that rebellious Canada wants out of its soft shell … wants to show off at the senior prom, kick somebody’s ass, rip through a keg stand and start a fist pump wave as the other jocks look on with a sleezy nod of approval. When Canada matures and makes it out of this stage, hopefully the shame of the sideways hat and baggy pant days won’t cut too deep.

When is a new Hispanic marketing program not really a Hispanic marketing program? When it’s intended for the general market, but with a distinctly Latina orientation on the theory that programs for the general market should start with the fastest-growing population segment.

That’s the strategy behind Celebrate Family Unity (Celebrate FUN for short), which Kimberly-Clark Corp. sees as its most important effort for the Hispanic community ever, while also appealing to the general market. The program links five of K-C’s most important consumer brands under one banner, including Huggies, Pull-Ups, Kleenex, Scott and U by Kotex.

Because one in four Hispanic families has at least three generations in the same household, the company went with an “infancy to maturity approach,” said Lizette Williams, senior brand manager.

Continue reading at AdAge.com

Today’s new power partnership has tech teams and brand builders working together to create cohesive cross-platform customer experiences and drive the bottom line.

That’s the theme of Ad Age’s second annual Marketing + Tech Summit, which is being held during Internet Week New York. Leading marketers and technologists will come together May 21 at The Altman Building in Manhattan to discuss how technology is reshaping the roles and responsibilities of both CMOs and CIOs and the relationships between marketing and IT.

Among the day’s highlights:

Continue reading at AdAge.com